10 tips to maximise job board usage

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Post on 21-May-2015

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10 useful tips to increase the ROI on your recruitment advertising. You can read an extended version of this presentation on the Undercover Recruiter: http://theundercoverrecruiter.com/maximise-job-board-usage/

TRANSCRIPT

Page 1: 10 tips to maximise job board usage

10 tips to maximize jobboard usage

Page 2: 10 tips to maximise job board usage

Choosing the right job board

Page 3: 10 tips to maximise job board usage

Make your job easy to find

• Learn & benefit from how job boards

rank your jobs • How does a candidate search on each

site?

Page 4: 10 tips to maximise job board usage

Job copy Key Factors affecting performance Include: • Job Title • Length of advert & key word density • Clear job requirements

Page 5: 10 tips to maximise job board usage

Consider using several job boards •Don’t put all your eggs in one basket •Use a combination of targeted niche, social and general sites •A small number of relevant job boards = exposure across multiple platforms

Page 6: 10 tips to maximise job board usage

Smart posting – understand your

inventory

• Don’t just post & pray • Use inventory that provides visibility

amongst passive candidates

Page 7: 10 tips to maximise job board usage

Make use of available functionality

Such as filter questions, response templates

or direct candidates to a free ATS, like Qandidate.com!

Page 8: 10 tips to maximise job board usage

Active account management

• Is your ad response poor? • Do a test, can you find the job easily

from a candidate perspective? • Tweak the advert, don’t wait 30 days!

Page 9: 10 tips to maximise job board usage

Manage expectations • Adverts are not 100% Successful • Some positions take Longer to fill than others • Job boards are Element of the

marketing mix

Page 10: 10 tips to maximise job board usage

Know when to break with process

• Be flexible • Make applying easy

Page 11: 10 tips to maximise job board usage

Negotiate

•Don’t be afraid to •Negotiate with job boards • Take advantage of • Spot buying

Page 12: 10 tips to maximise job board usage

Sign up for Qandidate.com!

Page 13: 10 tips to maximise job board usage

Qandidate.com

Qandidate.com marketing plan “from strategy into action”