10 free pr ideas to get your company seen
DESCRIPTION
Free PR is more valuable and effective than most marketing efforts. Learn how to get in the news, get visibility and get connected so you can get more customers.TRANSCRIPT
What’s the real story?
• Learn to see with different eyes
• Think like a reporter
• They report news; they don’t do free marketing
• Discover what makes your story newsworthy
Get to know the reporters• Buy them a cup of coffee
• Ask what they need
• Be a resource; list your expertise
• Get comfortable picking up the phone
• You help reporters out with comments, background & connections
Learn how to write a press release
• Media coverage earns more credibility than marketing $$$ can buy
• Goal of your headline is to get them to read the 1st sentence
• Don’t bury the lead
• After you write it, ask yourself, “Why should I care?”
Host a free educational event• Showcase what you
know
• Position yourself as the expert
• Invite reporters & connectors
• Great for professional service firms
Apply for an award
• Awards have legs…the value lasts
• Send a press release
• Post to your website & social media
• Announce in your e-news
• Invite prospects to awards ceremony
• Include in your bio “award winning…”
Spot good photo op• Photos tell stories
• People doing things together
• Train yourself to notice
Volunteer for a cause you love
• Sit on a board
• Get employees involved
• Creates teamwork too!
• Be authentic, not just attention-getting
• Blog about it
• Post to social media
Write articles and re-purpose them
• Huge value over time
• Write from your expertise
• Create a blog
• Post to social media
• Post to your website
• Turn your article/blog into presentation
• Write a column as a guest expert
Launch a poll or quiz that interests media
• People love polls
• Gives the media statistics
• What percentage of people…
…want __________? …believe ________? …do ____________?
• Write an article or blog about results
• Post to social media
Localize a national story• What’s the local
story?
• Reporters need a local voice on national issues like…
• Economy, employment, health, housing, fashion, families, trends, technology