100901 comm486j sauder d-studio syllabus...

COMM 486J: The Sauder B.Com. D-Studio Course Syllabus: Winter 2010

COMM 486J: The B.Comm D-Studio

COURSE SYLLABUS September 1.10

COURSE GOALS

1. Introduce design thinking for business

2. Foster a culture of creativity and team-work

3. Develop your own business thinking process

LEARNING OBJECTIVES Students will be able to… 1. Articulate a role for design thinking in business.

2. Use design thinking strategies, methods and tools effectively in a business context.

3. Integrate critical and creative thinking processes.

4. Work effectively in teams.

5. Create real-world business value propositions through design thinking.

ASSESSMENT SUMMARY

Assignments: 40%

Major Project: 35%

Participation/Other: 25%


PROGRAM GOALS

Critical thinking

Analytical Decision-making

Oral and Written Communication

Ethics and Sustainability

COURSE INFORMATION Instructor: Moura Quayle & Ron Kellett Term/period: Winter 2010 Term 1

Email: [email protected];

[email protected] Section number: COMM 486J

Phone: 604-827-5311 (MQ); (604) 827-5144 (RK) Course duration: Sept 8-Dec 7

Office hours: by appointment Class meeting times: Wednesday 3-6pm

Teaching Assistant: Miguel Guerrero

Email: Miguel Guerrero <[email protected]> Classroom location: Swing 408

Office hours: by appointment Pre-requisites: 3rd or 4th year B.Com. Course website: Sauder D-Studio Facebook page

BRIEF COURSE DESCRIPTION As the business environment becomes more unpredictable, organizations will demand leaders who are capable of making the most of the opportunity. Leadership will increasingly mean being comfortable managing and motivating diverse teams of creative people. Truly innovative, disruptive technologies and processes will be needed to address the worldʼs problems. The Sauder D-Studio will challenge teams of students to deliver real-world solutions that create economic, social, and environmental value.

The Sauder D-Studio pilot course provides students with the skills to conduct design thinking. Design thinking tools and processes, used for decades in industry and manufacturing, offer proven, alternative approaches for managing todayʼs most challenging business problems. Part creative ideation, part critical analysis, and part innovative thinking for new ways of using existing information and systems, Design thinking will become an essential tool for doing business better.


COURSE MATERIALS & REQUIREMENTS

Reading Materials Textbook: Osterwalder, Alexander and Yves Pigneur. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, New Jersey.

Course Package: COMM 486J Package Code 4862 $54.50

Jump Start

1. Lockwood, Thomas. Ed. (2010) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value. Foreword by Thomas Lockwood. Pp. vii-xvii Allworth Press.

2. Pink, Daniel. (2005) A Whole New Mind: Why Right-Brainers Will Rule the World. Chapter 4: Design, pp. 68-99. Riverhead Books.

3. Martin, R. (2009). The Design of Business: why design thinking is the next competitive advantage. Chapter 1: The Knowledge Funnel: How Discovery Takes Shape. Pp. 1-31. Harvard Business Press.

Culture of Business Innovation 1. Brown, Tim. (2008). “Design thinking”. Harvard Business Review. 86(6), pp. 84-92.

2. Verganti, Roberto (2009) Design Driven Innovation. Introduction: Design Driven Innovation. pp. 1-16. Harvard Business Press.

3. Lockwood, Thomas & Thomas Walton, Ed. (2008) Building Design Strategy: Using Design to Achieve Key Business Objectives. Chapter 12: Visual Thinking: A Leadership Strategy. Pp 119-129. Allworth Press, New York .

Design Thinking 1. Schon, D. (1987) The Reflective Practitioner: How Professionals Think in Action. New York: Basic Books. Chapter 3: Design as Reflective Conversation with the Situation pp. 76-104 and Chapter 5: The Structure of Reflection-in-Action, pp. 128-167.

2. Beckman, Sara L. and Michael Barry. (2007). “Innovation as a Learning process: Embedding Design Thinking”. California Management Review Vol 50. No.1.

Working Teams 1. Katzenbach, Jon, R. , and Smith, Douglas K., (1993). ʻThe Discipline of Teamsʼ in Harvard Business Review. March – April 1993, pp. 111-120.

2. Kelley, Tom (2005). The Ten Faces of Innovation: Ideoʼs Strategies for Beating the Devilʼs Advocate & Driving Creativity throughout Your Organization. Introduction: Pp 1-15. Doubleday.

3. Buchholz, Steve and Thomas Roth (1987) Creating the High Performance Team. Chapter 8: Creative Talents: Whoʼs Got an Idea. Pp. 127-152. Wiley.


Other learning resources: Library Reading List: Subject Resources for Design Thinking and Management Education

http://toby.library.ubc.ca/subjects/subjpage1.cfm?id=1265

Technology requirements: Ideally a lap-top but not mandatory.

Activity fees: No fees.

ASSESSMENT

Assessment Activity Solo Duo Quattro

Assignment 0: BackPack Biz [no assessment]

Assignment 1: The Blog Wrap 10%

Assignment 2: Observe.Visualize.Pattern: The Business Canvas

15%

Assignment 3: Design. Generate. Evaluate: The Business Canvas Transformed

15%

Assignment 4: The Canvas Critique 5%

Assignment 5: Major Project 35%

Assignment 6: Life Cycle 10%

Exercises: In and out-of-class (5) 10%

TOTAL 100% 35% 30% 35%


SCHEDULE

Week by week class schedule at a high level (subject to amendment)

WEEK # CLASS TOPICS ACTIVITIES / READINGS WHATʼS ASSIGNED & WHATʼS DUE

WEEK 1 Jump Start

Introductions

What is Design Thinking in Business?

Assigned: 1: Blog Wrap

WEEK 2 Define-Communicate

Exercise: So you think you can see?

Assigned: 2: Observe. Visualize. Pattern: The Business Canvas

WEEK 3 Critique Present Interim Canvas Findings

Exercise: Did you hear us?

Due: Interim Canvas Findings

WEEK 4 Define-Generate Exercise: Serious Play Due: Assignment 2

Assigned: 3: Design. Generate. Evaluate: The Business Canvas Transformed

WEEK 5 Generate-Evaluate Present Interim Transformed Canvas

Exercise: What are insightful ideas?

Due: Interim Transformed Canvas

WEEK 6 Evaluate-Assess Review of Final Canvas Transformation with guest critics

Due: Assignment 3

WEEK 7-13

The Major Project Service-Design Related Projects with clients in Groups of 4

Major Project assigned: October 20

Due: To be announced

EXAMS Project is the final product.


TEACHING & LEARNING ACTIVITIES

Sample studio session (subject to variation depending on topics/activities): Wednesday 3-6pm

3:00 Check-in and Warm-up Part 1: 80 min

3:20 Content Cookie [bite-size chunks of content/theory]

3:40 Activity – applied exercise using the content cookie – sometimes this will be a class exercise for handing in

4:30 BREAK

4:40 Check in: How did that (Part 1) work for you?

What did you learn?

Part 2: 80 min

4:50 Pin-up work/group critique – possible guest critics

5:30 Coaching/Tutorials – Homework advice & readings

OTHER INFORMATION See UBC and Sauder D-Studio Policies on COMM 486J Vista site.

100901 comm486j sauder d-studio syllabus...

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