It is held in the FieraMilano Rho trade fair

district and occupies anarea of approximately

62.000 SQ.M

The event takes place in MilanTWICE A YEAR, IN FEBRUARYAND SEPTEMBER, presenting,respectively, the autumn/winterand spring/summer collections

for the following year

MICAM, the footwear industry's leadinginternational trade fair, promoted byAssocalzaturifici, is a one-of-a-kind

event with over 2000 footwearcollections at each edition, successfully

melting business and fashion

1. Record numbers

2.000 COLLECTIONS FEBRUARY - SEPTEMBER 62.000 SQ.M

2.

716 Italian 588 foreign

North America

0,5%

Europe

90,5%

Africa

0,4%

Australia

0,2%Asia*

4,8%South America

3,5%*In Asia, including Turkey

From Italy

Worldwide

1.304Total exhibitors

Marche

Tuscany

LombardyVeneto

Puglia

25,3%

21%

16,7%

12,8%

12%

4,9%

588 foreignEurope

90,5%

Africa

0,4%

Australia

0,2%Asia*

4,8%

1.304Total exhibitors

Puglia

21%Campania

The best of footwear fromItaly and all over the world

Stands by category, MICAM 87

13%

hall 2-4-5

hall 1-3

hall 7

hall 6

hall 4b

hall 3a-3st

49%

14%

3%

2%

3.

19%Luxurytop level products

Contemporarymiddle-high level products with high fashion and design contents

Kidsmiddle-high level kidsfootwear

Activesportswear style, rubber sole footwear mostly, sneakers

Cosmopolitanleisure time style

Otheraccessories for shops, professional magazines

LONG-STANDING72% of Italian companies

at Micam 87 took partin the last 6 editions

Wide range of productsand long-standing exhibitors

North America

1,9%

Europe

85,2%

Africa

1,6%

Australia

0,5%Asia

9,8%TOP 5

Lombardy

27,7%Veneto

11,4%Emilia Romagna

6,6%Marche

8,7%

Campania

7,5%

Tuscany

9,2%

Italian regions most widely represented

56,0%

Europe

5,5%

4,0%

4,3%

3,8%

Italy

Spain

Germany

France

Switzerland

Asia19,0%

18,3%

15,8%

7,7%

7,7%

Japan

Turkey

China

South Korea

Hong Kong

North America

1,9%1,9%85,2%

AfricaAfrica

1,6%1,6%

Australia

0,5%0,5%Asia

9,8%

4. Buyers from all over the world

South America

1,0%

5. Profiled buyers

Company activity

Retailer

Agent

Designer

Producer

eCommerce

Wholesaler

Franchising retailer

Importer

Buying group

Other 5%

5%

6%

7%

7%

7%

8%

8%

10%

36%

Worldwide, MICAM 87

Man

Kid Other5,6%

6,1%

0,3%

32,6%

1,5%

15,7%

ManWoman

Age and gender

From Italy

From abroad

58,4%39,6%

Woman

34,8%

1,6%

47,6%51,1%

58%42%

58%42%

53%47%

46%54%

41%59%

34%66%

33%67%

0,7%

12,4%

21%

27,3% 25,7%

9,8%3%

10-18 19-30 31-40 41-50 51-60 61-70 >71

Type of footwear dealing in

www.themicam.com#micam

Contacts

Via Alberto Riva Villasanta, 320145 MilanoTel: +39 02 438291Email: info@themicam.com

MICAM

@micam.milano