10 Awesome Twitter Examples with Critiques and Best Practices

10 Strategies to Maximize Twitter for Business

Use Humor

Make it Shareable

Ride the Trends

Go Exclusive

Do a Q&A

Run a Customer Service

Make Teaser Videos

Make A-Day-in-the-Life Videos

Run a Contest off Twitter

Run a contest on Twitter

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Use Humor1

Use Humor to Entertain your Followers

Find some humorous puns, jokes, or quotes related to your business and tweet them.

Post a picture of a baby or pet with something related to your business and ask your followers to caption it.

Remember your marketing personality. Do you use geo-targeted language or sector-based jargon?

A Humorous Tweet by Doritos

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Make it Shareable2

Make your Posts Shareable to Extend your Reach

Are there common-sense facts related to your business? Combine them with a great photo for some quick and easy retweets and favorites.

Inspire your followers with a re-tweetable quote or statistic. Try to keep them business-related, but it’s okay if they’re not.

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A shareable post by LG

Ride the Trends3

Ride what’s Trending

Find out what’s trending and work with it:

‘#TGIF, we’ve been working like a dog!’; with a photo of a sleeping puppy.

‘Did you see Peyton Manning’s twisted ankle in #SuperbowlXVIII? Should’ve been wearing our #AcmeOrthotics’; with a link to the product.

A Trendy Post by Coca-Cola

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Go Exclusive4

Social Media for NPOs: Twitter

Offer exclusive behind-the-scene peeks into your business’ events, conferences, board meetings, etc.

Hype your events or upcoming product launches with an exclusive look at ‘the making of’.

Make a video of your boss brainstorming, developers coding, the marketing team typing and the sales team on the phone.

An Exclusive Tweet by Hoot Suite

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Do a Q&A55

Do a Q&A

Bring in an expert on your business: ask them about best practices, changes they’ve seen in the business, where they think it’s going in the future, etc.

Ask your company’s CEO about about their hiring process, what kind of applicant do they like? Interview tips? How did they get where they are?

Talk to the heads of your business’ departments and release a weekly Q&A on their insights into PR, Marketing, Sales, Admin, IT, etc.

Q&A Hype by The Guardian Newspaper

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Run a Customer Service6

Run a Customer Service

Test out a weekly Twitter customer service session:

Hype it a week or so in advance on all your social media platforms

Determine what level of engagement is worth implementing the practice

Measure the response on the day

If it’s successful, make it a more permanent part of your Twitter profileCustomer Service by KLM Airlines

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Make Teaser Videos7

Make a Teaser Video with Vine

Teaser Video Tweet by ModCloth

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Vine is optimized for sneak-peeks. Have a product coming out, an event you’re running, or a new dessert on your menu?:

Compose a six-second video clip of the box being delivered and unwrapped

A behind-the-scenes look before the event

A quick glimpse at how the dessert is put together

Make A-Day-in-the-Life Videos8

Make A-Day-in-the-Life Videos

Make ‘A Day in the Life at Smith Pharmaceuticals.’ Post it on Twitter and use it to bring in other employees.

‘A Day in the Life of a Sales Manager’?

Make your videos entertaining; If they’re popular, try hyping them on your social media platforms and making them a weekly or monthly thing.

Day-in-the-Life by the Indianapolis Colts

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Run a Contest off Twitter9

Run a Contest off Twitter

Run a Sweepstakes to increase your Following: Users submit their email address, click ‘Enter Contest’ and they’re entered into a random drawing for a prize.

Run a Photo Contest to increase engagement: Users upload a photo and have the community vote on their favorite to win. To maximize entries, choose a photo theme that is easy for most users to get a photo of.

Off Twitter Contest by ELLE Magazine

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Run a Contest on Twitter10

Run a Contest On Twitter

Run a recurring contest to keep your Followers engaged. If they miss the prize the first time, give them the opportunity to win again.

Don’t give up! If you’re confident in your contest, stick with it. You may have to run a recurring contest three or four times before you see solid results.

On Twitter Contest by Sephora

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