1 vital bijuteri website redesign google adwords google analytics bilge gÖksel burcu kolancali...
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Vital BijuteriWebsite RedesignGoogle AdWordsGoogle Analytics
Bilge GÖKSEL
Burcu KOLANCALI
Cansu ZORLUER
Onur SENCER
Özlem YALÇINKAYA
Serkan GÜRSÖZLÜ
MGIS 501
14.11.2008
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Vital BijuteriWebsite Redesign
Bilge GÖKSEL
Onur SENCER
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Agenda
• www.vitalbijuteri.com website redesign
• Problems with the design
• New design
• Differences
• Suggestions
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www.vitalbijuteri.com
• Kirmacioglu import and export company
• The company imports the products from China and South Korea
• Sells the products to Turkey, Bulgaria, Egypt, Poland, Russia and Ukraine.
• Target countries to export: Italy and Spain
• Concentrated industries: Textile & Garment --Stones
Chemical Industry
Construction Industry
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Design Problems
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Design Problems
• Turkish Character Problem
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Design Problems
• Broken links
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Design Problems
• Background colors
• No page titles
• Empty pages without the photo of the product
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Solving Design Problems
• Solving Turkish character problem
• Naming the title of the pages
• Adding keywords and description in meta tag
• Choosing 5 color palette
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Solving Design Problems
• Choosing a layout for the page design
• Adding Google Analytics and Adwords
• Adding “About us” section
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Adding iGoogle Gadget
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New Design
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Summary
As a result of the modifications
• An ordinary visitor understand the target group of the website better.
• The site is configured in a way that helps target group to understand its content
• It is easier for target group to find what they are looking for
• the site developed a creative usage of web technologies to increase site’s usefulness for target group. (Gadgets)
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Suggestions
• New logo
• Getting the domain name http://vitalbijuteri.com
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Suggestions
• New design with flex can be done: eg: http://binekarac.vw.com.tr/#/binek/model
• Additional explanations about the business
• Related articles to increase the contents
• Detailed information about the products
• Converting to website to an E-commerce site
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Vital BijuteriGoogle AdWords
Serkan GÜRSÖZLÜ
Cansu ZORLUER
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Vital Bijuteri - Google AdWords
Started on 4th November and continuing
Data gathered on 13th November
Tools used Google AdWords Keyword tool
Google AdWords Traffic Estimator tool
Google AdWords Edit Campaign Negative Keywords
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Google AdWords Keyword tool
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Google AdWords Edit Campaign Negative Keywords tool
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Google AdWords Traffic Estimator tool
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Account Structure
3 campaigns
VB Campaign Turkish (Satın alın) VB Ad Group Turkish
1 Ad
VB Campaign Import (Sell to Turkey) VB Ad Group Import
1 Ad
VB Campaign Export (Buy from Turkey) VB Ad Group Export
1 Ad
AdWords Account
VB Campaign Turkish
VB AG Turkish
Yapıştırma Kristal Taş
VB Campaign Import
VB AG Import
Hot Fix Rhinestones
VB Campaign Export
VB AG Export
Hot Fix Rhinestones
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Daily budget: 4.50 YTL
Google Search & Search Partners: On
Content Network: Off
Geographical targeting: Turkey
Language targeting: Turkish, English
Clicks – 35
Impressions – 286
CTR – 12,24%
VB Campaign Turkish (Satın alın)
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VB Campaign Turkish (Satın alın)
VB Ad Group Turkish
1 Ad
Inter-capitalized URL
Keywords in Ad Title
Keywords in Ad Text
Landing page – Turkish home page
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Max CPC – 1,20 YTL
Avg CPC – 0,42 YTL
First 3 keywords – QS: 9/10
Others – QS :7/10
VB Campaign Turkish (Satın alın)
Negative keywords:
Esmer, Prenses, xp, Vista, Windows, makine, makina, makinaları
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Daily budget: 4.50 YTL
Google Search & Search Partners: On
Content Network: Off
Geographical targeting: China, South Korea
Language targeting: Chinese, Korean, English
Clicks – 48
Impressions – 63.064
CTR – 0,08%
VB Campaign Import (Sell to Turkey)
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VB Ad Group Import
1 Ad
Inter-capitalized URL
Keywords in Ad Title
Keywords in Ad Text
Landing page – English home page
VB Campaign Import (Sell to Turkey)
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Max CPC – 1.20 YTL
Avg CPC – 0.39 YTL
All keywords – QS :7/10
VB Campaign Import (Sell to Turkey)
Negative keywords:
xp, Vista, Windows, machine
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Daily budget: 4.50 YTL
Google Search & Search Partners: On
Content Network: Off
Geographical targeting: Bulgaria, Egypt, Poland, Russia, Turkey, Ukraine
Language targeting: Turkish, Polish, Bulgarian, English, Russian,
Clicks – 7
Impressions – 3.598
CTR – 0,19%
VB Campaign Export (Buy from Turkey)
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VB Ad Group Turkish
1 Ad
Inter-capitalized URL
Keywords in Ad Title
Keywords in Ad Text
Landing page – English home page
VB Campaign Export (Buy from Turkey)
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Max CPC – 1.50 YTL
Avg CPC – 0.81 YTL
All keywords – QS :7/10
VB Campaign Export (Buy from Turkey)
Negative keywords:
xp, Vista, Windows, machine
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As of November 13
Funds remaining in our account: 67.54 YTL
Daily average cost so far: 4,09 YTL
Overall Campaign Results
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Snapshots
Google Türkiye
Google China
Google Bulgaria
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Campaign Report
Reports
Search Query Report
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Geographic Reports - Turkish
Reports
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Geographic Reports - Import
Reports
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Geographic Reports - Export
Reports
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Vital BijuteriGoogle Analytics
Burcu KOLANCALI
Özlem YALÇINKAYA
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Vital Bijuteri Google Analytics
• Subscription to Google Analytics account – 28th of October
• Subscription to Google AdWords account – 4th of November
• Analyse Vital Bijuteri before and after Google AdWords campaign
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Dashboard – before AdWords
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Dashboard – after AdWords
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Map Overview
before
after
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Map Overview – before AdWords
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Map Overview – after AdWords
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Traffic Source – before AdWords
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Traffic Source – after AdWords
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Technical Profile – before AdWords
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Technical Profile – after AdWords
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Visits – before AdWords
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Visits – after AdWords
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Visitor Loyalty – before AdWords
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Visitor Loyalty – after AdWords
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Network Location - before AdWords
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Network Location - after AdWords
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Referring sites - before AdWords
There is no traffic from the referring sites before AdWords campaigns
This report helps us see from where people are coming to our website.
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Referring sites - after AdWords
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Top Landing Pages
It is a page that visitors are directed to once they clicked on a link from a pay per click ad.
The optimization of landing pages is a key factor for a successful campaign.
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Top Landing Pages - before AdWords
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Top Landing Pages - after AdWords
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Bounce Rate - before AdWords
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Bounce Rate - after AdWords
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AdWords Campaign report
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Thank you!