10 questions you should ask your next dental seo company
TRANSCRIPT
HIRING A DENTAL SEO
COMPANYThese are the companies that specialize in SEO for your
specific niche. They are much more effective than any other SEO company, because all of their clients are dentists.
SEO, when done right, is a very effective
marketing strategy. Making
your dental website visible to
search engines means more potential patients will find you. More patients means
more money coming in to your practice.
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No one can ethically guarantee rankings.
It doesn't matter how big or small your
budget is.
The truth is even if you do everything right in your campaign, you still may not rank on the first page.
Keywords are extremely competitive. Google's
algorithm changes constantly. What works for one website may not necessarily work for another one,
and it may not work for yours.
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Any dental SEO company worth its salt needs to keep up with algorithm
changes. They happen constantly. In fact, only major changes are
announced to the public. The smaller ones go unannounced; it is estimated that search engines make hundreds of those a year.
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Test sites are sites that SEO companies have that they use specifically to try new
techniques and monitor algorithm changes. If they notice a drop in rankings in
one of their websites, they may check to see if it coincides with an algorithm change.
If it does, they will make the necessary adjustments.
If it doesn't, they should still be able to pinpoint the problem and correct it.
Once they achieve success with their test sites, they can apply those techniques to their
clients sites if they've been effected.
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Some companies vary on how often they send reports.
You need a frequency that shows that the company
will keep in contact with you.Daily is of course a bit too much. Most companies go for
weekly or monthly reports. This is good. It's just
frequent enough to keep contact regular. If they only send reports every 2-12 months, then you probably don't want to work with them.
As a dentist, you know that a lot can happen in 12 months. A patient can
have zero cavities one year and five when he comes back for his checkup. The same thing can happen with your website. It can start out fine, but then you get your yearly
report and it shows it's in dire straits. What happened in 12 months?
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Social media should be a part of almost
every SEO strategy. The more your content is shared, the higher potential you have to get more visibilty to your practice. This
doesn't mean you need to get 100 shares per post.
Your dental SEO company should not only employ
social media, they should be able to tell which social media outlets your practice will benefit from. This means they
will examine your campaigns and find out which
ones are most effective. If they see potential,
they can improve a campaign. If they think it's a waste of time, they will tell you, and focus their
efforts elsewhere.
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Why are their tools important? You want to know how the SEO company works. If they use legitimate tools that are recommended by well-known professionals and/or are used by
reputable companies, then you're in good hands.If, however, their tools are secret, this shows that the company isn't transparent. You won't be
able to trust them if they won't show you what they work with and how they do their work.
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Don't hire a company that won't tell you what SEO tools they use.
A few tools that Titan Web Agency uses
include Ahrefs, Bright Local, Open Site Explorer, and Agency
Analytics.
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This isn't as simple as updating your blog or distributing articles to PR websites.
Content marketing involves any type of content created for your business for the purpose of marketing your company.
Some SEO companies only focus on links or social media. But written content is the very core of your business. People still read information online. If it's valuable, they
share it. So content marketing efforts need to be focused on high-quality content with the
reader in mind.If the company doesn't do content marketing, you may want to go with someone else. It's difficult to find a separate SEO writing company to work with an SEO
company. Content marketing needs to be a part of a wholistic SEO strategy, not an extra feature that's added on for more money.
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It's nearly impossible to have all SEO work done in-house. Something as complicated as SEO requires many different things to make your strategy work. Not to mention, if there's an emergency or they're suddenly swamped with new clients, they need to be able to distribute
the workload evenly.The answer to the question doesn't matter. They should just answer the questions honestly, and
not lie about it. This is part of transparency and trust. Your SEO company should show that they have nothing to hide.
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The staff should have at least 2 years of experience under their belt in their field. This is
per person, not collectively. You want someone who knows what they're doing, or has worked for another company in the same capacity they're in now.
As a bonus, it's even better to find a company that is experienced and focuses on your industry, because while the principles of local SEO are the same typically, there are intricacies in the
dental and other industries.
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In SEO, success can be narrowed down to a few things:
rankings, conversions, or traffic. Optimally you're
looking for a combination of all three.
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Traffic is the main purpose of your SEO campaign. Increase traffic means increased conversions. Increased conversions means
increased sales. Rankings plays a role in traffic. The higher your rankings, the more traffic you'll get. The more traffic you get, the more calls you'll get.
The more calls you'll get, the more patients you'll get.
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Some dental SEO companies lock clients in with a
contract. Others have a no-contract business model. You canpick whichever one works for you.
The terms of the contract should be welldefined. It should explain what the company will do for
you, how they will do it, and how long the contract lasts. It
should also explain what you are paying for, which
fees are non-refundable, and how you can get a refund.
The fees for the services should be statedclearly. There should be no guess work. If they quoted you
a price, that price should be in the contract. If it isn't, don'tsign the contract until it ends.
You need to know what happens after thecontract ends. Do you get to keep any content they put
on your site? Do they remove all SEO changes they made?
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