10 good practices for new organizations using...

10 good practises for NewOrganizations Using Twitter

Lucia VittekováSimona Lučkaničová

Andrej Školkay

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media ProfessionalsPartners: SKAMBA (SK), Media21Foundation

(BG), FOPSIM (MT) and Videovest (RO).This presentation was prepared by SKAMBA and is free to

use under condition of acknowledging authorship

10 Good Practices for NewOrganizations Using Twitter

May 29 – 30, 2014Bratislava

Media Practices in New Digital Environment




What is Twitter?




Twitter is like...




How many journalists tweet?




What countries?




Dean Baquet




Meaningful use of Twitter

- Make a good use of your Twitter bio space

- Do not make your account private

- Go through the people you are following every few months

- Check out your followers

- Create a list of people you do not want to miss




Social networks are new informative approaches




However…

Media outlets are still using Twitter in

a very basic way

The mainstream media use a 2.0 tool

with a clear 1.0 mentality.




An example

Community engagement

Not only to spread information and self-promotion;BUT

Community engagement:

community outreach

• Conversation

• Collaboration




Good Practices for New Organizations on Twitter




1. They Have a Human Voice




2. They Retweet and Mention Other Users not Related to the Medium




3. They Link to External Content to Enrich the Self Contribution




4. They Listen to Their Users and Talk to Them

Leonardo da Vinci Project 2012-2014:New Media Literacy for Media Professionals

Partners: SKAMBA (SK), Media21Foundation (BG), FOPSIM (MT) and Videovest (RO).

This presentation was prepared by SKAMBA and is free to use under condition of acknowledging autorship

Media can also suggest new topics for conversation




to learn more about the preferences and needs of their followers…




to question their followers for better ways

to interact with them…




or to increase informative resources




5. They Provide Useful Information in an Appealing Way




6. They Conduct Surveys Among Users




7. They Promote the Most Relevant of Their Content

in an Attractive Manner




8. They Use Hashtags in an Effective and Creative Way




9. They Add Multimedia Value to Their Updates




10. They Link to Other Networks Where Media Might Have a Profile




If you don’t like the chaos of breaking news, you should probably stay off Twitter

BUT




Want to be retweeted?




Science Proves What Breaks News Faster:the newswire is still the main force in information sharing

Twitter vs Mainstream Media




Hashtag as a headline




Jokes on Twitter




And don’t forget to




10 good practices for new organizations using...

Presentations & Public Speaking