10 ideas in 30 minutes presented by: debbie merlino october 21, 2015
TRANSCRIPT
10 Ideas in 30 Minutes
Presented by: Debbie Merlino
October 21, 2015
What You’ll Walk Away With
10 Fundraising tactics you can implement in your program right away
Generate more Annual Fund gifts Actionable & practical ideas
Direct Mail Telemarketing Mobile Email
2
Use a Matching Gift Challenge
to Boost Response
3
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Make it Easy to Donate Online
Big, bold “Donate Now” button on home page
The fewer “clicks” the better
What information do you need to process the gift vs. what would be nice to know
5
Don’t Use Volunteers for Fundraising Calls
But do use volunteers for Thank You calls
6
Add a Follow Up
Generally, follow up mailings yield an additional 40% - 65% in gross revenue
7
Try Mobile Pledging
at your next event
8
Mobile Pledging
o Attendees receive chance to easily text donation of any size
o Host shows a thermometer and makes a call to action
o Donations and names appears on the screen
o Reminder text messages are sent for unfulfilled pledges
Increase event revenues with the convenience of mobile donations and real time results displayed on-screen
Send an E-Renewal the day the donor’s membership expires
Especially for Membership organizations…
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New Donor Acquisition must be an ongoing
commitment
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Every E-Appeal is an opportunity to test
Test subject lines
14
Get specific with the Ask Amount
In Direct Mail In E-Appeals In Telemarketing
15
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A simple letter format will almost always generate the most revenue
More than self-mailers More than drive to web
postcards More than a big, bold,
beautiful piece
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A little bit about me…
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Debbie Merlino is President of DMW Fundraising, a direct response agency that assists non-profit organizations in realizing the full potential of their fundraising and membership programs.
With more than 25 years experience in direct mail and database marketing, she emphasizes the importance of both strategic planning as well as end-to-end program execution.
She has a wealth of knowledge gained from successfully managing membership and donor programs for a diverse client base of public media, healthcare, advocacy, and environmental organizations.