#1SCRABBLEScrabble is an official sport in several African countries, including Senegal and Mali.

USE SENTIMENT ANALYSIS - THE WORDS OF YOUR CUSTOMERS CAN LEAD TO VALUABLE INSIGHT

Give customers the tools to say what they want. Let them use their own words to tell you what they really think. Limiting customers to tick boxes and pre-formulated sentences won’t produce real insight about specific parts of their customer journey.

Even better, use Natural Language Processing to understand every word your customers are saying, in real-time.

#2GUESS WHO?CREATE CUSTOMER PERSONAS AND USE THESE TO TAILOR THE CUSTOMER EXPERIENCE TO EACH INDIVIDUAL

Every customer is different. Using customer personas helps us to understand these differences and relate to our customers, seeing them as people rather than just as numbers.

This approach can be the difference between an average customer experience and a fantastic, personal and relevant one. A one-size fits none approach doesn’t work for anyone.

After confusion was caused by an advertising campaign featuring the cartoon cards talking to each other, makers of the game were forced to start printing the disclaimer, “game cards do not actually talk”, on each box.

#3CLUEDOThe game was originally called 'Murder', but was changed to combine 'clue' and the Latin word for play, 'ludo', in 1949.

ASK THE RIGHT QUESTIONS TOGET THE RIGHT FEEDBACK

Allowing customers to say what they want, when they want to, is one thing. But encouraging customers to provide feedback at certain touchpoints means you’ll not only build a better picture of their end to end experience, but also encourage customers to give more feedback than they may have originally, if left unprompted.

#4BUCKAROODON’T BURDEN CUSTOMERS WITHTOO MANY FEEDBACK REQUESTS

Make sure you don't overload your customers with requests for feedback - remember your customers are being asked for feedback by all the companies that they deal with, not just from you.

Instead of asking over and over again, use Listening Posts to capture feedback from customers whenever they feel the need, at the moments you can't predict.

In 2006 Buckaroo was featured by major American news channels being deemed too dangerous for children due to the amount of flying objects.

#5CONNECT FOURA traditional Connect Four board has 4,531,985,219,092 possible positions.

CONNECT THE DOTS OF YOURCUSTOMER TOUCHPOINTS TO MAKEA GREAT OVERALL EXPERIENCE

If you’re offering a great experience at one touchpoint, and a not so great experience at another, which do you think will resonate more with your customers?

Ensure great customer experiences are embedded throughout the customer journey, as this will help you to really stand out from your competitors. Great touchpoints really do connect great customer experiences.

#6TOP TRUMPSThe game is actually 35 years old, but was reinvented in 1999, and sold over 30 million packs in the ten years following that reinvention.

UNDERSTAND THE STRENGTHS OFYOUR TEAM AND YOUR COMPANYTO TRUMP THE COMPETITION

We all have strengths and weaknesses. By finding out where your customer experience strengths lie, you can use these to your advantage.

Plus, if you identify and improve on any areas of weakness, it will help you stand out from your competitors as a company who takes customer experience seriously.

#7MONOPOLYThe most expensive Monopoly set in the world is worth $2 million. It was crafted with 23-karat gold, rubies, sapphires, and diamonds.

THROWING (MONOPOLY) MONEYAT A PROBLEM ISN’T NECESSARILYTHE ANSWER

It's no good just pushing money in to a project if you haven't worked out the underlying strategy. In fact, without a genuine commitment to delivering a great customer experience, money won’t necessarily make a difference. Before spending a penny, ask yourself if it will make a real difference to your customers.

#8PICTIONARYThe game was first invented by a waiter called Mr Angel.

UNDERSTAND CX AS A WHOLE JOURNEY - WHAT’S THE BIGGER PICTURE?

Individual moments of great customer experience don’t necessarily paint the whole picture. If the overall experience isn't cohesive and polished, then it can leave the customer feeling disorientated.

Make a commitment to review how specific touchpoints can affect the end-to-end customer journey, so you’re not delivering a disjointed experience.

10GAME CHANGERS FOR CUSTOMER EXPERIENCE

Do you remember those long, rainy afternoons spent playing board games? Family feuds started over the Monopoly board? Or the physical injuries from stepping on LEGO® bricks (ouch!)?

While it might just seem like fun and games, there’s actually a lot more to it. What you probably haven’t realised is that these games can teach us all valuable lessons about customer experience.

To prove that you can put the fun back into CX, we’ve pulled 10 games out of the cupboard to show you how.

#9OPERATIONOperation was invented by a second year student at the University of Illinois in 1962 as part of a class project to invent a game or toy.

HAVE A HANDS ON APPROACHTO CUSTOMER EXPERIENCE

When it comes to your customers, don’t be afraid to be proactive. Anything you can do to make life easier for your customers has to be a good thing - especially when it comes to communication. Your customers want to be kept in the loop.

A simple update might not sound like much, but it will help you go above and beyond in the eyes of your customers.

#10LEGO40 billion standard LEGO bricks stacked in a vertical position would be enough to reach the moon.

MAKE SURE YOU HAVE THE BUILDING BLOCKS FOR A GREAT CX

Build a CX strategy with your customers in mind. This starts with getting all the different parts, all the building blocks you need, right. This includes everything from engaging the frontline through to embedding the Voice of your Brand into your Voice of the Customer programme.

Leave behind a ‘good enough’ approach and build experiences that will get your customers Raving.

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We're proud to have been chosen by the CXPA to host CX Day on the 6th of October at LEGOLAND® Windsor. We've an interactive day planned around teaching you how to build your perfect customer experience.

You’ll be in good company - over 180 CX leaders from around Europe are expected to attend, along with a line-up of expert speakers and a LEGO® SERIOUS PLAY® Taster Session. With the last few spaces remaining, this is an event you can’t afford to miss out on!

Find out more: www.cx-day.com