10082013 ssp webinar_ e-books: distribution channels, acquisition and management _timcross
TRANSCRIPT
e-books: Distribution Channels,Acquisition and Management
SSP WebinarOctober 8, 2013
e-books: Distribution Channels
Tim Cross | Allen Press
Commercial Publisher Solutions
Society Publisher Solutions
How do you get started?
How do you distribute?
• Discovery• Logistics– Payments– Customer support– Channels
How do you distribute?
Where are your readers?
• Reader and consumer habits• Article vs. book• STM book vs. trade book
Where are your readers?
• Archos Diffusion• Broadband eBooks (BBeB) • Comic Book Archive file• Compiled HTML• DAISY - ANSI/NISO Z39.86• DjVu[• EPUB• eReader• FictionBook (Fb2) • Founder Electronics• Hypertext Markup Language• iBook (Apple) • IEC 62448• KF8 (Amazon Kindle) • Microsoft LIT• Mobipocket• Multimedia eBooks• Newton eBook• Open Electronic Package• Portable Document Format• Plain text files• Plucker• PostScript• SSReader• TEBR• Text Encoding Initiative• TomeRaider• Open XML Paper Specification
What file types?
What file types?
DRM
• How many devices?• Copy?• Print?• Time limit?• Pro’s and Con’s
DRM
Payments and transactions
Transactions• Online payments• Offline payments• PayPal• Customer Support• Technical Support
Channels
Retailers
Upside
• Discovery• Sync with reader habits• Payment processing• Marketing• Customer Support• Native environment for devices– Amazon | Kindle– iTunes | iPad– Barnes & Noble | Nook
Downside
• Managing retailer relationships• Mark-up– Apple
30%– Amazon
55%– B&N and Others
50%
Bookstore
Upside
• More control over pricing and mark-up
• Control branding• Drive traffic to your other sites• Direct relationship with readers• Ad sales
Downside
• Less visibility• Not syncing with reader habits• Pricing rules from retailers
How do you do it?
Solutions• Scholarly publishing vendor• Digital publishing vendor• Marketing-distribution-publishing
provider
Resources
• EPUB 3.0 Support GridMaintained by the Book Industry Study Group (BISG)
• International Digital Publishing Forum (IDPF)IDPF develops and maintains the EPUB® standard