10 tasks for l&d departments in 2014 - learning insights report webinar feb 2014
TRANSCRIPT
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Learning at the Speed of Need: 10 Tasks for L&D
Departments in 201426/2/2014
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Zack Harvey
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Learning at the Speed of Need: 10 Tasks for L&D Departments in 2014
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What challenges, trends, issues?
Learningat the speed of need10 Trends & Opportunities in 2014
Learning is pervasive1 Learning is continuous, collaborative & connected.
Lives outside a learning management system.
You can’t control it.
70 : 20 : 1033 : 33 : 33
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Learning always taken many forms: - problem solving- watching- trial and error- imitating- coaching- feedback- conversation
- helping others - enquiry- critical thinking - listening- writing- reflecting- competing
Informal and user generated learning content expanding e.g. Google, ebooks, videos, podcasts, blog articles, slides, webinars, etc.
Social learning expanding through online networks, that allow commenting, ratings, and sharing.
Assessment is different in a pervasive learning world
“As learning becomes social and fluid, the 10 question test just won’t cut it any more”
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Open Badges- show you know, keep it fresh
Example - Good Shepherd Microfinance
Example – Open2Study
Design and delivery challenges
Content and learning needs to be pervasive across all devices
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Workforces more global, more mobileSpeed of change - legislation, productsTechnology - multiple devices
How many devices do you use in a typical day?(Desktop, laptop, smartphones, tablets)
1. One2. Two3. Three4. More than 3
We live in a multi-device world
We live in a multi-device world
Reality is not desktop v mobile but multi-device delivery
Web moving from mobile design to responsive multi-device design
Mobile web designResponsive web design
Volume of Google searches
http://en.wikipedia.org/wiki/Responsive_Web_Design
New Scrolling NavigationDriven by scrolling on phones and tabletsMore elegantMore exploratoryNo navigationBecoming a web norm
Scrolling Designs
http://www.dangersoffracking.com/ http://titanic.q-music.be/
Scrolling AdvocatesAmazon. Each product has a single page. The Kindle, the product page was 17,244 pixels long. Amazon clearly does not have a problem with using long pages to sell its best selling product.Amaze redesigned Volvo site using long single section pages. Whilst not all people scroll all the way down, 46% of users see the majority of the content. In the past, the typical user only saw 18% of the content of the relevant car chapter.
Implications for E-Learning
Old World Delivering to
Multiple DevicesPublish to or produce:- native iPhone app- native Blackberry app- native Android app- Flash version- HTML version for iPads
Even single source publishing still means different versions to update and track. Can be further complicated with languages.
One version that respondsnot multiple versions
Fluid design, not fixed screen sizesIs it a dream? Let’s see a demo
Kineo’s Adapt Framework
Intelligent Responsiveness• Simplifies content for smartphones• Changes interaction for smaller screens• Reduces image size or removes for Smartphone
Benefits of Responsive E-Learning
One version works on all devicesOne version to track and maintainDistribute from a single LMSAccessible contentSearchable contentMore cost effectiveAllows sequential screening
Adapt
Delivering learning content to multiple devices.
Design higher empathy learningAdaptive and personalised learning and engagement models4
High system
Low system
Low empathy High empathy
Targeted & personalised
Contribute & collaborate
Immersive & real
e.g Compliance
course
Efficient but impersonal
e.g.Resources
Books
Not organised, self directed
e.g. CoachingMentoring
Personal but hard to scale
The web is moving this way
Amazon and Google are highly personalised based on your behaviour
Amazon knows what sites you visited, what you looked at, prices you were offered, where your mouse hovered.....
Learning SitesWe track and record learning, mostly so we can report on activity, progress, and completion
Commercial SitesTrack activity so can change what is provided to us on the next visit eg adverts, offers, relevant content
Would you rather deliver an LMS or Amazon experience?
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High system
Low system
Low empathy High empathy
Line managers remain critical5
Higher empathy approaches
- Coaching- Mentoring- Feedback- Reflection
- All rely on managers and coaches
Never underestimate the power of learners to help each other and learn from each other6
Users forming their own groups and seeking help from their networks
Social learning
Users adopting new technologies- Facebook Groups- WebinarsUsers not waiting
Danger Informal Learning Becomes Chaotic
How can we guide learners?Provide resources not courses.Curate content.Provide guidance / templates / toolkits
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How can you keep the messages out there to help embed any elements of
learning and behaviour change?
How do you get learners to return to the learning?
A marketing-style campaign can make the difference…
But how do you get people interested in them?
How do you make them feel it is something they MUST go through?
How do you target messages to specific audiences?
Marketing to Support Learning
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Marketing to Support Learning
Parallel marketing campaign to:
• Reach more people more quickly
• Attract and convert learners into advocates
• Involve the community and respond to early feedback
Programme Trailers
This worked brilliantly with the Brandon Hall award-winning Warner Bros campaign for Data Protection
Digital and Physical Posters
Viral VideosE-learning
Content Authority. Authorship = new currency
Google concerned with the author and their authority in the
topic, now tracks authors and displays
them.
Content Authority - Social Signals
Number of shares signals how valuable content is.
Learners rank relevance, not designers or admins
Internal staff development
Recruit for attitude, motivation, …‘Will not skill’8
Growth in Apprenticeships
More for less9
More for less
Business case
Focus on benefits
Align to strategy
“Follow the money”
Utilise lower cost methods
- Open source- Rapid tools-Free tools e.g. Google hangouts, Skype
Objectives:• Improvement in mystery dining scores• Growth in sales in cafés• Reduction in volume of customer
complaints• Deliver to 8,000 people as fast as possible• Control costs and deliver a significant
return on investment
Where web technology goes, learning will follow10
Hummingbird – First new Google Algorithm for 10 years
Semantic search understands meaning....Users asking questions not searching keywords....Predicts what you want....That’s what we should be doing
Provide what you need before you ask for it
Instantly available on all devices
Voice search
Personalised results
Guide you to resources based on author authority & social signals
Content seamlessly works across all devices
Content itself be immersive, adapt to your needs
Assess and recognise learning wherever it takes place
If Google was building an LMS....
In Summary
The future is not what it was...
10 Suggestions for 2014
1. Establish a culture of pervasive learning
Curate, champion, connect – don’t control
2. Increase empathy in your learning experiences
Show people you care – diagnostic, support, manager follow through
3. Let Google lead – but don’t fall too far behind
How can you personalise results in your LMS and systems?Can you offer meaningful suggestions to learners?
4. Improve systems, reduce their cost technology
Open source / authoring tools Spend on distribution as well as content (and it’s cheap)
5. Make assessment an experience not an event
Think beyond the test, continuous and multi-channelSocial participation as assessment?
6. Follow the money and prove the value
ROI still key but include Google Analytics in your measure too
7. Empathise with and enable your line managers
They are your empathy agents – are they looked after?
9. Be a consultant
It’s up to us to drive change - one project at a time“We need to make from taking orders for more of the same tosaying let’s do it differently”
10. Become an authority
“Design and delivery is a commodity, expertise is a differentiator” Show your expertise – share inside and outside via Social MediaBe relentless – be pervasive – build your brand!
Thank you and please keep in touch…
• Showcase Access (AU) Zack Harvey - [email protected]
(NZ) Nolen Smith - [email protected]
• LinkedIn eLearning Professionals GroupKineo Pacific Company Page
• Twitter @kineopacific
• FREE Resources www.kineo.com/au/resources
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• Blogs Cammy Bean – Learning VisionsNigel Young – Nth Degree
