10 Tech Tools Your

Business Needs to

Succeed Online

Better Biz Online Webinar Series

Dr. Lisa Richardson Flow! Web Strategy & Design

10. Lead Generation Software

• Forms that capture info about your

site visitors and what they want from

you

• Easy as pie, and lets you know who

your message is resonating with

9. Email Marketing Software

• Connect with current customers and

your new leads

• Segment by what they want

• Everyone on the list doesn’t get all the

messages

DO. NOT. SPAM.

Lead Generation/Email Marketing

8. Virtual Phone System

• Get a number that you use exclusively

for business and clients

• Set up a professional voice message,

and let calls go to VM most of the time

(call back promptly, though)

Virtual Phone Services

7. Social Media Management

• Connect your various networks and

post regularly

• Be sure to post CAREFULLY, not the

same content on all networks all the

time

Social Media Management

6. Event Management Software

• Webinars, online classes, launches and galas

– registration and attendee management are

made simpler with these tools.

• Also great for Lead Generation and

establishing yourself as an authority in your

field

Event Management

5. Contacts Manager/CRM

• There’s nothing like knowing that you

have a friend or acquaintance that

does “X” and not being able to find

their info to make a referral.

Contacts Management

4. Appointment Scheduler

• Double-booking and worse, missing

appointments with clients is the kiss of

death

• Find a program that works with the

tools you have to keep your timing

organized

Appointment Schedulers

3. Online Payment Processing

• You need to be paid, and customers don’t

want to jump through hoops to give you your

money – don’t make them

• PayPal allows you to get paid right away and

use the money immediately with their debit

card

Payment Processing

2. Security!

• If your computer blew up today, where would

your business stand?

• Online and offline options should be included

in your business budget

• Backup, backup, backup

Security and Backup

1. An Effective Website

• Combines use of all previous tools as a

central mechanism for running your business

• DIY microbiz owners are best served with

WordPress, which allows you to update your

content quickly and easily without changing

the look of your site

WordPress.

Plan to get…

• Mobile hotspot

• Up-to-date computer every 3-5 years

• A smartphone or tablet that allows

you to run your business no matter

where you are

• Mobile payment processing

Contact Dr. Lisa

Twitter: @DrLisaWP | Facebook: /YouCanFlow

Skype: DrLisaRichardson | Web: YouCanFlow.com

Email: LisaR@YouCanFlow.com

Phone: 404.692.3569

Next Week: Email Marketing Your Customers

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