Customer Retention Strategy

10 Captivating Exit Popups with Discount

Hooks

Popups are a controversial topic that give some people the chills, while others the thrills.

In this presentation, we will view exit popups as a customer retention method. They can help you keep incoming traffic in your store and generate

more leads.

Speaking of traffic, a lot of E-Commerce stores struggle with getting newcomers to visit their site.

To increase your traffic, you need to invest in acquisition strategies such as SEO and

marketing.

And even if your traffic metrics seem fine, we see insufficient conversion rates for E-Commerce

sites. Currently, the average conversion rates range from 2.32% (according to SmartInsights) to 8%

(according to RipenEcommerce).

This is a fine example of an exit popup. Exit popups are usually, well popups, in the form of a banner or an image. They appear when a user attempts to exit the website. The popup activates when the

cursor leaves the web border at the top of the browser.

The magic of exit popups is that you have waited until the last possible moment for a customer to make a purchase. The only thing

left to do when someone is leaving is offer them a discount or something for free.

After all, it’s better to make a sale at a discounted price than not selling anything. This is another way for remarketing your store to

customers before they leave.

Retention is Cheaper and More Profitable than Acquisition

Getting new customers to your site is key, but it costs a lot. Methods that keep those visitors longer can convert them at a

lesser cost.

70% of the companies that focus on customer retention say it’s less expensive than acquisition strategies. These strategies require long-term commitments for SEO, web design and marketing.

While they are good for attracting customers, they lack the same effect for building lasting relationships. And this is the point where

customer retention tactics excel.

The Essence of a Retention Strategy

Customer retention means not letting your existing customers go away or turn to a competitor.

Turning random visitors into long term customers that prefer your store over others. Building relationships with customers and making

them last.

These are the basic goals of a customer retention strategy. They are achieved using tactics, such as excelling at customer service,

offering benefits to existing customers, and many others.

“Customer satisfaction is everything”Bill Price, Amazon VP of Global Customer Service

The retention tactics can be a part of the user experience in your website or the way you treat customers. Here are just a few basic examples of tactics that can be used to strengthen your customer

retention strategy:

1. Outstanding support and customer service:

Always respond as fast as possible to any issues your customers might be having with your product, service or website.

2. Minimizing customer effort:

Simplify the shopping and checkout process, give clear information on all key details such as shipping, payment and returns.

3. Being easy to reach:

If users want to contact you, their experience is already flawed, so be ready to shine with your response time and channels of

communication.

Customer Retention Popup Examples

We will take a look at several examples of properly designed exit popups.

They use different hooks to prevent users from leaving and converting them into paying customers.

You will learn what makes these popups work and how you can implement them into your E-Commerce site.

GrubHub.comThe main sign “Get $7 Off” is big enough to notice instantly. The bowl of soup at the left is

the visual element helping visitors understand the food-

related proposition.

The call-to-action at the bottom highlights the

discount users will get upon clicking. The “Thanks, but no thanks” button below lets you leave if you are not interested

in the offer after all.

Bazaar.com The message of the popup states “10 Bags Every Woman Should

Own.” This is the element that sparks curiosity and desire. There are two bags

presented visually on the left and right,

possibly part of the must-own collection.

The CTA saying “Access the 10 Must Have Bags”

suggests visitors are going to access

something special when they enter their email in

the field.

FiveFourClub.com

The immediate attention-grabber here is the full image background with an elegantly

dressed person. The value proposition lies within the question “Want to dress better for even less?”

The actual discount is below the headline, followed up with an invitation to leave an email

and learn more about the offer.

HungryHouse.co.uk

Who can resist an image of a pizza, right? The special offer in

the popup starts with a question.

Questions are an attention-grabbing conversation

invitation. The large, green “Feed Me” CTA cleverly stands

out with both its color and humorous message.

Tobi.com

The large image covering half of the popup and the high discount percentage are the two elements that

aim to stop users from leaving.

“50% off your first order” is both hard to miss and hard

to resist for any digital shopper. And all you have to do is enter your email.

TopMan.comWhile there is no immediate

discount in this popup, it contains a helpful suggestion for users to sign in and save their shopping

bag for later.

A lot of customers put products in their shopping carts for reference,

or make their picks for the moment they are ready to buy. An

interesting offer is the “Free delivery and returns” policy that TopMan outline. Another smart

element designed to address the most common cart abandonment

causes.

DiamondCandles.comA classic discount exit popup.

The message puts emphasis on 10% OFF ... “We’re giving you

10% off your order." It’s a personal message, instead of

generic text meant for the masses.

There are two visual elements picturing some of the products and a concise CTA for users to

get “their” 10% off.

QuickSprout.com

While not an E-Commerce popup, this is a good example of how you can turn a leaving user into a customer.

The big “WAIT!” text is hard to miss, but the

most interesting part is the confident message. 83% off the price is too

good to miss.

USADiscountWarehouse.comThis is a good example of an

exit popup with a limited time offer. 15% off plus free shipping is not a bad

proposition, given the fact that all you need to do is

enter a code.

The sense of urgency created by “Use this code within 15 min” makes the popup even more powerful by setting a deadline, which raises the

conversion probability.

How to Implement Exit Popups in OpenCart

There is a way to start designing exit popups with discount hooks in your OpenCart store. The extension you can use is called

DiscountOnLeave.

The extension allows you to create and test multiple popups. The control panel lets you define details such as:

●The exact position of the popup

●The pages on which the popup will show

●How often the popup should appear

The Most Important Takeaway

As we always say - start testing and try out different versions. Don’t stop experimenting and optimizing your E-Commerce website. The

examples in the article showed you that exit popups can be diverse in many ways, and DiscountsOnLeave is the way to start implementing

them successfully in your OpenCart store.