1 results and introduction of a new private service offer on the market the move project bremen...
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1
Results and
introduction of a new private service offer on the market
The move project BremenKlaus Schäfer-Breede
To continue: mouseclick or press the space key
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Integrated Transportation Demand Services
Commuter Service for Employees
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Development:
... to the actual service offer
from the project
1995 - 1998
starting April 1998
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Where it all startet
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6
Down townKJS
BECK & CO
KJS
KJS
900 (473 cp)
700 (350 cp)
350 (340 cp)
1400(cp problem)
1 = employees (cp) = carparks
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KJSBECK & CO
City
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Weser
Dom
BECK & CO
KJSCity
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Sparkasse Bremen
KJSBECK & CO
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BECK & CO
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The The move smove service offer ervice offer (KJS)(KJS)
1 Informational and motivating campaignsInformational and motivating campaigns
2 Job Ticket introduction for Job Ticket introduction for allall the employees the employees
3 Issue of individual timetablesIssue of individual timetables
4 Carpool RidematchingCarpool Ridematching
5 Parking space priority for carpoolsParking space priority for carpools
6 Guarantee mobility for carpooling usersGuarantee mobility for carpooling users
7 Customer service for carpoolsCustomer service for carpools
8 Car-sharing stations at workplace/at homeCar-sharing stations at workplace/at home
9 Advisory sercvice for mobility matters Advisory sercvice for mobility matters
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consultancyappointmentat KJS
(cantine)
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Kraft JacobsSuchard
Brauerei Beck & Co.
Serviceimplementation
Scientificproject
assistance
Examples &comparative
studies
StadtAuto Bremen Car-SharingGmbH
Büro für Verkehrsökologie, Bremen(BVÖ)
move Service Carpool Ridematching Service system J ob Ticket Parking privileges Timetable info Guaranteed mobility Consultancy Info campaigns
for the employees at Kraft J acobs Suchard
Project results
Final report Users' manual CD ROM Internet presence Software
transferable results
Softwaredevelopment
associated
Project Partners
Introduction on the market:
Project structure and participants
Funded by the European ComissionDirectorate-General XI (Life Programme)
Project management: Free Hanseatic City of BremenCo-ordinator: Senator for Environmental Protection
move project: "Integrated Transport Demand Services - Commuter Service for Employees"November 1994 to April 1998
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Kraft JacobsSuchard
Brauerei Beck & Co.
Serviceimplementation
Scientificproject
assistance
Examples &comparative
studies
StadtAuto Bremen Car-SharingGmbH
Büro für Verkehrsökologie, Bremen(BVÖ)
move Service Carpool Ridematching Service system J ob Ticket Parking privileges Timetable info Guaranteed mobility Consultancy Info campaigns
for the employees at Kraft J acobs Suchard
Project results
Final report Users' manual CD ROM Internet presence Software
transferable results
Softwaredevelopment
associated
Project Partners
Introduction on the market:
Project structure and participants
Funded by the European ComissionDirectorate-General XI (Life Programme)
Project management: Free Hanseatic City of BremenCo-ordinator: Senator for Environmental Protection
move project: "Integrated Transport Demand Services - Commuter Service for Employees"November 1994 to April 1998
CD ROM withexample collection anddemo
move-bremen.org
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How about testing your colleagues car?
Ridematching Service
17... gives security
Company acquisition (multi-company)Service advertisingRidematching ServiceCustomer service/administration byridematching
?FahrgemeinschaftsService
What‘s
Ridematching Service
Mobility guarantee
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19
Yes, I am interested !
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sheet 2
Matching Probability
number of firms and interested employees
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F o lie 3
6 ,000 em p lo yeesin th e P o o l
C ritica l S ize
sa fe ty zo n e
ap p lican ts
K raft Jaco b s S u ch ard ,B E C K & C O , S p arkasse B rem en (b an k),T e leko m , T h e B rem en C iv il C o u rt,C o m m erzb an k (b an k), Atlan ta (carr ie r)
10%
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23
Folie 5
Marketing Region
HB-West
Airport City HB-East
BITZ/University
HB-Centre
HB-North
Down town
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F o l i e 6
W e w i l l l o o k . . . . . . f o r p o t e n t i a l c a r p o o l p a r t n e r s . . .
. . . f o r y o u
N e a r b y e m p l o y m e n t s i t e s
N e a r b y h o m e a d d r e s s
S t o p s o n r o u t e
R M
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F o lie 7
a lr e a d y e x is t in g a t th e
f ir m s ite
n e w a t th e s ite
n e w d if fe r e n t
f ir m s
o ld +n e w +
d if fe r e n t f ir m s
P o s s ib le C o m b in a t io n s
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Folie 8
Home W ork
Home W ork
with at least 50% common route
with at least 50% common route
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Folie 9
offer and/or look for
minimum shared journey (e.g. 50%)
maximum detour
daily work schedule
daily/ weekly schedules
flexible starting and finishing times
smoker/ non-smoker
Woman only with other woman
perhaps: hobbies
Home
Selection Criterions
Work
Adress Adress
Route
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sheet 10
15
30
45
mon
tu
we
thu
fri
sa
so
1. Week 2.Week 3. Weekfrom ..... until from ...... until from ...... until
schedule can be
varied by: flexible schedule
min.
Factors relating to the work schedule
min.
min.
min.
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Bremen
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sheet 26
Data Protection
meeting point
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sheet 1
RM = Ridematching
customer
service supplier
participant
employer
employee
RM-
Service
commercial provider
Supported by EU GD XI (life) and the State of Bremen
enjoys
benefits directly
makes service
available,
profits indirectly
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Mobilitäty guarantee
What‘s that?
How does it work?
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s h e e t 1 2
T h e g u a ra n te e d r id e fu n c tio n s w h e n th e c a rp o o l d o e s n 't:
... d u e to u n e x p e c te d o ve rtim e
... s ic k n e s s o f a fa m ily m e m b e r
... o r w h e n th e d r ive r d o e s n o t re tu rn h o m e a s p la n n e d
... s ic k n e s s
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Folie 11
Guaranteed Ride
up to maximum 5o DM per trip
Coupon booklet for authorised uses (users are registered carpool participants)
Bookkeeping by the Ridematching Service
cash free taxi use
protection against misuse: authorised counter signatur
required
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140419-901
Individual ID-Nr.Taxi Centre
Bremen
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sheet 14
address automatically
identified with
personal registration
number
taxi central
flat
Preventing Misuse
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38
sheet 13
1.) 3 months after the
begin of service
3.) after 12 months of
service
2.) after 6 months of
service
thereafter annually, at the most for four
past years
Checking the share of costs for taxi trips in the revenues of the
mobility guarantee:
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sheet 27
increase
reduction
basis for the calculation
DM
Zeit
Our principal: we raise or lower theper person basic costs dependingon the costs incurred in the firm.You have, by dramatic alteration ofconditions, the possibilityto re-evaluate or to give notice.
adjustment of the costs for the mobility guarantee
(50% - 75% of the basic costs)
TA
XI
CO
ST
S
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Folie 31
Adjustment of the basis price for the mobility guarantee in relation to the development of the share of costs for taxi use
Share of Costs/Taxi Adjustment of the current costs
less than 40% - 30% (reduktion)
between 40% and 50% - 20% (reduktion)
between 50% and 75% remains constant
between 75% and 85% + 10% (increase)
between 85% and 95% + 20% (increase)
between 95% and 100% + 30% (increase)
over 100% renegotiate (increase)
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Folie 30
50
75
85
95
%
basis of calculations
3 months 6 months 12 months 12 months
+ 10%
1.) % adjustment always based on the last valid per head basic price
2.) reference is always total costs and total paid basic costs for the entire period
5,-
5,50
12 months
ex. 2
- 20%4,-
4,- 4,- 4,-
56%
5,-
ex. 166%
4,-
+ 10%6,05
6,05 6,05 6,05
long term
100
Evaluation of the share of costs for the mobility guarantee(Examples with a constant number of participants and constant behaviour)
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sheet 18
taxi central
cash free ridefor a maximumof 50 DM per trip
monthly fee +control of receipts settling accounts
carbon copiesof taxi coupons
= authorised counter
signature
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sheet 15
guaranteed ride hom e
guaranteed ride to work
parking privileges
firm card
etc.
standard service
desirable additional features
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s h e e t 2 1
c o m b i n e d m e a n s o f t r a n s p o r t a t i o n
C o m p a n y T r a n s p o r t a t i o n P l a n
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sheet 16
ContactPerson
within theFirm
registration of potential carpoolers
registration of existing carpools
control of taxi coupons
"ecological balance sheet"
possibly: additional activitiesrelated to mobility
bookkeeping RM-Service
possibly: direct contact with on line service
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sheet 19
advertising
development of pool
initial presentation/
concept
mobility guarantee
settling accounts with the
taxi central
sharing the risks of the
mobility guarantee
settling accounts with
participating firms
continual service
data management
identifying potential
matches with special
software
match lists
Contact with carpool
members: advice, mail,
tel., fax, e-mail
updating data
repeated publicity
A summary of our services
introductory campn.
supplying taxi coupons
administration/
management
increasing pool of
potential users
system improvements,
e.g. on-line data transfer
mobility counselling
systematic acquisition
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sheet 20
< 5050-100
100-250
250-400
400-800
800-1500
1500-2500
2500-3500
3500-5000
5000-7500
35 DM60 DM
120 DM
200 DM
700 DM
600 DM
500 DM
300 DM
400 DM
800 DM
+ 5 DM/CP-member
+ 5 DM/CP-member
monthly fee for the
mobility guarantee
CP
Campagne
Size offirm
+ Service
+ 5 DM/CP-member
+ 5 DM/CP-member
+ 5 DM/CP-member
+ 5 DM/CP-member
+ 5 DM/CP-member
+ 5 DM/CP-member
+ 5 DM/CP-member
+ 5 DM/CP-member
number of
employees
monthly
basis fee
7.500-10.000 900 DM + 5 DM/CP-member
10.000-13.500 + 5 DM/CP-member
13.500-16.000
1000 DM
+ 5 DM/CP-member1100 DM
Carpool
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sheet 22
E xam ple: a firm w ith 1000 em ployees
of these about 100 (=10% ) are in terested in a carpool
of these 100 an adequate m atch can be found for 20%
w hich m eans: 20 em ployees are reg istered as carpool
B asis fee for the firm : 400 D M m onthly / 4 ,800 D M Jahr
M obility guarantee: 20x 5 D M = 100 D M m onthly / 1 ,200 D M annually
Tota l: 500 D M m onthly / 6 ,000 D M annually
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sheet 23
reduction of single
user car journeys
using free seats in
com m uter cars
m ore efficient
com m uter traffic
reduced parking
space needs
benefits provided by em ployer
reduced parking costs
reduction of traffic
less stress
few er late arrivals
com pany traffic plan
environm ental benefits/
ecological balance sheet
Targets
positive
public
im age
internal m arketing (satisfied em ployees)
50
sheet 24
1 + 1 = 1fewer kilometres driven
reduced exhaust emissions
reduced petrol consumption
less CO2
less parking space necessary
"the ecologicalbalance sheet"
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s h e e t 2 5
W e c a n 't p e r fo r m m a g ic b u t . . .