10 of the best mobile soundbites from advertising week 2014
DESCRIPTION
Fetch has pulled together 10 of the best quotes from industry leaders at this year's Advertising Week in New York.TRANSCRIPT
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The audience doesn't care about the platform.
They care about the content!
– Kevin Spacey, Actor
10 OF THE BEST MOBILE SOUNDBITES FROM #1
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– Tiffany Shlain, Filmmaker & Founder, Webby Awards.
“THIS FEELS LIKE THE YEAR WHEN ALL SCREENS CONVERGE.”
10 OF THE BEST MOBILE SOUNDBITES FROM #2
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10 OF THE BEST MOBILE SOUNDBITES FROM #3
MARISSA MAYER, PRESIDENT & CEO, YAHOO!
“AVERAGE SMARTPHONE USERS TOUCH THEIR PHONES
150 TIMES A DAY.”
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Mobile is for acquisition. Apps are for retention.Brett Keller, CMO, Priceline
10 OF THE BEST MOBILE SOUNDBITES FROM #4
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CAR”“THE NEXT
WILL BE THE MOBILE DEVICE
–TOM PEYTON, AVP MARKETING, HONDA
10 OF THE BEST MOBILE SOUNDBITES FROM #5
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THERE IS A MYTH IN MOBILE THAT IT LACKS
MOBILE IS THE MOST MEASURABLE CHANNEL– JAMES CONNELLY, CEO, FETCH
REALLYBUTMEASURABILITY
10 OF THE BEST MOBILE SOUNDBITES FROM #6
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DATA
CREATIVE
IS THE ORCHESTRA
IS THE MUSIC
Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy & Mather
10 OF THE BEST MOBILE SOUNDBITES FROM #7
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“Programmatic not only lets you reach consumers, but it lets you create a lot of data.”
10 OF THE BEST MOBILE SOUNDBITES FROM #8
–Adam Chandler, VP of Global Programmatic Revenue & Market Development, Millennial Media
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MORE TIME ON MOBILE
10 OF THE BEST MOBILE SOUNDBITES FROM #9
– MEGAN CLARKEN, EVP GLOBAL PRODUCT LEADERSHIP, NIELSEN
THAN DESKTOP
PEOPLE ARE SPENDING
43%
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10 OF THE BEST MOBILE SOUNDBITES FROM #10
– Yannick Bolloré, Global Chairman & CEO, Havas
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