10 tips and a bonus to find direct mail ideas

How to find Direct Mail Ideas

LasVegasColor.com DirectMailingCenter.com

10 Tips and a Bonus to have the best Direct Mailing Ideas…ever!

Ideas are a Dime a Dozen


But sometimes they are a little lacking in the direct mail process. Let’s hatch a few good ones.

1. Competition isn’t always a Bad Word


Look for direct mailing ideas by collecting any mail that you get from your competition. Find out what you’re up against and what pops out.

Take a peek at the competition.

2. Put Together an Idea Board


Create an idea book or board to get a feel of what works best for your products or services.

3. Consult a Direct Mail Printer


Larger printing companies that provide direct mail services often have experienced and creative graphic designers on staff to help. Direct mail printers know what

works and what flops.

4. Attend an Industry Trade Show


Trade shows and conventions often have unique graphics and exhibits that are ahead of the times.

See the newest and up to date marketing ideas.

5. Think in Three Dimensions


Three-dimensional pieces may be more expensive but they are also more exciting to receive and they engage the recipient in ways that a flat mailer does not.

6. Set a Budget for your Campaign


Your budget will determine what you can spend per piece so that you get the maximum effect for this amount.

Brainstorming will be more effective when you have a set budget.

7. Add Samples or Small Objects


Including product samples will help you get consumers to try your products to see if they like what you are offering.

8. Search the Internet for Ideas


You want your materials to be unique and appealing but you can take inspiration from what others have done.

Look for strengths and weaknesses and incorporate the best strengths in your mailing piece.

9. Test the Waters


Test out your direct mailing ideas on a small-targeted group before moving into a larger campaign. After the test, any material tweaks can be made to boost the appeal and response that you get.

10. Think like your Customer or Client


Consider direct mailing ideas from the viewpoint of the recipient, and evaluate whether the material would engage you and make a favorable impression. Changing colors or fonts can have a

dramatic impact on the final results.

BONUS IDEA! Take a Break


Yes, sometimes you need to step away from your work and clear your mind.

You just might be surprised what you come up with when you start fresh.


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10 tips and a bonus to find direct mail ideas

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