The Word On The Street Saskatoon | PO Box 39042 | Saskatoon, SK | S7V 0A9 | saskatoon@thewordonthestreet.ca | thewordonthestreet.ca

Sunday, September 24, 2017 10:30 AM - 5 PM Broadway Ave, Saskatoon. .

Celebrating Reading. Advocating Literacy.

2017

ABOUT THE FESTIVAL

Exhibitor Information Package

Whether your goal is to promote new book titles, create awareness of your organization, or sell books, magazines and related items, The Word On The Street Saskatoon is the place to connect with festival visitors in a family friendly atmosphere.

AUDIENCE

MEDIA RELATIONS

VENUE

exciting outdoor/indoor festival.

MARKETING

On The Street’s 2017 festival.

ADVERTISE WITH THE WORD ON THE STREET

Canada’s largest book and magazine festival, The Word On The Street is a not-for-profit organization dedicated to celebrating the written word and advocating for literacy. Held in five cities across Canada, the event is free to the public and draws more than 260,000 book lovers nationally in a single day.

The 2017 festival will host Canadian authors and presenters on 5 main stages and a vibrant Exhibitor Marketplace featuring publishers, booksellers, retailers and literary arts organizations. KidStreet will once again be filled with exciting children’s activities and roaming mascots. The festival site will come alive with musicians, poet buskers and living art.

• This year in Saskatoon, we anticipate over 6,000 booklovers.• We will be hosting Canadian authors and presenters from across the country.• In 2017 we hosted 28 exhibitors in the Marketplace.

• Broadway Avenue, Saskatoon, between 12th Street and Main Streetand down 10th Street to Dufferin Avenue will be transformed into an

• Exhibitors will appear in our 2017 Festival Program.• Exhibitors will be highlighted on our festival website:

www.thewordonthestreet.ca.

• Major print, radio and TV outlets in Saskatoon will cover The Word

• Advertise in the Festival Program, distributed throughout Saskatoonbook stores, libraries, coffee shops, retailers and various literary artsorganizations in September. Circulation: 10,000.

• An advertising rate card and form is included in this package.

Early Bird Rate Available see page 3 for Deadlines.

The Word On The Street Saskatoon | PO Box 39042 | Saskatoon, SK | S7V 0A9 | saskatoon@thewordonthestreet.ca | thewordonthestreet.ca

Booksellers: Companies whose primary business is the retail of books and magazines.

Book Publishers & Distributors: Companies whose primary business is the publishing and/or distribution of books or electronic books.

Magazine/Newspaper Publishers & Distributors: Companies whose primary business is the publishing and/or distribution of print or electronic formats of one or more magazines or newspapers. A magazine is a printed and bound periodical (or e-magazine) available to the general public.

Self-publishers/Independent authors: Self-publishers are individuals who have produced a book at their own expense. Self-published authors are limited to selling their own work at the festival.

Arts Organizations: Entities that promote the arts.

Associations: Entities whose membership includes organizations or individuals from the book and magazine industry.

Libraries and Educational Institutes: Organizations that provide a service to the community and exhibit at The Word On The Street solely to market these services.

Literacy Organizations: Practicing non-profit or charitable organizations that provide literacy programs and/or services. To be eligible for free space, your organization must provide family literacy programs and/or services for adults and children. Space is limited and is distributed on a first-come, first-serve basis and subject to approval.

Book Related Vendors: Sellers of retail goods related to books.

Other: Special consideration will be given to exhibitors that do not fall within one of the categories above but may enhance the festival experience. Applications will be assessed on a case-by-case basis by the Board of Directors of WOTS Saskatoon.

All exhibitor applications must be approved by The Word On The Street Saskatoon Inc.

EXHIBITOR CATEGORY DEFINITIONS*If your organization is not defined by these categories, please select other and elaborate on the registration form.

The Word On The Street Saskatoon | PO Box 39042 | Saskatoon, SK | S7V 0A9 | saskatoon@thewordonthestreet.ca | thewordonthestreet.ca

EXHIBITOR SPACEThere are 2 booth sizes available in the Exhibitor Market Place.

1. One Full Size Booth (FS) includes:200 sq. ft. of space, two 6’ tables, 2 chairs under a canopy.

2. One Micro Booth (MB) includes:100 sq. ft. of space, one 6’ table, 1 chair under a canopy. Ifyou choose to purchase an extra table, or bring your own,that second table must go behind the one we provide.

Space is limited - Register early.

Registrations are only confirmed once The Word On The Street receives a completed and signed Registration Form and Payment.

Vendor Category Vendor Description Booth Size Early-Bird Rate to July 21

Regular Rate: July 22 - Aug 14

BOOK EXHIBITORS

Book Stores 1+ location FS $550 $600Publisher/Distributor Over 5 titles/year FS $550 $600Micro Publisher/Distributor 2-4 titles/year MB $300 $325Self Publishers/ Independent Authors 1 title/year MB $300 $325

MAGAZINE / NEWSPAPER EXHIBITORS

Magazine Pubisher/ Newspaper

Multi-title or single title with a circulation above 10,000

FS $550 $600

Micro Magazine Publisher/ Newspaper

Single title: circulation less than 10,000 MB $300 $325

OTHER EXHIBITORSLibraries, Educational Institutes, Associations

Refer to Exhibitor Definitions on page 2. FS or MB FS $550

MB $275FS $600

MB $300Arts OrganizationsLiteracy OrganizationsBook Related Vendors

2017 EXHIBITOR CATEGORIES AND FEE STRUCTURE

Monday, Aug. 14 is the registration dead-line for inclusion in the program:Late applications could still be accepted up to September 1 at regular price. This would allow time to finalize our tent, table and chair order.

The Word On The Street Saskatoon | PO Box 39042 | Saskatoon, SK | S7V 0A9 | saskatoon@thewordonthestreet.ca | thewordonthestreet.ca

EXHIBITOR REGULATIONS

1. Exhibitors must set up between 7:00 and 9:00 am onSunday, September 24, 2017. Booths must be up andvehicles removed by 9:30 am.

2. The Exhibitor will keep the Exhibitor space open andstaffed at all times during the Festival. The Festivalreserves the right to restrict exhibits to a maximumnoise level and to suitable methods of operation anddisplay. The Festival reserves the right to relocateexhibits when, in its opinion, it is necessary to maintaingood order of the Festival.

3. Exhibitors agree to remove their exhibits from thefestival site by 6:00 pm the same day. If the exhibit isnot dismantled by this time, exhibitors will be billed forany extra costs incurred.

4. Be prepared: Dress accordingly! We can’t control theweather, and even on sunny days, exhibitors may bein the shade. Also, if it’s windy, you will want to bringpaperweights.

5. The Word On The Street Saskatoon does not providesignage for your booth. Booths will have numberedsigns on the booths that correspond to the listings onthe exhibitor map.

6. No merchandise, food or beverages shall be distributedat the Festival site without prior approval of The WordOn The Street Saskatoon.

7. All Exhibitor draws and promotional giveaways mustbe approved by The Word On The Street prior to theFestival and not require any financial obligation on thepart of the winner. Contest terms and conditions, and alist of all prizes with their value must be clearly posted.The Festival reserves the right to cease any draws thatdo not meet the above-mentioned criteria.

8. Exhibitors are responsible for collecting and baggingtheir own garbage/recycling and removing it at the endof the festival. Either put it in the large festival bins onsite or take it with you.

9. Although Exhibitor booths are sheltered and therewill be site security, exhibitors must insure themselvesand their property. The Word On The Street Saskatooncannot be held responsible for inclement weather andis not able to refund the exhibitor fee. If the Festivalshould be prevented from taking place by any cause

beyond the control of the Festival’s management, or if the Festival cannot permit the Exhibitors to occupy their rented space due to circumstances beyond its control including, but not limited to, strike, civil disobedience, lockouts, acts of God, acts or threats of terrorism, The Word On The Street Saskatoon’s management shall have no further obligation or liability to the Exhibitor.

10. The Word On The Street Saskatoon does not censorbooks or other materials displayed by the exhibitor.However, the laws of Canada apply. If for anyreason, an Exhibitor or its contents are deemed tobe objectionable by the Festival, the exhibit will beremoved without refund.

11. The Exhibitor agrees to abide by all by-laws, rules,directions, orders and regulations of the City ofSaskatoon, Saskatoon Police and Fire Department, andother municipal authorities and the Festival.

12. The Exhibitor agrees to indemnify and save harmlessThe Word On The Street Saskatoon, the City ofSaskatoon, and any other participants from and againstany direct or indirect loss or damage to personsor property caused by any act of the exhibitor, itsemployees, servants or agents. The Word On TheStreet Saskatoon shall not be held responsible forany direct or indirect loss or damage of any kind ornature, however caused, incurred by the Exhibitor,its employees, servants or agents, as a result of itsoccupation of exhibit space or other participation inthe Festival.

13. The Exhibitor shall not use or permit the use of TheWord On The Street’s name and/or logo withoutprior written approval by The Word On The StreetSaskatoon.

14. If the Exhibitor fails to conform to these requirements,The Word On The Street Saskatoon may terminatethis agreement without making any refund, and mayremove the Exhibitor, its employees, servants or agentsfrom the Festival and Festival grounds. The Word OnThe Street Saskatoon shall not be responsible fordirect or indirect loss or damage of any kind or natureincurred by the Exhibitor as a result of the Festival’stermination of this agreement.

The Word On The Street Saskatoon | PO Box 39042 | Saskatoon, SK | S7V 0A9 | saskatoon@thewordonthestreet.ca | thewordonthestreet.ca

EXHIBITOR REGISTRATION FORM

ORGANIZATION NAME

PRIMARY CONTACT PERSON PRIMARY EMAIL & TELEPHONE

ALTERNATE CONTACT PERSON ALTERNATE BILLING & TELEPHONE

MAILING ADDRESS

CITY PROVINCE

POSTAL CODE WEBSITE

Yes, please send me The Word On The StreetSaskatoon promotional materials to post and distribute in my organization.(available in September)

NUMBER OF POSTERS

NUMBER OF BOOKMARKS

NUMBER OF PROGRAMS

An exhibitor may pair with ONE other exhibitor for booth or table space. The cost is determined by the size of the publisher and/or bookseller(s); the largest of the pair determines the cost. Please note that the arrangements for these sharing agreements are made between the sharing exhibitors and are not the responsibility of The Word On The Street Saskatoon.

NAME OF BOOTH SPACE PARTNER (IF APPLICABLE)

CONTACT INFORMATION

15-WORD DESCRIPTION FOR OFFICIAL PROGRAM

SHARED BOOTH SPACE

PROMOTIONAL MATERIALS

The Word On The Street Saskatoon | PO Box 39042 | Saskatoon, SK | S7V 0A9 | saskatoon@thewordonthestreet.ca | thewordonthestreet.ca

EXHIBITOR REGISTRATION FORM

Exhibitor Booths *Please see Fee Structure for booth rates by Category

TYPE OF ORGANIZATION/VENDOR$

Type of booth(s): Full Size / Micro at $ each $

Special request regarding booth placement:

Note: We will try to accomodate requests whenever possible, however, we reserve the right to assign booth space as required.

PAYMENT CALCULATOR

Additional Exhibiting Supplies *Additional tables must be placed at the back or on the sides of your exhibit space.

# of 6’ tables (at $20 each) $

# of chairs (at $5 each) $

# of 15-amp electrical outlets (at $50 each) $

Note: Electricity will not be supplied on the date of the festival unless ordered in advance. Please list the electrical equipment you will be bringing to the festival (i.e. cash register, debit or credit machine, computer) as well as your power re-quirements. Although this area is designated as a wi-fi area, internet availability cannot be guaranteed.

WATTAGE AMPS/VOLTS

EQUIPMENT

Please complete, sign and send the application with full payment to:

The Word On The Street Saskatoon Inc. PO Box 39042Saskatoon, SK S7V 0A9Phone: (306) 664-6463Email: saskatoon@thewordonthestreet.ca

Sub-total $

GST (5%) $

Grand Total $

Payment may be made by cheque or money order only. Please make cheque pay-able to:The Word On The Street Saskatoon Inc.GST # 82725 0119 RT0001

Exhibitor space at The Word On The Street Saskatoon is limited and available on a first-come, first-serve basis only. Festival exhibitors will not be considered registered and booth space will not be confirmed until both the registration form and full payment have been received. You will receive a receipt by email. Signing this Exhibitor Registration Form indicates that you and your organization agree to adhere to all the terms and conditions outlined.

AUTHORIZED SIGNATURE DATE (DD/MM/YY)

The Word On The Street Saskatoon | PO Box 39042 | Saskatoon, SK | S7V 0A9 | saskatoon@thewordonthestreet.ca | thewordonthestreet.ca

ORGANIZATION NAME

PRIMARY CONTACT PERSON PRIMARY EMAIL & TELEPHONE

ALTERNATE CONTACT PERSON ALTERNATE BILLING & TELEPHONE

MAILING ADDRESS

CITY PROVINCE

POSTAL CODE WEBSITE

CONTACT INFORMATION

ADVERTISING SPACE ORDER FORM

Program Advertising

Size/Type of Ad: $

PAYMENT CALCULATOR

Please complete, sign and send the application with full payment to:

The Word On The Street Saskatoon Inc. PO Box 39042Saskatoon, SK S7V 0A9Phone: (306) 664-6463Email: saskatoon@thewordonthestreet.ca

Sub-total $

GST (5%) $

Grand Total $

Payment may be made by cheque or money order only. Please make cheque pay-able to:The Word On The Street Saskatoon Inc.GST # 82725 0119 RT0001

AUTHORIZED SIGNATURE DATE (DD/MM/YY)

Yes, please send me The Word On The StreetSaskatoon promotional materials to post and distribute in my organization.(available in September)

NUMBER OF POSTERS

NUMBER OF BOOKMARKS

NUMBER OF PROGRAMS

PROMOTIONAL MATERIALS

ADVERTISING RATESBack Page (cmyk):$750Inside front/back cover (cmyk):

$600Full page (cmyk):$500

AD SIZESFull page: 5.5”w x 8.5”h½ page: 5.5”w x 4.25”h¼ page: 2.75”w x 4.25”h

DEADLINEAll ads must be received digitally by Aug 14, 2017. Preferred formats are PDF or a 200 dpi JPG.

½ page (cmyk):$350¼ page (cmyk): $250