An Introduction to Social Media for Funders

Mark Walker, SCIP

Regional ICT Champion for the South East

Regional ICT Champions

• A champion for ICT in your region• To help local infrastructure organisations

– Operate more efficiently in its day to day work– Be more effective in its reach and influence– Meet the needs of front line organisations

• Voice, representation, advocacy• Signposting sources of help• Strategic support

Regional ICT Champions

Three strands for 2010/11

• Signposting to information about third sector use of ICT– Top websites– Databases, websites, funding, fundraising

• Support services for the third sector– Suppliers, volunteers, social enterprises, CVS

• Social Media– Benefits, techniques

About This Session

• What is Social Media• What is it for?• How does it work?• Suggested next steps• Your questions

Context

Who uses the internet?

• Staff• Volunteers• Trustees• Funders• Partners• Peer Group• Suppliers• Beneficiaries• Service users• Community

• The average age of Facebook users is 38

• For Twitter it is 39

• And for delicious, an online bookmarking service, it is 41

Third Sector use of the internet

66% - fundraising and other research

61% - purchasing goods and services

51% - online membership or subscriptions

45% - remote access

40% - e-learning

37% - social networking

21% - blogging

20% - VoIP / Skype – internet telephone calls

nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover

Who doesn’t use the internet?

• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]

• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.

• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]

• 70% of people over 65 have never used the internet [ONS 08]

What is social media?

Social Media and Web 2.0

Web 1.0

• 1990s• Websites• One-way• Online reflecting offline• Advertising• Shopping

Web 2.0

• 2000s• Networks + community• Interactive• New ways of doing things• Conversation• PR• Transparency

Who is Using Social Media?

• Young People• Older People• Wealthy People• Poor People• People With Disabilities• Geographic Communities• Communities of Interest• Government• Business• Individuals

• Your Colleagues• Your Volunteers• Your Friends• Your Family• Your Funders• Your Partners• Your Customers• Your Competitors• Your Suppliers

Third Sector Use of Social Media

• 94% of orgs had HEARD of New Media or Social Media

• Of these, 60% had used Social Media in some form

• 70% had used Forums

• 60% had used Blogs

• 60% had used Media Storage

• 60% had used Google Apps

• 40% had used Wikis

• 20% had used Twitter

• 10% had used Social Bookmarking

[ICT Champion survey of third sector organisations in East of England – March 2009]

What is social media for?

• Fundraising• Communications• Information• Collaboration• Productivity• Interaction• Branding• Development• Trust

Communications

Delivering Better Services

Generating Income

What is Social Media?

• Interactive• Multi-functional• Fashionable• Dynamic

• People• Voice• Media

• Social spaces• Online community• Networks

• Video• Audio• Pictures• Words

Social Media Jargon

• Podcasting• Blogs• Video-sharing• Microblogging • Social Networking• Social Bookmarking• Document-sharing• Video Conferencing

• Facebook• LinkedIn• Twitter• Ning• Youtube• Yammer• Slideshare• SurveyMonkey• Wikis• Email forums• Bulletin boards

What should I do?

The Problem

• Too Many Choices• Too Many Voices• Too Little Time• Too Little Direction

The Solution

• Patience• Focus and Purpose• Routine Activity• Measure and Review

How to Get Started

Step 1: Start Listening

• Join In– Google Alerts– Twitter– Facebook

• Ask around– Colleagues– Friends

http://www.flickr.com/photos/paulgi/280789933

Step 2: Look and Learn

• Explore• Ask peer group• Research

– Guides– Blogs– Podcasts– News– Books

• 20-30 Mins a Day• Small Steps• Adjust Your Routine• Build a Network• Be Patient• Be Selective• Be Focused• Measure • Test

Step 3: Take Small steps

www.flickr.com/photos/balakov/

Social Media in the Communications Mix

• Business Plan• Goals• Comms Plan

– Audience– Messages– Positioning

• Measure

• Advertising• PR• Event• Telephone• Teleconference• Website• Email• Facebook• Twitter• etc

Some ideas about where to find help

• www.icrossing.co.uk/what-we-think - Twitter 101 + What is Social Media?

• nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations

• www.timdavies.org.uk/2009/02/27/explaining-twitter-in-one-page/

• www.slideshare.net/nathantwright/an-intro-to-facebook-and-twitter-for-nonprofits

• www.slideshare.net/AmySampleWard/twitterorg-twitter-for-nonprofit-organizations

• Search Google for: Social Media Non Profit UK

Thank you

Mark Walker, SCIP @scipmark01273 234049 www.seictchampion.org.uk

This workshop is based on the work of:

Visit the Regional ICT Champions website atwww.ictchampions.org.uk