1010_comparative analysis icici bank hdfc bank part b

8/22/2019 1010_Comparative Analysis Icici Bank Hdfc Bank PART B

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(INTRODUCTION OF TOPIC)


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The topic of COMPARISION BETWEEN ICICI AND HDFC BANK: Banking is the

backbone of a modern economy. Health of banking industry is one of the most important pre-

conditions for sustained economic progress of any country. The world of banking has

assumed a new dimension at the dawn of the 21st

century with the advent of tech banking,

thereby lending the industry a stamp of universality. In general, banking may be classified as

retail and corporate banking. Retail banking, which is designed to meet the requirements of

individual customers and encourage their savings, includes payment of utility bills, consumer

loans, credit cards, checking account balances, ATMs, transferring funds between accounts

and the like. Corporate banking, on the other hand, caters to the needs of corporate

customers like bills discounting, opening letters of credit and managing cash.

The Indian banking scene has changed drastically with the private sector making

inroads in an area hitherto dominated by large public sector banks. Growing disinvestment is

likely to impact the banking industry as well. There is every possibility of privatization of

public sector banks, leading to greater operational autonomy.

The development of the Indian banking sector has been accompanied by the

introduction of new norms such as Income Recognition and Capital Adequacy, by the

government. The latter implies that banks can lend on the basis of their respective capital

base. These norms have caused banks to construct equity on their own, before going in for

debt. Disintermediation is a real threat for banks. Of late, banks are adopting the EVA

(Economic Value Added) concept wherein revenues are viewed in the context of the risk

associated with them.


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The New World order has ensured "Survival of the Fittest". New services

are the order of the day, in order to stay ahead in the rat race. Banks are

now foraying into net banking, securities, consumer finance, housing

finance, treasury market, merchant banking and insurance.

RESEARCH METHODOLOGY


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Research methodology is a systematic way, which consists of series of action steps, necessary

to effectively carry out research and the desired sequencing to these steps. The marketing

research is a process of involves a no. of inter-related activities, which overlap and do rigidly

follow a particular sequence. It consists of the following steps:-

Formulating the objective of the study Designing the methods of data collection Selecting the sample plan Collecting the data Processing and analyzing the data Reporting the findings

Ob ective o Stud

Research Desi n

Sam le Desi n


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OBJECTIVE

To stud of market share in banking sector of ICICI and HDFC. To study the consumer satisfaction with ICICI and HDFC. To know about the is the position of ICICI bank in market. To analyze the decision making process of the consumers.

.

Data Collection

Data Anal sis

Re ort o indin s


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RESEARCH DESIGN

Research design specifies the methods and procedures for conducting a particular study.

A research design is the arrangement of conditions for collection and analysis of the data in a

manner that aims to combine relevance to the research purpose with economy in procedure.

Research design is broadly classified into three types as

Exploratory Research Design Descriptive Research Design Causal Research Design

I have chosen the descriptive research design.


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DESCRIPTIVE RESEARCH DESIGN:

Descriptive research studies are those studies which are concerned with described the

characteristics of particular individual.

In descriptive as well as in diagnostic studies, the researcher must be able to define clearly,

what he wants to measure and must find adequate methods for measuring it along with a

clear cut definition of population he want to study. Since the aim is to obtain complete and

accurate information in the said studies, the procedure to be used must be carefully planned.

The research design must make enough provision for protection against bias and must

maximize reliability, with due concern for the economical completion of the research study.

SAMPLE DESIGN

A Sample Design is a definite plan for obtaining a sample from a given population. It refers to

the technique to the procedure adopted in selecting items for the sampling designs are as

below:


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SAMPLE SIZE

Sample method Survey period

SAMPLE SIZE: The substantial portions of the target customer that are sampled to achieve

reliable result are 50.

The cost and time limitation completed me to select 50 respondents as sample size

SAMPLING METHOD:

In this marketing research project, I am using Random sampling method

SAMPLE DESIGN

As complete enumeration of all the members of the population (Member and Non-member) I

have understate sampling technique.

SAMPLE SIZE 200 Customers


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SAMPLE TYPE

AREA SAMPLING

Sample area

Lucknow

SAMPLE SELECTION

Simple random selection sampling

SAMPLE TECHNIQUE

I have taken the Statistical tool of percentage method to analysis and interpretation of the

collected data.

RANDOM SAMPLING:

A random sample gives every unit of the population a known and non-zero probability of

being selected. Since random sampling implies equal probability to every unit in the

population, it is necessary that the selection of the sample must be free from human

judgment.

There is some confusion between the two terms random sampling and unrestricted

random sampling. In the latter case, each unit in the population has an equal chance of being

selected in the sample. Such a sample is drawn with replacement, which means that the unit

selected at each draw is replaced into the population before another draw is made from it,


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As such, a unit can be included more than once in the sample. Most statically theory relates

to unrestricted random sampling. In order to distinguish between these two sample. I.e.

sample, without replacement and sample with replacement, the terms sample random

sample and unrestricted random sample are used. If the latter is devised in such a manner

that no unit can be included more than once, it will then be known as the simple random

sampling.

It may be noted that while both sample random sampling and unrestricted random sampling

give an equal probability to each unit of the population for being included in the sample,

there are other sample design too which provide equal probability to the units. The process of

randomness is the very core of simple and unrestricted random sampling. The selection of a

sample must be free from bias, which can be ensured only when the process of selection is

free from human judgment.

COLLECTION OF DATA

DATA COLLECTION

The study was conducted by the means of personal interview with respondents and the

information given by them were directly recorded on questionnaire.

For the purpose of analyzing the data it is necessary to collect the vital information. There are

two types of data, this are-

Primary Data


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Secondary dataPRIMARY DATA:-

Primary data can be collected through questionnaire. The questionnaire can be classified into

four main types.

Structured non disguised questionnaire Structured disguised questionnaire. Non structured non disguised questionnaire Non structured disguised questionnaire.

For my market study, I have sleeted structured non-disguised questionnaire because my

questionnaire is well structured, listing of questions are in a prearranged order and where the

object of enquiry is revealed to the respondents.

To making a well-structured questionnaire, we have adopted three type of questions-

Open ended question Dichotomous questions Multiple choice questions

These types of questions are easy to understand and easy to give required answers.


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SECONDARY DATA:-

Secondary data means data that are already available i.e. they refer the data which have

already been collected and analyzed by someone else. When the researcher utilizes

secondary data, than he has to look into various sources from where h e can obtain them, in

this case he is certainly not confronted with the problems that are usually associated with the

collection of original data. Secondary data may either be published data or unpublished data.

Usually published data are available in:

Various publications of the central, state and local government; Various publications of foreign government or of international bodies and their

subsidiary organizational;

Technical and trade journals;

Books, magazines and newspapers;

Reports and publications of various associations connected with business sanindustry, stock exchanges etc.;

Reports prepared by research scholars, universities, economists etc; Public records and statistics, historical document and other source of published

information.


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The source of unpublished data are many; they may be found in diaries, letters, unpublished

biographies and autobiographies and also may be available with scholars and research

workers, trade associations, labor because and other public private individuals and

organization.

COLLECTION TECHNIQUE:

Questionnaire method is used in collection the data.


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DATA ANALYSIS

DATA PROCESSING AND ANALYSIS

Processing & Analysis the collected data: - once the field survey is over and questionnaire

have been received, the next task is to aggregate the data in a meaningful manner. A number

of tables are prepare to bring out the main characteristics of the data. The researcher should

have a well thought out framework for processing and analyzing data, and this should be

done prior to the collection. it includes the following activities

(i) Editing: the first task in data processing is the editing. Editing is the process of examining

errors and omissions in the collected data and making necessary corrections in the same.

(ii) Coding: coding is the procedure of classifying the answer to a question into meaningful

categories. Coding is necessary to carry out the subsequent operations of tabulating and

analyzing data. If coding is not done, it will not be possible to reduce a large number of

heterogeneous responses into meaningful categories with the result that the analysis of data

would be weak and ineffective, and without proper focus.


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(iii)Tabulation: tabulation comprises sorting of the data into different categories and

counting the number of cases that belong to each category. The simplest way to tabulate is

to count the number of responses to one question. This is also called universal tabulation. The

analysis based on just one variable is obviously meager. Where two or more variables are

involved in tabulation, it is called bivariate or multivariate tabulation.

(iv) Analysis: after the all three above steps, the most important step is analysis

of the data. Under this step, they can use the various tools of the analysis

such as Central Tendency, Dispersion, Correlation co-efficient, Regression

Analysis, Test of Hypothesis etc.


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Are you having an bank account?

(Figure-1)

1- 70%

0

10

20

30

40

50

60

70

YES NO

70

30

VALUES IN

NUMBER

YES OR NO


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From which bank you have account?

(Figure-2)

1- 38% Bank name of ICICI.

2- 12% Bank name of HDFC. 3-20%Bank name of other.

0

5

10

15

20

25

30

35

40

ICICI HDFC Other

38

12

20

VALUE IN

NUMBERS

BANK NAME


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Do you think that Bank is giving a good return?

(Figure-3)

1-32%Bank giving a yes return.

2- 68%Bank giving a no return.

0

10

20

30

40

50

60

70

YES NO

32

68

VALUES IN

NUMBER

YES OR NO


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Are you planning to get account or loan from any company?

(Figure-4)

1-

0

10

20

30

40

50

60

70

YES NO

36

64

VALUES IN

NUMBER

YES OR NO


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In which company are you looking to invest?

(Figure-5)

1-

0

5

10

15

20

ICICI HDFC Other

20

15

12VALUES

IN

NUMBER

COMPANY'S NAME


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If get an opportunity in future would you like to be get attached with ICICI

Bank?

(Figure-6)

0

10

20

30

40

50

60

70

80

90

NO YES

17

83

VALUES IN

NUMBER

YES OR NO


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RECOMMENDATIONS

ICICI Bank and HDFC bank has to improve its brand image, i.e. it has to positionitself in the minds of prospects in a better way in comparisons to others.

It should provide better career opportunities for the retention of its potentialadvisors.

Further it has to provide training to its recruited advisors by good and efficienttraining methods, which might be a little bit customized if needed.

It should more emphasize in advertising, as it is the most powerful tool toposition ant brand in the mindsets of customers.


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It should provide online training and for those who are in jobs and want tobecome advisors ICICI should provide evening training classes, so that they can

join the training after doing there jobs.

CONCLUSION

Banking is also now being regarded as a versatile financial planning tool. Research

indicates that Indians have four basic financial needs during their life asset accumulation

(such as buying a house or car), protecting their family, securing their childrens

education, and provision for their retirement.

India being a country having a huge population of around one billion people with only

32% of the banking population in India possessing banking the country has a vast

potential, which has been left untapped till now.

For Banking company Banking advisors are the lifeline and a very huge asset so each

company try to recruit and select a potential force of Banking advisors because this is

the advisors who generate maximum business for the Bank . Banking advisors provide a


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very strong support to the Bank and do sall possible efforts to generate huge amount of

profit to the company and for him.

BIBLIOGRAPHY

BOOKS:

Kothari, C.R, Research Methodology, New delhi, Vikas Publishing House PVT LTD.2007

ICICI and HDFC brochure of advisors Recruitment.


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QUESTIONNAIRE

PERSONALDETAILS:

Name Mr./Mrs./Miss__________________________

Address____________________________________

___________________________________________

Phone No. __________________________________

Email ______________________________________

Occupation

a) Government Employee b) Private Employee

c) Self Employed d) Student E) Housewife

Your monthly household income

a) Less than 15000 b) 15001-25000 c)25001 and above

Please give some references of people who you know are trading/investing in stocks:

1. _________________________________2. _________________________________


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Q1. Where do you open a account?

ii. ICICIiii. HDFCiv. Any other.

Q2. Which bank is more secure?

i. ICICIii. HDFCiii. Other

Q3. Which banks give more return?

i. ICICIii. HDFCiii. Other

Q4. Are you satisfied with services of bank?

i. Yesii. No


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Q5. Your open account decisions are influenced by

i. Oneselfii. Brokeriii. Market Researchiv. Friends/Relativesv. An other

Q6. Are you satisfied with company services?

i. Yes ii. No

Q7. What are the factors which you considered before opening account in a particular

bank?

i. Financial Positionii. Current Market Positioniii. Goodwilliv. Future Prospectsv. Any others.

1010_comparative analysis icici bank hdfc bank part b

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