10 collection coleticcnc - university of sydneyjenjen/polaroid/polaroid.pdf · polaroid eyewear...
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Polaroid EyewearPolaroid is distributed by Sunshades Eyewear Pty. Ltd. Address: PO Box 7217 Alexandria NSW Australia 2015 Phone: 61 2 8303 7300Fax: 61 2 8303 7399Email: [email protected]
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polaroidpremium 12
polaroidrx 18
produCTFeaTureS 03
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a Proud hEriTagE
polaroideyewearisthepioneerandexpertinpolarizedlenstechnologyandithasbeenourmissionsincetheinventionofthepolarizedlenstechnologytoalwaysdevelopthemostadvancedqualitylensesandeyewearproductsatanaffordableprice.
dr.edwinlandbeganexperimentingwithlightatanearlyage.Bornin1909inConnecticut,uSa,hisinvestigationswithkaleidoscopesandattemptstofilterlightledhimtoinventtheworld'sfirstman-madepolarizerforcommercialusein1929.Thefirstpairofpolaroidsunglasseswassoldin1935andedwinlandestablishedpolaroidcorporationin1937.
Sincethenpolaroideyewearhasmanufactured,designedanddistributedhighqualitypolarizedlensesandfashionablepolarizedsunglassesaroundtheglobeandcontinuestoworkattheforefrontoftheindustrytocreateadvancedlensesandeyewearproducts.
From Left:polaroidadvertisingCampaigns1950,1956,1960and1977./Right:dr.edwinlanddemonstratespolarization.
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whaT iS PolarizEd lEnS TEChnology?
Non-polarized sunglasses only reduce the amount of visible lightenteringtheeye,darkeningtheview.polaroid®polarizedsunglassesblockglareandallowingforperfectvision.
Visiblelightwavesfromthesuntravelinalldirections.Whensunlightreflectsoffahorizontalsurface,likearoadorwater,itoftenbecomesconcentratedhorizontally.Thisisknownasglare.Verticallightisusefultothehumaneye.itenablesustoseecoloursandcontrasts,whileconcentratedhorizontallightsimplycreatesopticalnoiseorglare,restrictingvisibilitymakingitdifficultanduncomfortabletosee.
Non-polarizedlens
Non-polarizedsunglassesonlyreducetheamountof visible light entering the eye, darkening theview.Theydon’tblockglare.
polaroid®polarizedlens
polaroid® polarized sunglasses block glare andallow only useful vertical light to enter the eye;enablingthewearertoseemoreclearly.
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polaroid®polarizedlensNon-polarizedlens
polaroid®polarizedultraSight™lens
ConSumEr bEnEFiTS
polaroid®polarizedultraSight™lensesgiveconsumersthebenefitsofsuperiortechnicalperformance.
onlypolaroid®polarizedsunglassesdeliverthefullbenefitsofultraSight™lenses.
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STEP 1: lensisplacedbetweenthehighly
polishedconcaveandconvexmoulds.
STEP 2: applyingheatandpressureprecisely
curvesthelensforopticalclarity.
STEP 3: Thelenscurveissetduringthecooling
cycleandthenunloadedforuse.
Polarizing EFFiCiEnCy
Notallpolarizedtechnologyisequal.
Havingapolarizingfilterisnoguaranteeofaneffectiveglare-blockinglens.itdependsonthequalityofthefilterandhowthelenshasbeenproduced.ourprocesshasbeenmeticulouslydevelopedanddesignedtocontrolthetemperaturesusedtoformtheseparateelementsofthelenstogether.Thepolarizingfilterisatthecentreofthelens–whereit’sfullyprotectedfromtheheat.Theresultisalensthatpreservestheintegrityofthepolarizingfilterandgiveswearerscompleteprotectionfromglare.
ultraSight™lensesaremadeofninefunctionalelements.Thecoreelementofthelensconstructionisthepolarizing light filter. uV light absorbers are bonded to both sides of the filter. These block allharmfuluVa,uVB,anduVC light rays.Shock-absorbing layersare then fused tobothsidesof theuVabsorbers,makingthelenslight,flexibleandimpactresistant.ascratch-resistantlayeronboththeoutersurfacescompletesthelensstructure.
1xpolarizingcore–Thebesttechnologyforeliminatingglare
4xuVfiltersFortotaluVprotection
2xScratchresistantlayersoptimaldurability
2xShockabsorbersTwicetheimpactresistance
ThE 9 FunCTional ElEmEnTS oF EvEry ulTraSighT™ lEnS
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nEw Polaroid®ulTraSighT™ lEnS
Thepolaroid®ultraSight™polarizedlensisexclusivelyusedinpolaroid®
polarizedsunglasses.Thisnewlenscombinesbreakthroughdevelopmentsin eco-materials with Thermofusion™ Technology. The result is ourbest-everlens.
ultraSight™lensesareproducedfromtechnicallyadvancedeco-polymersthatareformedandqualitycheckedatoureuropeanresearchandproductionfacilityinScotland,uK.lockedintothecoreoftheultraSight™lens,isapolarizinglightfilterthatensuresfreedomfromglareandshatter-resistantandscratchproofprotectionensuresstrengthandshock-absorbencyforlife-longperformance.Toblock100%ofharmfuluVraysuptothehighest400nmlevel,there’sanefficientuVabsorberexceedingtheprotectionavailableinmostothersunglasslensesprotectingwearersuptothehighestuVexposurelevel.ultraSight™exceedsallinternationalrequirementsforuVprotection.
exclusivetopolaroideyewear,theultraSight™lensisourhighest-performinglensever.
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Polaroid® PolarizEd SunglaSSESasthedemandforpolarizedsunglassesgrows,sowillretailopportunities.Consumerswantthebenefitsofpolarizedlensesandcantrustpolaroid®lenstechnologytodeliverthosebenefits.
glarE-FrEE:ultraSight™lensesblockoutvirtually100%ofglare.Nosquinting,nostraining.Justperfectvision.
naTural ColourS:Seecoloursaccuratelywithgreaterclarity.
SuPErior oPTiCS:distortion-freeopticallysuperiorvision.
ProTECTion:100%uV400protection–protectingyoureyes from the sun’s harmful uVa, uVBanduVCrays.
rEduCEd EyE FaTiguE:end eye fatigue by allowing only usefullighttoentertheeye.
ClEar ConTraST:enjoy greater visual definition throughenhancedcontrasts.
ShoCk-abSorbing:polaroid lenses are tested to withstandimpactandprotecttheeye.makingthemgreat for sports and everyday living. aswell as safer, lighter and less expensivethanglasslenses.
durabiliTy:unique scratch-resistance means lensescantakeeverydayknocksandstilllookasgoodasnew.polaroidultraSight™lensesaremoredurable thanother traditionally-madelenses.
valuE:Superbperformance lensesanddesignerinspired sunglasses offering great valueformoney.
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0.8mmpolaroidultraSight™polarizedlenses
injectionmouldedframe
1.6mmpolaroidultraSight™polarizedlenses
monelmetalFront
Handmadeacetatetemple
Polaroid® FramE maTErialS
Polaroid PrEmium
PolyCarbonaTE:impactresistant,durableandlightweightplasticmaterialwithultra-smoothpolishedfinish.usedonselectedpolaroidpremiumplasticframestyles
niCkEl SilvEr: extremelydurableandflexiblemetalmaterialwithhypoallergenicfinish. usedonallpolaroidpremiummetalframestyles.
Polaroid rx
hand madE: Thethreemainsunglassparts(frontand2temples)aremadeseparatelyandthenassembledaftereachparthasbeencompleted.Tocreateafinishedpairofframesover100pairsofhandswillhaveworkedoneachindividualsunglass.
aCETaTE: derivedfromnaturalcottonandwoodfibers.Characteristicsinclude;translucency,shine,subtletyandrichcolours.
monEl: rustproofmetalalloy,highlyresistanttocorrosionandacids.usedonallpolaroidrxmetalframestyles.
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liT 18 PiECE Floor TowEr.lockabledisplayandstorage.stockcode:95009pol18
liT 36 PiECE Floor TowEr.lockablestorage.stockcode:95009pol36
Polaroid® SunglaSS diSPlaySpolaroidcanprovideyourstorewith18or36piecefloorstandstoensureyourcustomersareprovidedwithapremiumbrandexperience.
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Our Polaroid Premium
Collection comprises of
sunglasses to suit your style:
From contemporary and
fashion to elegant classics,
the Polaroid Collection unites
functionality and design.
Sunglass model:
KILBY 1003801
armSTrong 1003806 8828a
BLACK / GUNMETAL AU$79.95PoLArizEd GrEEN NZ$89.95
dEan 10223035 4702n
GUNMETAL AU$89.95PoLArizEd SMoKE NZ$99.95
CarnoT 1003812 P8034a
BLACK AU$79.95PoLArizEd SMoKE NZ$89.95
SChiCk 1003805 P8008a
BLACK / GUNMETAL AU$79.95PoLArizEd SMoKE NZ$89.95
rilEy 10218019 7861d
BLACK AU$79.95PoLArizEd BLUE NZ$89.95
wEST 10234018 P8928a
BLACK AU$79.95PoLArizEd SMoKE NZ$89.95
ColT 1003804 P4004a
BLACK AU$89.95PoLArizEd SMoKE NZ$99.95
rumFord 1003813 P4911a
GUNMETAL AU$89.95PoLArizEd GrEY NZ$99.95
rumFord 1003814 P4911b
BLACK AU$89.95PoLArizEd GrEEN NZ$99.95
walkEr 10204032 P4918b
GUNMETAL AU$89.95PoLArizEd GrEEN NZ$99.95
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boonE 10214074 mm39120Fl
BLUE AU$79.95PoLArizEd SMoKE NZ$89.95
STark 1003823 P4020b
BLACK AU$79.95PoLArizEd SMoKE NZ$89.95
raman 1003807 P4014b
GUNMETAL / BLACK AU$89.95PoLArizEd SMoKE NZ$99.95
bunSEn 1003803 P4000a
GUNMETAL AU$89.95PoLArizEd SMoKE NZ$99.95
andErSon 10224086 4816d
ANTiQUE BrowN / MATT BLACK AU$79.95PoLArizEd BrowN NZ$89.95
andErSon 10224017 4816F
BLACK / MATT BLACK AU$79.95PoLArizEd SMoKE NZ$89.95
bEnz 10209048 P4906b
GUNMETAL AU$79.95PoLArizEd SMoKE NZ$89.95
zuSE 10210019 P4907a
MATT BLACK AU$79.95PoLArizEd GrEEN NZ$89.95
koCh 1003815 P4016b
BLACK AU$79.95PoLArizEd GrEEN NZ$89.95
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zara 10231083 P8913b
BrowN / GoLd AU$89.95PoLArizEd BrowN NZ$99.95
braillE 1003824 P4023b
GoLd / TorT AU$89.95PoLArizEd BrowN NZ$99.95
randi 10206060 j4900b
LiGhT GoLd / BrowN AU$89.95PoLArizEd BrowN NZ$99.95
bowiE 1003800 F4004b
GoLd / TorT AU$89.95PoLArizEd BrowN NZ$99.95
PaigE 10201010 lP49783rl
ShiNY CrYSTAL PLUM AU$79.95PoLArizEd SMoKE NZ$89.95
kay 10216017 8854E
BLACK / GUNMETAL AU$79.95PoLArizEd SMoKE NZ$89.95
kay 10216186 8854d
dArK BrowN / GoLd AU$79.95PoLArizEd BrowN NZ$89.95
PaSCal 10230022 P8912b
dArK TorT / GoLd AU$89.95PoLArizEd BrowN NZ$99.95
gabE 10221013 P8936a
BLACK / PUrPLE GrEY AU$89.95PoLArizEd SMoKE NZ$99.95
vallino 10226099 lP49825bl
BLACK AU$89.95PoLArizEd SMoKE NZ$99.95
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wEllingTon 1003818 P4039a
BLACK / SiLVEr AU$79.95PoLArizEd SMoKE NZ$89.95
morSE 1003802 P8934b
METALLiC BrowN / GoLd AU$79.95PoLArizEd BrowN NZ$89.95
kilby 1003801 F8002a
BLACK / SiLVEr AU$89.95PoLArizEd SMoKE NZ$99.95
FErriS 1003809 P4041b
BLACK / GUNMETAL AU$89.95PoLArizEd SMoKE NZ$99.95
FErriS 1003808 P4041a
BrowN / BroNzE AU$89.95PoLArizEd BrowN NZ$99.95
kamEn 1003810 P8937b
BrowN / GoLd AU$79.95PoLArizEd BrowN NZ$89.95
dEwar 1003811 8839a
BLACK / SiLVEr AU$79.95PoLArizEd GrEY NZ$89.95
PETri 1003816 P4040a
BLACK / GoLd AU$79.95PoLArizEd GrEY NZ$89.95
PETri 1003817 P4040b
BrowN / GoLd AU$79.95PoLArizEd BrowN NZ$89.95
wEllingTon 1003819 P4039b
TorT AU$79.95PoLArizEd CoPPEr NZ$89.95
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ShEEhan 10232025 P8914b
dArK TorT / GoLd AU$89.95PoLArizEd BrowN NZ$99.95
SanTorio 10236100 P8935a
METALLiC GrEY AU$79.95PoLArizEd SMoKE NZ$89.95
babbagE 10259080 8836
BrowN AU$79.95PoLArizEd BrowN NZ$89.95
whiTnEy 10213052 lP49814dT
dArK TorT AU$79.95PoLArizEd BrowN NZ$89.95
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The Polaroid Rx sunglass
collection benefits from
high-quality materials.
All frames have been
designed so that
prescription sunglass
lenses – Polaroid polarized
or otherwise – can easily
be fitted, for perfect looks.
Sunglass model:
SAGAN 1004208
EdiSon 1004211
GUNMETAL AU$149.00PoLArizEd GrEEN 60-15 135 NZ$169.00
Sagan 1004207
BLACK AU$149.00PoLArizEd SMoKE 59-17 135 NZ$169.00
Sagan 1004208
GUNMETAL / TorT AU$149.00PoLArizEd GrEEN 59-17 135 NZ$169.00
CoPErniCuS 1004218
GUNMETAL / TorT AU$149.00PoLArizEd GrEEN 57-17 135 NZ$169.00
CoPErniCuS 1004219
BLACK AU$149.00PoLArizEd SMoKE 57-17 135 NZ$169.00
TESla 1004210
GUNMETAL / TorT AU$149.00PoLArizEd BrowN 56-16 140 NZ$169.00
TESla 1004209
BLACK AU$149.00PoLArizEd GrEEN 56-16 140 NZ$169.00
darwin 1004216
GUNMETAL AU$149.00PoLArizEd GrEEN 59-16 135 NZ$169.00
darwin 1004217
MATT BLACK AU$149.00PoLArizEd SMoKE 59-16 135 NZ$169.00
rx 007 10244031
ShiNY GUNMETAL / TorT AU$149.00PoLArizEd SMoKE 61-13 130 NZ$169.00
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kEPlEr 1004221
BLACK AU$149.00PoLArizEd SMoKE 58-18 135 NZ$169.00
goodall 1004223
dEEP GrAPE AU$149.00PoLArizEd SMoKE 55-17 130 NZ$169.00
goodall 1004222
TorT AU$149.00PoLArizEd BrowN 55-17 130 NZ$169.00
FoSSEy 1004224
TorT AU$149.00PoLArizEd BrowN 53-15 130 NZ$169.00
FoSSEy 1004225
dEEP GrAPE AU$149.00PoLArizEd SMoKE 53-15 130 NZ$169.00
rx 003 10240011
BLACK / GrEY wood AU$149.00PoLArizEd SMoKE 59-14 130 NZ$169.00
rx 008 10245011
MATT BLACK / BLACK wood AU$149.00PoLArizEd SMoKE 55-18 135 NZ$169.00
rx 022 1004203
MATT BLACK METAL / BLACK AU$149.00PoLArizEd SMoKE 56-15 140 NZ$169.00
kEPlEr 1004220
TorT AU$149.00PoLArizEd GrEEN 58-18 135 NZ$169.00
rx 002 1004204
MATT GUNMETAL / dArK TorT AU$149.00PoLArizEd GrEEN 56-15 140 NZ$169.00
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rx 018 10255021
TorT AU$149.00PoLArizEd SMoKE 50-17 145 NZ$169.00
rx 023 1004206
dArK TorT AU$149.00PoLArizEd GrEEN 54-18 135 NZ$169.00
rx 023 1004205
BLACK AU$149.00PoLArizEd SMoKE 54-18 135 NZ$169.00
rx 009 10246011
MATT BLACK / wood AU$149.00PoLArizEd SMoKE 59-16 130 NZ$169.00
rx 009 1004200
MATT GUNMETAL / dArK TorT AU$149.00PoLArizEd GrEEN 59-16 130 NZ$169.00
rx 010 10247031
ShiNY GUNMETAL / TorT AU$149.00PoLArizEd SMoKE 58-15 130 NZ$169.00
rx 011 10248031
ShiNY GUNMETAL / wood AU$149.00PoLArizEd SMoKE 58-20 135 NZ$169.00
rx 020 10262080
MATT BrowN GUNMETAL AU$149.00PoLArizEd BrowN 58-14 135 NZ$169.00
rx 020 10262031
ShiNY GUNMETAL AU$149.00PoLArizEd SMoKE 58-14 135 NZ$169.00
rx 017 10254031
LiGhT MATT GUNMETAL / STriPE AU$149.00PoLArizEd SMoKE 59-15 135 NZ$169.00
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rx 005 10242011
BLACK / BLACK wood AU$149.00PoLArizEd SMoKE 57-15 130 NZ$169.00
rx 005 10242020
TorT AU$149.00PoLArizEd BrowN 57-15 130 NZ$169.00
rx 015 10252020
TorT AU$149.00PoLArizEd BrowN 58-18 125 NZ$169.00
rx 015 10252291
dEEP GrAPE AU$149.00PoLArizEd SMoKE 58-18 125 NZ$169.00
CrawFord 1004212
BLACK AU$149.00PoLArizEd SMoKE 55-15 130 NZ$169.00
CrawFord 1004213
TorT AU$149.00PoLArizEd BrowN 55-15 130 NZ$169.00
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POLAROID EYEWEAR COLLECTION 2010All prices listed are recommended retail prices only and may be subject to change without notice. Polaroid is distributed by Sunshades Eyewear Pty. Ltd. Address: PO Box 7217 Alexandria NSW Australia 2015 Phone: 61 2 8303 7300Fax: 61 2 8303 7399Email: [email protected] All Polaroid sunglasses are supplied with a one year manufacturer’s warranty.