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    MUTUAL FUNDS

    Mutual Funds Definition refers to the meaning of Mutual Fund, which is a fund,

    managed by an investment company with the financial objective of generating

    high Rate of Returns. These asset management or investment management

    companies collects money from the investors and invests those money in

    different Stocks, Bonds and other financial securities in a diversified manner.

    Before investing they carry out thorough research and detailed analysis on the

    market conditions and market trends of stock and bond prices. These things help

    the fund mangers to speculate properly in the right direction.

    The investors who invest their money in the Mutual fund of any Investment

    Management Company, receive an Equity Position in that particular mutual

    fund. When after certain period of time, whether long term or short term, the

    investors sell the Shares of the Mutual Fund, they receive the return according to

    the markeconditions.

    The investment companies receive profit by allocating people's money in

    different stocks and bonds according to their Speculation about the Market Trend.

    Other than some specific mutual funds which carry certain Maturity Term,

    Investors can generally sell the shares of their mutual funds at any time they

    want. But, the return will vary according to market value of the stocks and bonds

    in which that particular mutual fund made investment. But, generally the share

    holders of mutual fund sell their share when the prices are up and Capital Gain

    is sure to happen.

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    Scope of Mutual Funds

    Scope of Mutual Funds has grown enormously over the years. In the first age of

    mutual funds,when the investment management companies started to offer

    mutual funds, choices were few. Even though people invested their money in

    mutual funds as these funds offered them diversified investment option for the

    first time. By investing in these funds they were able to diversify their investment

    in common stocks, preferred stocks, bonds and other financial securities. At the

    same time they also enjoyed the advantage of liquidity. With Mutual Funds, they

    got the scope of easy access to their invested funds on requirement.

    But, in todays world, Scope of Mutual Funds has become so wide, that people

    sometimes take long time to decide the mutual fund type, they are going to invest

    in. Several Investment Management Companies have emerged over the years

    who offer various types of Mutual Funds, each type carrying unique

    characteristics and different beneficial features.

    To understand the broad scope of Mutual Funds we need to discuss the main

    types of Mutual Funds that are normally offered by the Mutual Companies.

    The wide choices in Mutual Funds go as the following:

    Equity Funds or Stock Funds These types of Mutual Funds generally invest in

    stocks which are publicly traded. Amount of risk, involved with these funds vary

    according to different types of Equity Funds.

    Types of Equity Funds are;

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    1. Growth Funds-These funds invest in the stocks, which are under valued

    compared to their worth. As these stock prices tends to rise in future and

    carry good growth potential, Growth Funds go for these kind of stocks.

    2. Value Funds-These funds go for long term investment and aims at

    increase of value over the years.

    3. International Equity Funds-These funds invest in the stocks of foreign

    companies.

    4. Global Equity Funds-These funds invest in stocks of both the domestic

    market and the foreign markets.

    5. Sector Funds or Specialty Funds-These funds invest in specific sectors

    like Health care and in specific commodities like Gold.

    6. Index Funds-These funds reflect the performance of stock market indexes.

    Bond Funds These funds invest in government bonds and corporate

    bonds. These Bond Funds offer a steady source of income and in many

    times these incomes get the advantage of Tax Exemption.

    Money Market Funds These funds invest in the money market. These funds

    involve low level of risk and promises comparatively low rate of return.

    History of Mutual Funds

    History of Mutual Funds has evolved over the years and it is sure to appear as

    something very interesting for all the investors of the world. In present world,

    mutual funds have become a main form of investment because of its diversified

    and liquid features. Not only in the developed world, but in the developing

    countries also different types of mutual funds are gaining popularity very fast in a

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    tremendous way. But, there was a time when the concept of Mutual Funds were

    not present in the economy.

    There is an ambiguity about the fact that when and where the Mutual Fund

    Concept was introduced for the first time. According to some historians, the

    mutual funds were first introduced in Netherlands in 1822. But according to

    some other belief, the idea of Mutual Fund first came from a Dutch Merchant

    ling back in 1774. In 1822, that idea was further developed. In 1822, the concept

    ofInvestment Diversification was properly incorporated in the mutual funds. Infact, the Investment Diversification is the main attraction of mutual funds as the

    small investors are also able to allocate their little Funds in a diversified way to

    lowerRisks.

    After 1822 in Netherlands, the Mutual Funds Concept came in Switzerland in

    1849 and thereafter in Scotland in the 1880s. After being popular in Great Britainand France, Mutual fund concept traveled to U.S.A in the 1890s. In 1920s and

    1930s, the Mutual Fund popularity reached a new high. There was record

    investment done in mutual funds. But, before 1920s,the mutual funds were not

    like the modern day mutual funds.

    The modern day mutual funds came into existence in 1924, in Boston.

    Massachusetts Investors Trust introduced the Modern Mutual Funds and the

    funds were available from 1928. At present this Massachusetts Investors Trust is

    known as MFS Investment Management Company. After the glorious year of

    1928, Mutual fund ideas expanded to different levels and different regulations

    came for well functioning of the funds.

    Still today, the funds are evolving and improving in order to offer people much

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    wider choices and better advantages for fulfillment of their various investment

    needs and financial objectives.

    Growth of Mutual Funds

    Growth of Mutual Funds has been gradual and it took really long years to

    evolve the modern day mutual funds. Mutual Funds emerged for the first time in

    Netherlands in the 18th century. Then it got introduced to Switzerland, then

    Scotland and then to United States in the 19th century.

    The very idea of mutual funds came from the urge to deliver a form of

    Diversified Investment Solution. Over the years the idea developed and people

    received more and more choices ofDiversified Investment Portfolio through

    the mutual funds.

    When in 1924, Massachusetts Investors Trust first introduced mutual funds in

    U.S, they found it difficult to gain the trust of the investors. It was very natural

    that the people took time to adapt to a new investment idea. There emerged some

    confusions regarding the Taxation of Investment Income from mutual funds as

    there was no Regulation or legislation.

    Laws started to came in existence from 1940s. The the result was not immediate.

    The Mutual Fund Concept achieved warm reception only in the middle of 1950s.

    By the end of fifties and in first half of 1960s mutual fund investment triggered

    up tremendously.

    Monetary Funds benefited a lot from the mutual funds. Earlier investors was

    used to invest directly in the stock market and many times suffered from loss due

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    to wrong Speculation. But, with the mutual funds which were handled by

    efficient Fund Managers, Investment Risks was lowered by a great extent. The

    diversified investment structure of mutual funds also diversified risk and this

    contributed tremendously in the Growth of Mutual Funds.

    Over the years not only the new types of mutual funds emerged, the way, in

    which mutual funds were sold also changed. But, the Growth of Mutual Funds

    has not stopped. It is continuing to evolve to a better future, where investors will

    get newer opportunities.

    Mutual Funds Investment

    Mutual Funds Investment has became a subject of great importance in the

    present context, especially when all the investors are keen to diversify their

    investment to maintain a balance between Investment Return and Investment

    Risk. Mutual Funds Investment not only provides the customers with their much

    desired diversified investment portfolio, but also offers the benefit of high

    liquidity. Investors are free to sell their mutual fund shares any time to get the

    back the amount that was invested in the mutual funds. It is another issue that any

    time sell of mutual fund shares may result in poor rate of return.

    For gaining the Diversified Investment Solution and the liquidity advantage,

    any person needs to invest in Mutual Funds. But, before investing their hard

    earned money one needs to carry out sincere research on the performance of

    those mutual funds, he is considering to invest in.

    The things that one needs to consider before deciding on any particular mutual

    fund are the following:

    Performance of the Fund and the Rate of Returns

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    It is perhaps needless to say that one requires to be well informed about the Fund

    Performance before investing. Excellent Performance not only means high Rate

    of Return, it also needs the consistency. The funds which have been proved of

    being able to generate satisfactory rate of return consistently over a period can be

    considered for investing.

    Investment Psychology of the Mutual Fund

    Before taking final investment decision one needs to to know about the

    Investment Psychology of the mutual fund. The investment psychology of the

    fund has to match with the Financial Objective of the customer. A track record

    of excellent performance and high rate of returns cannot be the only yard stick

    to judge whether that fund is suitable for the particular investor or not.

    Risk Adjustment

    It is also very important to check that how the funds adjusted with risk over the

    years.

    Fund Management

    Management of funds is the ultimate thing and it in many ways depend on the

    efficiency of the Fund Mangers who actually allocates asset by making

    Speculation based on the market research and market analysis.

    Mutual Fund Fees

    Investors should be well prepared about the fees and charges associated with

    Mutual Funds. There are Loaded Funds and No Load Funds. Loaded Funds are

    those mutual funds which involve Sales Charges and other fees and No Load

    Funds are those which carries no charges.

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    Opportunities of Mutual Funds

    Opportunities of Mutual Funds are tremendous specially when investment is

    concerned. For any individual who intends to allocate his assets into proper forms

    of investment and want to diversify his Investment Portfolio as well as the risks,

    Mutual Funds can be proved as the biggest opportunity.

    Investors gets a lot of advantages with the Mutual Fund Investment. Firstly, they

    are not required to carry on intensive research and detailed analysis on Stock

    Market and Bond Market. This work is done by the Fund Mangers of the

    Investment Management Company on behalf of the investors. In fact, the

    professional Fund Managers who handle the mutual funds of any particular

    company, are able to speculate the market trend more correctly than any common

    individual. Good Speculation about the trends of stock prices and bond prices

    leads to right allocation of funds in the right stocks and bonds resulting in good

    Rate of Returns.

    Investors also get the advantage of high Liquidity of the mutual funds. This

    means the investors can enjoy easy access to the funds invested in the mutual

    funds whenever they require the money. When the investors invest in any mutual

    fund, they are given some equity position in that fund. The investors can any time

    sell their mutual fund shares to get back the money invested in mutual funds. The

    only thing is that the Rate of Return that they will get may not be favorable as the

    return depends on the present market condition.

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    The greatest opportunity that the mutual funds offer is the opportunity of

    diversifying their investments. Investment Diversification actually diversifies

    the Risk associated with investment. This is because, if at a time, if prices of

    some stocks are declining, deceasing the Value of Investment, prices of some

    other stocks and bonds may tend to rise and in this way the loss of the mutual

    fund is offset by the strength of the stocks whose prices are rising. As all the

    mutual funds diversify their investments in various common stocks, preferred

    stocks and different bonds, the risk to be borne by the investors are well

    diversified and in other terms lowered.

    Challenges Facing Mutual Funds

    There are many Challenges Facing Mutual Funds which is of prime concern to

    the people who have an investment spree.

    People find mutual fund investment so much interesting because they think they

    can gain high rate of return by diversifying their investment and risk. But, in

    reality this scope of high rate of returns is just one side of the coin. On the other

    side, there is the harsh reality of highly Fluctuating Rate of Returns. Though

    there are other disadvantages also, this concern of fluctuating returns is most

    possibly the greatest challenge faced by the mutual fund.

    The Issue of Fluctuating Returns

    In spite of being a diversified investment solution, mutual funds investment in no

    way guarantees any return. If the market prices of major shares and bonds fall,

    then the value of mutual fund shares are sure to go down, no matter how

    diversified the mutual fund portfolio be. It can be said that mutual fund

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    investment is somewhat lower risky than Direct Investment in stocks. But, every

    time a person invests in mutual fund, he unavoidably carries the risk of losing

    money.

    The Other Challenges

    Diworsification or Over Diversification- In order to diversify the

    investment, many times the mutual fund companies get involved in Over

    Diversification. The risk of holding a single financial security is removed by

    diversification. But, in case of over diversification, investors diversify so much

    that many time they end up with investing in funds that are highly related and

    thus the benefit of risk diversification is ruled out.

    Taxes-Every year, most of the mutual funds sell substantial amount of

    their holdings. If they earn profit by this sell, then the investors receive the

    Profit Income. For most of the mutual funds,the investors are bound to pay

    taxes on these incomes, even if they reinvest the income.

    Costs- Most of the mutual funds charge Shareholder Fees and Fund

    Operating Fees from the investors. In the year, in which mutual fund fails to

    make profit and the investors get no return, these fees only blow up the losses.

    Mutual Funds Vs Individual Stocks

    Mutual Funds Vs Individual Stocks has always been a debatable issue. While

    some like to play safe with mutual fund investment, some others prefer

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    investment in individual stocks.

    When any investor invests in any mutual fund all that he is required to do is pay

    the Shareholder Fees and Fund Operating Fees. The whole work of managing

    funds, starting from Market Research and analysis of stock and bond price and

    recent market trends up to final Allocation of Funds or assets in various stocks

    and bonds is completely done by the Professional Fund Managers employed by

    the Investment Management Company. In this case, the fund management

    remains in the hands of the fund managers of the mutual fund company. But, in

    case ofDirect Investment in individual stocks, the total control remains in the

    hands of the individual investors.

    But, most of the people agree about the fact, that mutual funds hold some

    important benefits over and above Individual Stocks. So, to get the actual

    depiction ofMutual Funds Vs Individual Stocks,we will discuss the advantages

    put forwarded by Mutual Funds.

    Diversification

    The greatest advantage the mutual funds hold over individual stocks is the

    characteristic ofDiversification. The core concept of mutual funds is to Diversify

    Investment in order to lower the risk of investing. As the mutual funds allocate

    their funds into stocks of different companies and in different bonds, the risk is

    diversified. If at a time, market price of some particular stocks fall, the loss of themutual fund may be offset by the rise in price of some other stocks held by that

    particular mutual fund. But, individual stocks do not hold this advantage of

    diversification. If the prices of the stocks go down in the market, the investor is

    sure to lose money.

    Professional Management and Efficiency

    As mutual funds are managed by the professional fund managers who are

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    specialized in their field, they carry out the research and analysis work much more

    efficiently and naturally speculate more correctly about the market trends of stock

    prices and bond prices. In the other case, Individual Stock investment is done

    directly by the investors who are in most cases common men who don't have much

    knowledge about the stock and bond markets.

    Other than this as the mutual funds get a lot of money from people to invest in,

    they can reap the benefit ofEconomies of Scale with the large sum of invested

    money.

    Average Annual Return

    Average Annual Return refers to the return of a mutual fund which is measured

    as an average after deducting the mutual fund's operating Expense Ratio. These

    expenses do not contain the Sales Charges of the mutual fund. In many cases of

    Mutual Fund Investment, the investors are required to pay Transaction

    Brokerage Commissions for theirInvestment Portfolio. But, these commissions

    are not counted for at the time calculating the Average Annual Return.

    This Average Annual Return is actually a figure which is represented in

    percentage and is used to reveal a particular mutual fund's historical return.

    Generally, Average Annual Return of a mutual fund shows the average returns

    of the fund over last three years or five years or ten years. A fund can also

    calculate the Average Annual Return on the basis of its returns for the whole

    life of the fund.

    It is a clear fact that Average Annual Return is not a compounded rate of return.

    Annual Returns of a fixed number of years is added and divided by the number of

    years, to get the figure ofAverage Annual Return and when the returns are

    considered, the Expense Ratios are subtracted to get the net value of returns.

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    This Average Annual Return calculation is necessary to get a clear idea about

    the Reinvested Dividend. Capital Gain Distribution is also related with

    Average Annual Return.

    The figure ofAverage Annual Return, is not only important for the mutual

    Fund Managers and the investment company but also for the individual and

    institutional investors. The investors can get an idea about the performance of a

    particular mutual fund in the long term, by studying the Average Annual Returnfigures of the mutual fund over different periods. It can be mentioned here that

    though the Average Annual Return figure is really important, the investors

    should also check out the annual returns of the mutual fund that they are

    considering to invest in. This is because, an impressive Average Annual Return

    does not necessarily imply consistency of good annual returns.

    Automatic Investment Plan

    Automatic investment plan is an investment mechanism through which

    investors will be able to invest a small amount of money at regular intervals. It

    can alternatively called as systematic investment plan. Normally funds are

    automatically invested in a retirement or mutual fund account. This is done byway of deduction from the savings orchecking account. Automatic investment

    plan also enables the investors to transfer a set of their amount electronically to

    another account at an assigned number of occurrences. Automatic investment

    plan can be regarded as an effective systematic mechanism as because these

    investments are of manageable size and investors will be able to save their money

    as well.

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    Some examples ofautomatic investment plan

    Examples ofautomatic investment plan can be mutual fund contribution, stock,

    automatic withdrawal plan etc.

    Some effective guidelines as recommended by economists

    It is recommended that the investors should invest at a regular interval and this

    will protect their accounts from any sort of market fluctuations. Investors shouldpurchase maximum shares when they observe that the prices are going low and

    they should purchase the minimum shares if it goes high. But the best way is to

    purchase shares when investors think them most capable.

    Investors should analyze a lot before going for any investment and should opt for

    those, which have a uniform track record and benchmarks. This way investors

    will be able to instill a method of practice to save their investments.

    The truth

    It has been observed that inflation increases the prices of commodities and reduce

    the value of money. That is why investors should choose the best investment type

    to avoid the effect of inflation. In the long run the average price per unit can be

    lesser than the average market price of the fund and this will enable the investors

    to buy a higher amount of units at an average market price. This will improve

    the volatility.

    Automatic Reinvestment Plan

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    Automatic reinvestment plan is a mechanism normally used by mutual funds

    that enable investors to buy additional shares using theirdividends or

    distribution out of theircapital gains. Automatic reinvestment plan also enable

    the one to electronically transfer his amount from one account to another. It can

    alternatively be defined as an agreement through which dividends from mutual

    fund orcapital gains are utilized to buy additional fund shares.

    Working principle

    Individual can mechanically deposit his amount into his checking account

    through this automatic reinvestment plan mechanism. In this systematic plan,

    the fund manager reinvest the amount earned by the investor into his mutual

    fund account. Investors can get the added advantage by adopting this

    mechanism, as this will enable him to acquire more shares and at the same time

    they can avoid excess taxes. In automatic reinvestment plan mechanism, the

    capital gains produced by the fund can be utilized to mechanically buy more

    fund shares rather than dispensing these to the investors in form of cash.

    Advantage from investors point of view

    This automatic reinvestment plan enables the investors to acquire more

    investment gains, as after some period of time, the extra value produced by this

    automatic reinvestment can produce a significant amount.

    Advantage from company's point of view

    This automatic reinvestment plan can make a smaller company to a larger one,

    as through this mechanism, any capital and dividends made from the initial

    investments can enable the company to buy more shares in the fund and it is a

    continuing process.

    Advice by experts

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    Investors should at first look at the prospectus and go through that section where

    there are matters about automatic reinvestment plan. Secondly, they should

    confirm the matter that their mutual fund is utilizing this automatic

    reinvestment facility. They can consult with the fund manager for further

    clarification. Investors should also discuss with the fund manager about tax

    liabilities etc.

    Assets Under Management

    Assets under management orAUM is a type offinancial service which is used

    to estimate and approximate the money involved in an investment. Most of the

    financial services establishments utilize this technique to measure their success

    rate. Financial establishments normally use this assets under management

    service to judge their the amount of money they are managing through

    investment management, money management and mutual funds. Financial

    companies compare their success rate with otherfinancial establishments and

    while doing this they use assets under management instead of revenue.

    Factors behind asset under management

    The prime factors responsible behind this policy ofassets under management

    are foreign exchange movements, structural effects of the company, market

    performance gains / losses, Net New Assets (NNA) etc. Out of these factors, the

    most effective one is NNA or Net New Asset. NNA is the amount of money

    come from any new investment by a client. Investors prefer to use this NNA for

    its user effectiveness. Investors sometime prefer to calculate the NNA growth,

    which is a demonstration showing the relationship of NNA with the previous

    AUM balance. NNA growth is alternatively defined as organic growth.

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    Normally the analyst use this assets under management philosophy to ascertain

    investment ratings.

    Market performance gains or losses are determined by measuring the

    performance level in accordance with the improvement or declination of stock in

    a market.

    Alternative definition of asset under management

    Asset under management can alternatively be defined as the overall value of the

    assets as ascertained by the manager ofhedge fund, mutual fund or any

    portfolio manager. In general it can be said that assets under management is

    the market value of assets which are managed by any financial establishment on

    behalf of investors.

    Assets under management can be interpreted differently by some financial

    establishments. They sometimes use mutual funds or bank deposits while

    measuring the value of the assets. Some other organizations use this philosophy

    ofassets under management, when their clients assigns this responsibilities to

    them.

    Asset Management Fund

    The Asset Management Fund orAMF Fund is actually a mutual fund, in which

    shares are sold without any commission. Asset management fund primarily

    deals with client's investment. This fund is specifically made for clients to

    provide some special privileges like access to an array of products. These special

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    facilities are not for average investors. Normally the financial establishments

    invest on behalf of its clients.

    Alternative definition of Asset management fund

    The asset management fund can alternatively defined as an account at any

    financial establishment which comprise of some facilities like credit cards,

    debit cards, loans, checking etc. The asset management fund also enable the

    clients to automatically transfer their amounts that goes beyond a certain level

    into a higer interest earning account.

    Asset management fund is alternatived called as central asset account or an

    asset management account.

    Striking features

    Some of the prominent features ofAsset management fund are:

    Asset management fund expenses are normally confined to high deserving

    individuals, business firms, governments, orfinancial negotiator. The expenses

    are based on products like fixed income, equity, real estate, agriculture etc.

    Somebody, when deposits his money into his account is normally put into a

    money market fund. This money market fund usually offers more return in

    comparison to other regularmoney market account like checking and savings

    accounts.

    One of an extra benefits of this asset management fund is that any person can

    process his banking service and at the same time he can invest at the same

    establishment without opting for a separate bank or brokerage account of

    different establishments.

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    Most of the asset management funds provide both the investment services and

    risk management service with high-quality client service facilities.

    Some of the leading asset management companies like ABN AMRO asset

    management (India), AMF etc. provide the investors numerous investing options

    like hedge funds, mutual funds, pension plans etc. through which clients can meet

    their demands.

    Asset Size

    Asset size can be defined as the overall market value of the securities in a

    portfolio of mutual fund. This asset size is normally used to explain the size of

    the fund. In practice, the bigger asset size does not necessarily mean a better asset

    or good quality assets. There are so many factors responsible to make an asset as

    the better asset. Some the the prime factors behind a quality asset are good

    management policy, compatibility, and the manner of investment.

    Some features of asset size

    The above philosophy does not always match, as sometimes the bigger asset may

    be treated as the better asset. In case of assets like index, bonds, or some money

    market funds, the expenses are normally distributed over more investments and

    are very liquid in nature. That is why these assets may sometimes be treated as

    the better assets. The indexes actually are the statistical measurement of change

    in the securities market. Every indexes have their own set of methodology and

    are normally expressed by a change from a base value.

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    Types of Asset Classes

    Asset classes are of the following types:

    Shares: A share, also called equity, is a stake or a unit of ownership that an

    investor can buy in a company. Usually, the returns yielded by shares are much

    higher than that of other asset classes. Investment in shares is quite flexible as

    they can be traded easily. However, the investment in shares is risky due to price

    fluctuations. Investing in shares is suitable for long-term investors who are

    willing to take risks.

    Property: Investing in immovable property in the form of a residential or

    commercial building or land is suitable for long term investors. Investing can

    take place by purchasing the property directly or by investing in a property trust

    fund. Property investment is not usually flexible as it requires sufficient time to

    buy or sell property.

    Cash: This type of asset class includes everyday bank transactions and short-term

    investments in the money market. Cash investments reduce the overall risk in an

    investment portfolio as investors can easily access their capital. However, the rate

    of return in cash investments is the lowest. There is very limited scope for capital

    growth.

    Fixed interest assets: These assets yield fixed rates of return until the expiry of

    the maturity period. Examples are bonds and certificate of deposits (CDs). The

    level of risk associated with fixed interest assets is low. So, the rate of return of

    these assets is usually lower than that of shares and real estate. An added benefit

    is that fixed interest investments can be converted to cash whenever required.

    This asset class is usually preferred by those who have low risk appetite.

    Asset Allocation

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    The various investment vehicles available to an investor offer a distinct risk-

    reward trade off. Asset allocation is in an investment strategy that seeks to create

    a balanced portfolio in which an investor holds different types of assets to

    actively manage risk and reward profiles.

    Investments can broadly be divided into three asset classes, namely stocks, fixed

    income and cash. Of these, stocks are the most volatile, offer the highest returns

    and have the highest risk profile. Fixed income assets, such as bonds and

    certificates of deposit (COD), are less volatile, but offer more modest returns.

    Cash assets are the safest and represent the lowest risk profile.

    Measuring Asset Allocation

    Asset allocation depends on the income, risk appetite and circumstances of the

    investor. While a conservative investor would prefer a high ratio of fixed income

    investments in the portfolio, an aggressive investor would prefer to allocate more

    funds into stocks. The various factors that can influence asset allocation are:

    Time Horizon: This refers to the duration for which you can keep funds in

    your investment account. An investor who can spare capital for a long term can

    opt for riskier, long-term investments, whereas those who might need cash in

    the near term can seek investments from which funds can be withdrawn

    without incurring losses.

    Risk Tolerance: This factor takes into account an investors ability to take

    risks. A conservative or risk averse investor would favor investments in which

    his/her capital is preserved, whereas an aggressive investor can risk losing his

    investment to generate higher profits.

    Rebalancing: This factor involves resetting the proportion of asset class to

    the original ratio at regular intervals in case market fluctuations alter the initial

    distribution of money.

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    Importance of Asset Allocation

    Each asset class represents a distinct level of risk and returns, and behaves

    differently with time. By spreading investments over different asset classes, aninvestor can protect the capital invested against significant losses in case the

    trends in a specific class move unfavorably. Diversification is a risk management

    technique that aims at distributing investments over various options.

    Diversification can be achieved by:

    Spreading investments over asset classes, such as stocks, mutual funds,

    bonds and cash.

    Spreading investments in one asset class over various options. For

    instance, investments in stocks can be spread over various sectors, such as

    software, telecommunications, pharmaceuticals and automobiles.

    Spreading investments across geographies, such as investing in stocks

    from different states and purchasing global bonds.