10 tips to maximise job board usage
DESCRIPTION
10 useful tips to increase the ROI on your recruitment advertising. You can read an extended version of this presentation on the Undercover Recruiter: http://theundercoverrecruiter.com/maximise-job-board-usage/TRANSCRIPT
10 tips to maximize jobboard usage
Choosing the right job board
Make your job easy to find
• Learn & benefit from how job boards
rank your jobs • How does a candidate search on each
site?
Job copy Key Factors affecting performance Include: • Job Title • Length of advert & key word density • Clear job requirements
Consider using several job boards •Don’t put all your eggs in one basket •Use a combination of targeted niche, social and general sites •A small number of relevant job boards = exposure across multiple platforms
Smart posting – understand your
inventory
• Don’t just post & pray • Use inventory that provides visibility
amongst passive candidates
Make use of available functionality
Such as filter questions, response templates
or direct candidates to a free ATS, like Qandidate.com!
Active account management
• Is your ad response poor? • Do a test, can you find the job easily
from a candidate perspective? • Tweak the advert, don’t wait 30 days!
Manage expectations • Adverts are not 100% Successful • Some positions take Longer to fill than others • Job boards are Element of the
marketing mix
Know when to break with process
• Be flexible • Make applying easy
Negotiate
•Don’t be afraid to •Negotiate with job boards • Take advantage of • Spot buying
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