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This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of In-ternational Marketing at the Kellogg School of Management at North-western University. He received his Masters degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoc-toral work in mathematics at Harvard University and in behavioural

science at the University of Chicago.

Philip Kotler@kotl

S.C.Johnson Distinguished Professor of International Marketing at Kellogg School of Management

Capitalism is powered by individualism, ambition, a competitive spirit, collaboration,

and the freedom to identify unsatisfied needs that you can make a profit by satisfying.

Insight #1

Insight #2

One of the problems of capitalism is that there are too few capitalist. Consider

involving your entire ecosystem of stakeholders in shared prosperity.

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

Proposes little or no solution to persisting poverty

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:Generates a growing level of income and

wealth inequality

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

Fails to pay a living wage to billions of workers

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

May not provide enough human jobs in the era of automation

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

Doesn’t charge businesses with the full social costs of their activities

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

Exploits the environment and natural resources in the absence of regulation

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

Creates business cycles and economic instability

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

Emphasizes individualism & self-interest at the expense of community

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomingsEncourages high consumer debt & leads

to a growing financially driven rather than producer-driven economy

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

Lets politicians & business interests collaborate to subvert the economic interests of the majority of citizens

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

Favors short-run profit planning overlong-run investment planning

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

Should have regulations regarding product quality, safety, truth in advertising,

and anticompetitive behavior

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:

Tends to focus narrowly on GDP growth

Insight #3

Capitalism is the most productive of economies, however, it has its shortcomings:Needs to bring social values & happiness

into the market equation

Insight #4

Henry Ford had it right when he said, ”Profits made out of the distress of the

people are always much smaller than profits made out of the most lavish service of the people at the lowest prices that competent

management can make possible.”

Insight #5

These two factors inject risk and uncertainly into business decision making:

Insight #5

These two factors inject risk and uncertainly into business decision making:

The presence of business cycles in capitalist economies.

Insight #5

These two factors inject risk and uncertainly into business decision making:

The rising level of market turbulence resulting from globalization & technology

Insight #6

The four tenets of Conscious Capitalism:

Insight #6

The four tenets of Conscious Capitalism:Companies should embrace a higher

purpose, in addition to profit

Insight #6

The four tenets of Conscious Capitalism:Companies should seek to benefit its entire ecosystem of Stakeholders, not

just their investors

Insight #6

The four tenets of Conscious Capitalism:Company leaders are wise to be

committed to the community responsibilities of their company.

Insight #6

The four tenets of Conscious Capitalism:Company culture should place a

strong emphasis on trust, authenticity, caring, transparency, integrity, learning,

and empowerment.

Insight #7

Reducing poverty is everyone’s responsibility. Consider sharing tools and resources that will influence and assist the poor to participate in

developing their own solutions.

Insight #8

Marketing 1.0 - Doing a good job selling a good product to your customer

Marketing 2.0 - Doing a better job understanding and ‘appealing to your

customer’s heart

Marketing 3.0 - Understanding the concerns of your customers & saying ‘we care too’

Insight #9

“If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.”

- Steve Job on Marketing outputs

Insight #10

A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.

Reflect: Do you feel a sense of responsibility to reducing poverty?

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Presentation created by Chase Jennings

Insights by Moe Abdou