10 building blocks to world class crm
TRANSCRIPT
Evaluate
“You have brains in your head.You have feet in your shoes.
You can steer yourself in anydirection you choose”
Dr Seuss
TAC
Strategy
Group Head of
CRM
Group CRM
Director
DACH
CRM Manager
BENELUX
CRM Manager
FRITES
CRM Manager
UK & IRELAND
CRM Manager
UK & IRELAND
CRM Executive
TAC
Strategy
Campaign
Manager
Head of CRM
CRM Analyst HTML CoderProgram
ManagerCRM Executive
CRM Intern
Technical CRM
Manager
Data
“However you gather, manageand use information willdetermine whether you
win or lose”
Bill Gates
Content
“Content builds relationships.Relationships are built on trust.
Trust drives revenue”
Andrew Davis
TAC
Automate
“If you want something tohappen, ask. If you want it
to happen often, automate it”
Ivan Cherevko
In conclusion
PLAN
DOREVIEW
KPI’s
Measurement
Segment
Evaluate
Strategy
Data
Content
Automate
Recommend
Omni-channel
In conclusion
1. kpi’s2. measure3. segment4. evaluate5. strategy6. data7. content 8. automate9. recommend10.omni-channel