10 things not to say to your cmo
TRANSCRIPT
“10 things not to say to your CMO”
From the Marketing Nation Summit (Las Vegas)
May 11th, 2016
Based on Bryan Semples’ talk
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# 1
“Happy Friday”
What the CMO hears:
I don’t like working here and I can’t wait for the weekend
4
# 2
“The event was great”
What the CMO hears:
I ordered chairs, sat behind a table and took badge swipes
handing out $10 goodies
5
# 3
“Happy Monday
(sarcastic)”
What the CMO hears:
My happy weekend is gone and now I am back working for
you L
6
# 4
“Let’s brainstorm on
that”
What the CMO hears:I don’t want to work on this, so I am going to lock you in a room for an hour and make you do it
for me.
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# 5
“Don’t worry”
What the CMO hears:
You should worry
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# 6
“I am in charge of strategy”
What the CMO hears:
I don’t do anything.
9
# 7
“I am the support for
project ___”
What the CMO hears:
See #6
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# 8
“In my opinion ___”
What the CMO hears:
I hope that for once I will see the data that supports this
opinion
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# 9
“I will put something on
your calendar”
What the CMO hears:
You just lost an hour
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# 10
“Sales isn’t ___”
What the CMO hears:
I have a poor relationship with the people at sales
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