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Welcome to Welcome to

!

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AgendaAgenda

• Welcome & Introductions• Getting to Know You• Company Products &

Services, History, Mission & Philosophy

• Who’s Who• Required Paperwork• Video: An Introduction to

Our Restaurants• Corporate Perks• Facilities Presentation

• Safety• Corporate Policies• BREAK• Benefits Presentation• Video: Anti-Harassment• LUNCH• Company Policies• Staff Member Handbook• Tour• Wrap-Up

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Getting to Know YOU!Getting to Know YOU!

Focus On You Activity

NAME (What I Like to Be

Called)

Favorite Job Prior to

Cheesecake?

Favorite Pet Growing

Up?

What I Do Best

Two Successes

1 Professional/1 Personal

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Company Products & ServicesCompany Products & Services

• A unique, upscale, casual dining restaurant offering an eclectic menu, big portions and signature cheesecakes.

• We provide a high-energy atmosphere seven days a week, serving Appetizers, Lunch, Dinner, Late Night Dining, a Full Bar, Bar Menu, and Sunday Brunch. We also offer our entire menu for Take Out and Curb-Side pick-up.

"There Is Truly Something For Everyone!"

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Company HistoryCompany History• 1949: Evelyn Overton bakes a New York-style cheesecakes for the employer of

her husband, Oscar. The family opens a small-scale bakery operated in the

basement of their Detroit home where the business is operated for the next 20 years.

• 1971: The Overton’s relocate from Detroit to Los Angeles and open a 700-square-foot commercial bakery & in-line store in North Hollywood, CA.

• 1972: The Cheesecake Factory wholesale bakery opens with a small retail component.

• 1975: The bakery moves to a larger facility in Woodland Hills, CA. David Overton joins the business full-time.

• 1978: The 1st Cheesecake Factory restaurant opens in Beverly Hills, CA. • 1983: The Company opens its 2nd restaurant in Marina del Rey, CA.• 1992: The Cheesecake Factory Inc. makes its IPO, consolidating the wholesale

bakery and restaurant chain into one corporation with an opening share price of $20.

• 1995: The production facility relocates to its current headquarters in Calabasas, CA.

• 1998: The DisneyQuest recreation center in Orlando, FL debuts the Cheesecake Factory Express with a 2nd location opening in Chicago in 1999.

• 1999: The Grand Lux Cafe, opens at the Venetian Resort in Las Vegas, debuts as the company's 2nd brand, and becomes our only 24-hour & largest restaurant.

• 2001: The Company achieves the best performance of its history during fiscal 2001. The Cheesecake Factory Oscar and Evelyn Overton Charitable Foundation is formed.

• 2002: The Corporate Support Center relocates to its current headquarters in Calabasas

• 2007-8: Grand openings of GLC Palazzo (Las Vegas-Venetian) and Rock Sugar Pan Asian Kitchen (Century City)

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Company Mission & ValuesCompany Mission & ValuesMission:

To create an environment where absolute guest satisfaction is our highest priority.

Vision:Through a shared commitment to excellence, we are dedicated to the

uncompromising quality of our food, service, people, and profit, while taking exceptional care of our guests and staff. We will continuously strive to surpass our own accomplishments and

be recognized as a leader in our industry.

Values:

People – Our Greatest Resource

A Passion for Excellence

Service Mindedness

Dynamic Leadership High Performance

Integrity, Respect, Responsibility

Quality in EverythingWe Do

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Company Values Company Values cont’dcont’d

We’re Here to PLEASE!

Our attitude at the beginning of any interaction lays the foundation for a positive outcome. Initiate conversations that clearly communicate the willingness to support others: “We’re on the same side-I’m here to help.”

Active listening requires focus and an open mind. Show you care by shutting out distractions that compete for your attention. Gather information—what does this person really want or need?

Everyone wants to be understood. Imagine yourself in others’ situations and withhold judgment. Be willing to invest in the relationship—“I can understand how you must be feeling.”

Asking the right questions can be more important than knowing the answers. Dig deep for the root cause and figure out what really matters to people. Gather more information, seek to understand and work toward a complete picture.

Effective problem-solving builds relationships and loyalty. Think creatively to navigate the gray and find the best alternative. Own the solution! Take responsibility and follow through to exceed expectations.

How we end a conversation leaves a lasting impression. Show appreciation and offer ongoing support. Build confidence and trust by reassuring others, “We’re here to PLEASE.”

AAsk

EEmpathize

SSolve

EEncourage

LListen

PPositively Approach

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Who’s WhoWho’s Who

Founder, Chairman & CEO

David Overton

President/COORestaurant Ops

SVP NRO Devel.

Lisa McDowell

SVP Beverage & Bakery Ops

Russell Greene

SVP Purchasing

Ron McArthur

EVP Kitchen Ops, GLC

Mark Pratte

SVP Bakery Ops

Keith Carango

SVP Bus. Planning/Syts Devel

Bill Lyons

CIO Jim Rasmussen

SVP Business Devel/Marketing

Howard Gordon

SVP HR

Ed Eynon

GeneralCounsel/EVP

Debby Zurzolo

CFO/SVP Finance

Mike Dixon

President, The CCF Bakery, Inc Max Byfuglin

SVP Development

Brian MacKellar

The Cheesecake Factory and Grand Lux Cafe Corporate Support

Center and Bakery Production Facilities’

Senior Executive Staff

Russ Bendel

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Who’s Who Who’s Who cont’dcont’d

The Cheesecake Factory and Grand Lux Cafe Corporate Support Center Vice

Presidents

VP, E-Commerce/Direct Marketing

Geric Johnson

VP & Exec. Corp. ChefBob Okura

VP, DesignRick McCormack

VP, Facilities MngmntRichard Reinach

VP, Strategic PlanningMatthew Clark

VP, Finance/ControllerCheryl Slomann

VP, Performance Devel.Chuck Wensing

VP, Staff RelationsJennifer Bispo

VP, TalentDina Barmasse

VP, Investor RelationsJill Peters

VP, Kitchen OpsDonald Moore

VP, Kitchen Ops SupportKix Nystrom

VP, PurchasingStan Harvey

VP, Risk ServicesKurt Leisure

VP, Comp. & BenefitsDon Cervantes

VP, Restaurant Sys/Tech SvcsRob West

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• Getting You “In the System”– HR11-A– Form W4– Form DE-4– Form I-9 & Identification– Direct Deposit Form (w/voided check)

Required PaperworkRequired Paperwork

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Welcome VideoWelcome Video

• Getting to Know Our Restaurants– Originally produced for restaurant

staff

• Are you Hungry Yet?!!

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Corporate PerksCorporate Perks• Cake Discount Benefit

– Order cakes from the bakery any time– “Truck Sale” cakes – monthly sales

• Quality Dining Program• Corporate Referral Program• Food!

– Treats on Wednesdays– Bagels on Fridays– Fresh fruit, milk, juice, soda, lemonade,

hot cocoa (daily)

• CAKEStake Stock Option Program

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Corporate Perks Corporate Perks cont’dcont’d

• Rideshare Program – Incentives/Rewards

• Quarterly Staff Member Newsletter• Employee Assistance

Program (EAP)• Staff Appreciation Awards & Years of

Service Recognition Program• Staff-funded Hardship Emergency

Lifeline Program (HELP Fund)• FedEx Corporate Discount• Staples Corporate Discount

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Corporate Perks Corporate Perks cont’dcont’d

• Corporate discounts with:

• Numerous entertainment venues, attractions & retail vendors such as:

AGOURA HILLS/CALABASAS  

COMMUNITYC ENTER

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ServicesServices• Coffee Catering: The Conejo Grind

– Mon, Wed, Fri – 9:00 a.m.; Watch for email!• The WORK Number

– Employment Verification Dry Cleaning• Car Wash • Massages (Quarterly)

– $7.50/15 minutes• Flu Shots• HelpDesk

– IT needs• Office Services

– Security badges, Shipping (postage), conf. room reservations

• Production Facility Tours– Shawna Bossart, ext. 3249

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We Love to Have Fun!We Love to Have Fun!• Book & Gift Fair - March & November• Career Cake Walk

– a.k.a. “Take Your Children to Work Day” – April• President’s Circle week of activities• Summer Party

– This year at Calamigos Ranch, Aug 5th , “Pass the Torte”

• Halloween Dress-up/Pumpkin Decorating Contest• Holiday Luncheon• Birthday & Service Anniversary Celebrations• Quarterly Corporate Communication Meetings

– “State of the Cake”• Thanksgiving “Feed the Homeless”

– Salvation Army

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Facility Presentation Facility Presentation (Michelle Sterling)(Michelle Sterling)

• Security System Procedures– Badges– Facility procedures– Security guards– Please sign . . .

• Food & Beverages– Cover & clean– Kitchenettes

• Shipping– FedEx, mail

• Staples – ordering• Office supplies• Company “store”• Parking• Rideshare Program

– What is ridesharing?– Incentives

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CommunicationsCommunications• Company Intranet Site (portal)

– Directory • News of the Day

– Daily corporate-wide email• Bulletin Board

– Located in the corporate mail room & production facility admin kitchenette

• Phones– Contact/phone lists– Use– Etiquette

• Faxes, E-Fax• Restaurant-Speak

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SafetySafety

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Corporate PoliciesCorporate Policies

Man - Calabasas is strict! Business Casual(jeans on Fridays!!)

Ask your supervisor - Got an IPod?

Aren’t those photos of ourrestaurants lovely?

A little oxygen never hurt anyone

People are trying to sleepwork around here!

Cars(Stickers & speeding)

Business Cards(People need to know who ya are)

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Corporate Policies Corporate Policies cont’dcont’d

• Attendance Policy– Absences & Tardiness

• Sick Leave• Bereavement• Time of to Vote• Pay Schedule/Earnings Statements

– Different schedule for corporate center & production facility

• Holiday Pay• Vacation Benefit

– Exempt and hourly

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Let’s Take a Break!Let’s Take a Break!

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Anti-Harassment VideoAnti-Harassment Video

The Cheesecake Factory is committed to providing a work environment

that is free from all types of harassment and discrimination.

Please review and sign The Cheesecake Factory Staff Member Anti-Harassment & Non-Discrimination

Policy Statement

*If you have any concerns or issuesyou’ d like to report, please contact:

1.1. Your supervisor2.2. A member of the Staff Relations Dept.

3.3. Our toll free Careline

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Lunch!!!Lunch!!!

atat

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Company PoliciesCompany Policies

• CA Break & Meal Policy – (hourly)

• Staff Member MPN Information• Anti-Drug & Alcohol Abuse Policy

– Statement Against Drug & Alcohol Abuse

• Alcohol Agreement• Arbitration Agreement• ECS Policy

– Use of Company EElectronic CCommunication SSystems

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Company Policies Company Policies cont’dcont’d

• Code of Ethics & Business Conduct• Confidentiality Agreement• CA Retail Food Code

– The “Big 7” Illness Chart• Personal Relationships Between

Managers & Staff– Managers & above

• Special Trading Policy & Procedure– Directors & above

• Where to find the “P&P” Manual– Screen shot of the portal– Google CakeSearch feature

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Staff Member HandbookStaff Member Handbook

• Our apologies!– We’re sharing with the restaurants . . .

the corporate version will be done soon!

• At Will Employment• Communication with the Audit Committee• Equal Opportunity Employer• Open Door Policy• The “Forbidden”• ERISA Statement

Sec- - - -y Awareness “101”Be a “Human Firewall”Be a “Human Firewall”

UU RR ITIT

It Could happen to you!

Click me!

But I Didn’t Mean To…..

Houston, We have a problem

coming from The Cheesecake Factory

This Could Happen To Anyone!

Are You A “Human Firewall”?

The Key to “Sec-U-R-IT-y” is in the Word!

“U-R-IT!”

Be a “Human Firewall “

Sec-U-R-IT-y Awareness “101”

ObjectivesEducate The Cheesecake

Factory Staff on the following:

What is Security Awareness? Real World Information

Security Threats. Security issues you may face.

What The Cheesecake Factory is doing to protect you.

Your Responsibilities. What you should do to

become a “Human Firewall”SEC_RITY is not complete with U!

Privacy Concerns

Confidential/Sensitive Data Stored on

Systems

Names, Addresses, Date of Birth

Social Security Numbers

Health Insurance Information

Credit Card Information Banking Information

Regulatory/Compliance Issues

Governmental and Association Controls Required

Fines, Civil or Criminal Liability, even Jail Time.

1987 Computer Security Act covering U.S. federal employees

Health Insurance Portability and Accountability Act (HIPAA)

CA SB 1386 VISA/MasterCard PCI DSS Sarbanes Oxley Act

What is expected of YOU?RESPONSIBILITY

As a staff member of The Cheesecake Factory, it is

your responsibility to help in the protection and proper use of our information and

technology assets in accordance with the

companies policy on the use of Electronic Communication

Systems.

WE ARE COUNTING ON YOU TO BE A

“HUMAN FIREWALL”

Global Security Issues

Did you know: An estimated 600,000,000

computers are controlled by hackers worldwide and that 250,000 computers are taken over every day?

Or that a group of just 3 Dutch hackers controlled 1.5 million “Zombie” computers?

Or that Internet extortionists send out viruses that lock peoples’ hard drives and demand payment?

Identity Theft

Did you know? An estimated 100,000

people are affected by identity theft every year in the United Kingdom?

And an estimated 8.9 million Americans were the victims of identity theft in 2006, with a typical out of pocket cost of $422?

Data Security – Hacker Breach Cost of data breach at TJ Maxx soars to $256m

TJX Cos. said its costs from the largest computer data breach in corporate history, in which thieves stole more than 45 million customer credit and debit card numbers, have ballooned to $256 million.

Several analysts have estimated TJX's costs could run as high as $1 billion, including legal settlements and lost sales as a result of the negative publicity.

Protect Confidential/Sensitive Information

What Protections are in Place?

Internet Firewall E-Mail Firewall/SPAM

Filter Anti-Virus/Anti-Spyware Personal Firewalls Patch Management Security Monitoring Website Filtering Vulnerability Scanning Information Security

Team Password Protection

Leading Threats to PC Security

Viruses/WormsSoftware programs designed to invade your computer, and copy, damage or delete your data

Trojan HorsesViruses that pretend to be programs that help you while destroying your data and damaging your computer

SpywareSoftware that secretly watches and records your online activities or send you endless pop-up ads

Anti-Virus Tray Icons

Passwords: Selection & Protection

Use Strong Passwords Never Give Them Out Never Let Others Use

Your Login ID Do Not Write It Down or

Store It in a Document If You Think Someone

Knows It, Change It.

Guidelines For “Strong Passwords”

A Minimum of 8 Characters A Mixture of Uppercase and Lowercase Letters At Least One Number or Special Character (&%

$#@!~) A Word NOT in the Dictionary Randomly Generated Do not Increment (1,2,3) Do not use Kids, Pets, or Family Names

Examples of “Strong Passwords”

Cu@th$b3ach!“See You At The Beach!”

Cnw84FriDAY!“Can’t Wait For Friday!”

J&Jwuthtfap0w“Jack & Jill went up the hill to fetch a pail

of water”

Social Engineering – The Art of Deception

Is A Form Of Hacking Tactic To Gain Information Non-Technical Approach Exploits Peoples Tendency To Trust Be Aware Of Your Surroundings Don’t Give Out User Name/Password Don’t Give Out Company Information Trust your Instincts, Don’t be Rushed or Bullied If uncomfortable, END the contact & REPORT it

immediately

Social Engineering – Who to Trust?

Real Tactic Used – The Hack BeginsHacker: Calls reception and asks to talk to the guy in

I.T. support….Forgot his name…Receptionist: Oh, you must mean Bill Thompson.Hacker: Ah, that’s It. He hangs up.

Hacker: Calls back reception and asks for the number in our other office.

Receptionist: Do you mean, Irvine Development, Rocky Mount, or The Calabasas Bakery.

Hacker: Irvine Development.

Social Engineering – The Mark

Hacker: Calls Irvine Development. Finds the Office Manager. Says he is Bill Thompson from I.T. Says we are upgrading the mail server this weekend. We want to ensure your e-mail is available Monday morning. We just need your username and password to test.

Office Manager: Thank you so much. No problem, my username is “imasucker” and my password is “ibgullable”.

E-Mail Security “Best Practices”

#1 - Prevent Virus Outbreaks & SPAM Only open e-mail from trusted sources Only open attachments you’re expecting Be cautious where you post your e-mail address Never forward chain messages, jokes, etc. Never Click Links in Messages Unless You Are

Expecting It. (E-Cards) Only subscribe to what you really need Delete SPAM, Do Not Open It. If you open SPAM, don’t click links to unsubscribe Do NOT release messages in Quarantine sent to

multiple recipients

SPAM – Not the Canned Meat

Up to 20,000 Messages Per Day

91.4% SPAM 8.6% Legitimate .2% False Positive .1% Slips Through

E-Mail Security “Best Practices”

#2 – Avoid “Phishing” Attacks Phishing is an attempt to steal information Masquerade as a legitimate site Usually pretend to be Banks, eBay, or PayPal If you suspect Phishing, contact the company

directly.

E-Mail Security – Confidential/Sensitive Information

Never E-Mail Confidential or Sensitive Information – Unless Encrypted (PGP)

Confidential/Sensitive Information Includes Social Security Numbers Bank Account Information Health Insurance Information Credit Card Numbers Recipes, Handbooks, Manuals, Guides

Add A “Confidentiality Notice” to the bottom of all External E-mail.

Confidentiality Notice:  This e-mail message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information.  Any unauthorized review, use, disclosure or distribution is prohibited.  If you are not the intended recipient and received this in error, please contact the sender by reply e-mail and you are hereby notified that the copying, use or distribution of any information or materials transmitted in or with this message is strictly prohibited.

Internet Usage Internet Usage is Monitored and Filtered – No Expectation of

Privacy Category Filtering Being Implemented

Increase Productivity Protect Limited Bandwidth (Streaming Music/Video Sites) Protect Against Malicious Sites Restrict Access to Objectionable Content (Sex, Violence,

Crime, Hate, etc) Chat Programs Blocked – Protect Against Viruses Peer-to-Peer Blocked – Protect Against Viruses, Malware,

Copyright, etc. Internet Bandwidth is Expensive & Limited. Bandwidth Will Be

Protected for Business Purposes Use Primarily for Business Purposes. Personal Use Should be Limited and Restricted to Reputable

Sites

In-The-Office

Physical Access Controls Exist Security Cameras in All Areas Conference Rooms, Offices, Cubicles Are Open Badges Must Be Worn To Identify Staff from Visitors Visitors Must Be Escorted in Public Areas Challenge Visitors Without Badges and Without

Escort Watch for “Tailgaters” – Sneaking Into The Building Report Suspicious Activity Inside or Outside the

Building to Management

In-The-Office “Best Practices”

Practice “Clear Desk/Clear Screen” Procedures Safeguard Hard Copy Documents Use Shred Bins Avoid Use of Removable Media (Thumb Drive, Hard

Drive) NEVER Store Confidential/Sensitive Information on

Removable Media or Laptops Shared Network Printers Faxes Unattended Lock Screen When Away Report Issues Immediately

Out-Of-Office – “Best Practices”

Avoid Public Internet Access Home Internet Must Have a Hardware Firewall Home Wireless Must Be Secured Use Only Reputable Hotel Internet Keep Track of Cell Phones/PDA Phones Watch Confidential Conversations in Public Watch for Social Engineers Never Talk About Company Technology or Practices Never Take Confidential/Sensitive Information

Out of the Office Protect Laptops from Theft/Loss

Start Now!

Practice good computing behavior that lowers your risk

Manage Confidential/Sensitive information carefully

Use technology to reduce nuisances, follow company policies and raise the alarm when appropriate

SEC_RITY is not complete without U!

Be a “Human Firewall “

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• Sherry O’Neill & Sheila Overton • Established in honor of our founders on Sept. 11, 2001• Purpose:

– Created to support worthy causes, including sponsoring grand opening fundraisers for a variety of charities

– Is a vehicle by which our enthusiastic staff members can channel their efforts and participate in activities that reflect their compassionate attitude and concern for our guests and their communities under a unified effort

• Supports National Organizations– City of Hope– Salvation Army

The Oscar & Evelyn Overton The Oscar & Evelyn Overton Charitable FoundationCharitable Foundation

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Almost Done!Almost Done!

• Just a few more signatures– Consumer Report and Investigative

Consumer Report Disclosure & Authorization

– Handbook Receipt

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Questions?Questions?

• Comments?

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