10229525 best case practices

7/29/2019 10229525 Best Case Practices

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Best Case practices-Marketing & CommunicationAIESEC Karachi


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Marketing/ External Relations


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Basic Variables

Product Price Promotion Place Process Physical Environment People


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Top 3 Elements

ProductPeoplePromotion


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Product

Vision of AIESEC and AIESEC Karachi (respectively): To reach and develop every single person in the world;

AIESEC in Karachi is the top LC nationally and regionally with

maximum exchanges, improved brand equity and developed

members.

Both have to be interrelated Create a product keeping in mind what the visions entail Know what you want (Plan)


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Proposal & Sales Pitch

Proposal Clearly defines the organization and the product Has complete payment & contact detail. Mention past events etc. Keep it simple yet elegant (no one cares how colorful it looks)

Sales Pitch With a member base of 86000+, AIESEC is the world largest youth run NGO,

present is over 117 countries. We help our members to explore theirleadership potentials so they can be valuable to organizations like yours.

Apart from creating leaders we have our own world renowned internationalinternship exchange program (Talk abut this in detail). Apart from all thiswe run multiple projects for the betterment of the society and environment(give a few examples during the whole discussion).

The above is not a MUST and may be subjected to change. However itdefines AIESEC in a COMPLETE way.


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People/Companies

Everyone can not be your customerKnow/identify your target market ( in-depth

research)

Follow-up Twice a week

Find the values, vision and social objectivesof all the companies in your LC

Example


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Example

Target market: Both male & female, 19-24 (age), OLevels, A 'Levels and universities (Experience Karachi),University students (membership and OGX).

Chevron: Value: Integrity, Trust, Protecting People and the

Environment and Diversity etc.

Relate your values with these while in a sales meeting Vision: At the heart of The Chevron Way is our vision ... to

be the global energy company most admired for its people,partnership and performance.


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Alumni Engagement & ClientServicing

Dont forget your alumni, they still love you. Send greeting cards

Eid Ramadan Birthday Any-other local event

Retain the client Fulfill what you have promised Does NOT belong to just one portfolio Invite them to your LC events Stay in-touch via Facebook, LinkedIn or emails


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Promotion

Logo on everything from posters tovideos etc.Make a logo for your LC. It make you a

brand

Corporate branding helps a lotUse AIESEC Pakistan logo along with the LC

logo

FocusedShould be relevant to the target market

Example


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Promotion MaterialFor INDIA


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Brand Key


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Process & Physical environment

Process Keep things easy for yourselves and others Uses simple English

Make sure your process is credible (avoid biasness and try tokeep things as out there as possible)

Physical Environment Treat it as your friend


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Communication


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Basic Elements

Place Email Mobile Texts Facebook


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Place

Take necessary permissions in advance Schools Universities

Cafes etc.

Make a LOGO for you Local Committee It is your identity Makes you a brand


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Email

Formal especially when communication with an external Using Google Mail as our platform for communication,

documentation and updates to internals and externals.

(eg. Google Docs & Google Calendar).

Check, Re-check and re-recheck the content for spellingmistakes and grammatical errors.

Keep it short yet crisp- Relevant


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Mobile Texts

Send it to the right person When communicating to an external

Dont use (U, f9,w8,sup,yo and tmrw etc.)


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Facebook, Linkedin & Twitter

Post relevant things on your page Keep the tone formal Reply to the quarries with-in 24 hours Like & Share your pages

Dont forget your partners J Focus on the likes and reach

People look for people on LinkedIn Important to have a LinkedIn account Might lead to a partnership

10229525 best case practices

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