10 things for a likeable 2017
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10 Things for a Likeable 2017
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The Social Landscape10
Source: Q3 2016 Results of Facebook, Twitter, LinkedIn, WeChat (Tencent), Weibo; Instagram announcement, Jun 2016; We are Social’s Guide to Digital and Social 2016 LinkedIn Advertising Platform; Facebook Audience Insight, Dec 2016; Global Web Index, Q1 2016 2
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Live goes bite-sized for everyone9
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Periscope is one of the first live platforms
Facebook rolled out live for all users
Instagram implemented live in 24-hour stories
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Live a better LIVE8
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Do not rely on sound Make it Interactive Utilise key-in CGs to help later-joiners chip in
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User experience goes immersive7
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360 is the new black
360-DegreeVideo
360-DegreePhoto
Spatial Audio
Virtual Reality
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Bots: next-gen social CRM & e-commerce6
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Cross-device, always-oncustomer service and information centre
Advanced social commercewith bots
The rise ofFacebook Messenger
1 Billion+Users
MoreBots…
Slack Kik Telegram
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Micro-moments matter5
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Intent-rich moments when decisions are made and
preferences shaped.
Source: Google/TNS Connected Consumer Survey 2016
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Micro-moments matter5
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Turning micro-moments into engagement with customersand building brand association
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ChinaComprehensive e-commerce experience4
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Multi-Angle live-streamingE-commerce integration into product release
Turn e-shopping into a reality experience by VR, AR and 360 video
Adopt and blend in “sponsoring” model in live
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UGC 2.0Turn effortless contribution into art3
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UGC 1.0Brands display content created by fans
UGC 2.0brands take one more step to UPGRADE these contents with design values.
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From admin to mascotTransformation of platform spokesperson2
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A character ready to chit-chat FAMILY or TEAM of mascots to talk to different TA. Be flexible in formats
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Audience Insights from Omni-channel1
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Competitor Intelligence & Benchmarks
Activation & Acceleration
Awareness & Perception Social Profiling
3rd Party Channels Branded Channels
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Creation
Consultancy
Insight
Engage
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Know more about us
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