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5 of the best B2B sales techniques

Our buyers have constantly changing needs, making it sometimes difficult to consistently deliver a result. Use these 5 tried and tested sales techniques to

ensure your team are on top of their B2B sales targets.

Social selling As the number of millennials in decision making roles increases, so does the reliance on a social media-based strategy. Social selling is using platforms like LinkedIn to discover and nurture new prospects in a way they find convenient and personal. Those using this technique have a sales pipeline 18% bigger, moving 28% faster than those who don’t.

Referral networking 9 out of 10 purchasing decisions are made upon peer recommendations, meaning referrals are a powerful asset to your sales pipeline. Whilst 91% of happy clients are willing to give referrals, only 11% of salespeople ask for them! Make the most of this untapped resource; people believe in your product and have no reasons not to share it with others.

The “Challenger” sale A relatively new but effective sales technique – recent studies show six defining personalities within sales and the Challenger stood out as the front-runner. Pushing conversational boundaries and encouraging businesses to change their processes instead of simply adding to them, this fresh technique offers B2B sales teams an exciting opportunity to shake up their strategy.

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SPIN selling Proven to positively impact sales success, the idea of structured sales qualifying questions around SPIN has revolutionized the B2B sales process for many. Asking questions surrounding the lead’s Situation, Problems, Implication and Need/payoff provides your team with the perfect ammunition to constantly drive sales forward to close.

Warm calling Instead of calling data completely cold to your business, call visitors from your website who already know about your business and have shown a need for your product. Lead Forensics is the perfect tool to conduct an outstanding warm calling strategy, identifying the businesses visiting your website and providing contact details for instant follow-up. Our clients have seen cold call success rates improve from 2% – 40%!

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NAME CONTACT VISIT

echnology

Industry: ComputingSIC Code: 45218Founded: 2005Company Reg: 84955541

Industry: ComputingSIC Code: 45218Founded: 2005Company Reg: 84955541

012 2541 5576

www.ulti-missiontech.co.uk

012 2541 5576

www.ulti-missiontech.co.uk

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eting Group

045 1255 2212

www.telemark-group.co.uk

045 1255 2212

www.telemark-group.co.uk

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Discover how Lead Forensics can revolutionize your B2B sales strategy today!

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UK 0207 206 7293 • US 720 362 5033 • leadforensics.com