Good Day!

DRAW A LINE SEPARATING TODAY & YESTERDAY1) Write: Date: 10/29/09, Topic: Election Strategy2) On the next line, write “Opener #35” and then:

1) Plot your mood, reflect in 1 sent.2) Respond to the opener by writing at least 2 sentences about:Your opinions/thoughts OR/AND

Questions sparked by the clip OR/AND

Summary of the clip OR/AND

Other things going on in the news.Announcements: NoneIntro Music: Untitled

Agenda1) Election Strategy Notes2) Mock Election Prep

What you will be able to do:1) How do we win an election?

Reminder1) Mock Election: Tuesday, Nov 32) Test 3: Block Day, Nov 3-4

Review1) General Election (Nov): Primary winner from each

party (including 3rd parties) fight. Ppl Vote > Electoral College Votes > Winner 2) Electoral College (EC) (Dec): Constitutionally

created a safety check. Each state legislatures picks ppl to be electors (538). EC electors pledge to vote how state’s voters voted.

3) EC Representation: Each state gets # of electors equal to # US Senators (2) + # of US House members (53). Total: 100+435+3 for DC=538

4) General Election is Winner Takes All (270): Unlike primaries, general elec is winner takes all. If someone wins plurality (more than others) of the voters, they get ALL that state’s electoral votes.

Notes #35a “Campaign Strategy”1) Win a Election Checklist: 1) Announce Candidacy (File Papers with Reg of

Voters + Send Press Release)2) Visibility (Campaign Signs + Mailers/Flyers + Media: Paid Ads, Web/Facebook, Letters to Editor)3) Find Volunteers (Online, Special Interest Groups)4) Buy Master Voter List, then Tuning List (voter list show party registration + # times voted)5) Phonebank to Find Out Who Supports You,

Undecided, Won’t Support You (Tuning Voter List)6) Until Election Day: Phonebank to PersuadeUndecided and Register New Voters (that are supporters)

7) On Election Day: Get Out the Vote (GOTV) your supporters (those on your voter list who support you). Ignore the rest.

Notes #35a “Campaign Strategy”1) Swing State Strategy: Poll to find out which

states will vote for you or against you no matter what, and ignore them (CA). Focus on swing states.

Recent swing states:NevadaColoradoOhioPennsylvaniaFlorida

2) Microtarget:Money +Time of Volunteersare Scarce(copy chart)

Increasingvote by mailmeans microtargetmust startearlier.

3) Info Shortcuts: Short on time, voters rely oncues from campaigns and trust ppl to make decisions

4) Negative Ads: Neg reduces voter turnout, but works to hurt target. Too neg can backfire if ad sponsored by candidate. 1st Am protects SIGS (527s) write to launch neg ads with little conseq.

Work #35a, Title “General Project”a) Leader: Executes the instructions, maintains morale through compliments, maximizes everyone’s contribution, and holds a larger

responsibility for the task (Fills out project sheet, +- 2 EC point). b) Actor: Acting in the team ad.c) Debater: Debates in the class debate on Friday.d) Logistics: Handles materials/tech, pick up, and clean up. Guides group research and ensures the task done educationally/factually.

Task:Prepare to promote your candidate in a swing stateWork Product: Video ad of your candidate for that stateIndividually (after everyone is done with the project)1) Read+summarize here your candidate profile+state docsDuring the presentations:2) Decide which candidate you’ll vote for if from that stateLeader Pick Up: Envelope (begin filling out)Logistics Pick Up: Research Sheet1-5: NV, 2-7: Ohio, 3-8: FL, 4-9: N Carol, 6: CA (GOP)

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Mr. Chiang’s 7 Speech Tips1) 3 Part: Opening>Argument>Closing2) Think of your audience and use local examples3) Stories are remembered4) Cite authoritative evidence5) Call audience to action6) Repetition, pauses, tone7) Speak slowly and make eye contact (or try looking over heads)

Last, the majority of speech is body language, not words.

Kerry: 252, Bush: 286, Ohio: 20

Work #35b, Title “Video: Kerry/Bush 2004”

1) Copy Source Title: So Goes the Nation (Ohio)

2…) Discuss questions on the board with a partner. Summarize your discussion (include their name at the end). Remember participation points are deducted if off task. 5 Reading/Film Qs Come From These Work Sections

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Review1) Win Party’s Nomination in the Primary

Elections (Jan-June) 2) Campaign for General Election (June-Nov)4) Voters on Election Day Vote (Nov)5) Electors of the Electoral College Meet to

Vote, 270/538 Needed (Dec)6) Winner Takes Oath at Inauguration (Jan)7) Campaign for Reelection (Jan)

Each election begins earlier, making it more costly. Increasing significance of campaign donors.

Homework: 1) Work on Mock Election roles from

Handout #2 (100 points)

Mock Election To Do:1) Complete roles by Friday2) Spread the word

Workbook Check: If your name is called, drop off your workbook with Mr. Chiang (if requested, points lost if your workbook is not turned in)