BRANDING A

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T I T L E O F YO U R P R E S E N TAT I O N©

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WHAT IS A BRAND?

The AIESEC BRAND reflects how people think and feel

about AIESEC

Our Brand is mostly shaped by what we say, do and the

image we portray .

We at AIESEC LIVE our brand through the AIESEC

WAY!

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Brand Image and Brand Identity

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Image is everything

WRONG PERCEPTION

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• Customers seek your product for the wrong reasons• Expectations are not aligned• May not buy your product AT ALL

It’s all about driving your VISION and your PRODUCT

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The world’s largest youth-run organization impacting the world through leadership development experiencesacross 124 countries and territories

What is our vision?

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Peace and fulfillment of humankind’s

potential

What is our product?

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Make your point.Keep it simple.

WHAT IS MARKETING?

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Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

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WHO AND WHAT TO KEEP IN MIND

• Competitors• Target Audience• Physical Manifestations• Benefits of your product• Discriminating Factor

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Offline marketing: Through posters, pamphlets, installations, stalls, vending machines, and many interactive measures in a way that a customer can physically see your brand.

Digital Marketing: Using various methods of communication - smart phones, computers, tabs to keep stakeholders informed.

Organic or Word of Mouth Marketing: Creating Authentic publicity for the product by means of verbal communuication.

Push/Pull Marketing: Putting your brand across or drawing people towards one’s brand

Relationship Marketing: Building a strong relationship/bond with our customers to inculcate loyalty factor.

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PR Marketing: Keeping everything updated through the media

Evangelism Marketing: Suprising/Delighting your customers so that they immediately become voluntary advocates of your product and become Promoters on behalf of the org

Alliance Marketing, Affinity Marketing: Pool in resources, building alliances with companies and organisations with goodwill in a mutually beneficial relationship.

Reverse Marketing: Let the customer come to you, rather than you going to them!

Guerilla Marketing: Innovative ideas that attract attention eg. Flashmobs

BE THE BRAND

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ACTIVITY!!!

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Instructions:

• Get into teams of 10 people • Create a UNIQUE product. (With description and Unique Selling Proposition)• Formulate your sales pitch

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• Each team gets one chart paper each• On the chart paper, describe and advertise your product

STICKY NOTESSSS

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We have a WINNER!

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