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Recruitment CampaignBest practices from the Swedish

Guide and Scout CouncilBy

Cecilia ElvingDirector Recruitment and

Retention

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ORGANIZATIONWAGGGS

Salvation Army

The Swedish Scout and Guide

Council

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WOSM

YMCA-YWCA

Temperence Guide

and Scout Association

Mission Covenant Youth of Sweden

Swedish Scout and

Guide Association

222 employees

9 19 14

62 000

20 000

4000

12 500

1400 members

3Medlemsutveckling Alla Scoutförbund

0

20 000

40 000

60 000

80 000

100 000

120 000

140 000

160 000

180 000

200 000

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010

Antal medlemmar

SSF

SMU

KMNSF

FA

SSROur Goal: 200 000 members in 2015

2006: a steady decrease in membership

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Solution: A Recruitment Campaign

• Initiated in 2006

• Aimed to increase recruitment and to improve the introduction for new leaders

• Goal: that ½ our active scout troops participate in the campaign

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The Recruitment Campaign

•Methods for recruitment–Children–Youth–Adults–Events–Recruit in Church–Media–Recruitment for diversity

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The Recruitment Campaign cont

• Methods for recruitment• Courses in recruitment methods• Marketing tools: Brochures, postcards,

posters etc.• Introduction courses for new leaders -live

and web• Already made programs with clear

instructions

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Result

• 30 % change in recruitment• Great feedback, especially on

already made programs• Time saving for our volunteers• First year: 340 participating troops,

second year: 530 participating troops