1 rad-op ilan haber, ceo tel: +972-544-902-906 email: [email protected][email protected] url: ...
TRANSCRIPT
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RAD-OPIlan Haber, CEO
Tel: +972-544-902-906Email: [email protected]: www.rad-op.com
RAD-OP Company Presentation
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Presentation Agenda
1. About Us
2. Current Wireless Solutions
3. RAD-OP Products
4. Value Proposition
5. Sales Strategy
6. Applications
7. Target Markets
8. Availability & Roadmap
9. Conclusion
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•Founded in 2003 by Zohar & Yehuda Zisapel and Ilan Haber
•Member of the RAD Group
•15 Employees - in the the fields of optics, electronics, mechanical engineering and FSO deployment
•Beta sites completed in November 2004
•Successful Product launch in January 2005
About RAD-OP
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15 independent companies operating in the fields of
networking and communications
Six Companies currently trading on the NASDAQ
Common management structure and technology resources
Shared Sales and Distribution Channels
2003 RAD Group sales: $500 Million
The RAD Group
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RAD-OP Mission
Rapidly-deployable, high-speed optical-wireless solutions
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The Problems with Wireless Rooftop Equipment:
Long Sales Cycles Rooftop permission Monthly rent Complex site surveys In-building wiring Security threats Spectrum licenses
Current Wireless Solutions
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Point to Point, optical-wireless Ethernet connectivity solutions
Uniquely designed for indoor environments
Replaces or complements expensive fiber line and RF solutions
Short sales cycles and immediate system deployment
RAD-OP100 / RAD-OP1000
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Unite with Light
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Product Highlights
100 Mbps/1 Gbps Ethernet connectivity
Range of 400 ft (120 meters)
Small and compact - only 1.5 lbs (700 grams)
Simple indoor installation (~30 minutes)
1M Eye safety laser standard
Operates in extreme conditions (50 dB/Km fog) Secure optical connection
The least expensive high-speed link in the market
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Product Specification
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RAD-OP Value Proposition
1. Secure indoor deployment
2. Immediate link Availability
3. Reliable connectivity in extreme conditions
4. Fast ROI and low Total Cost of Ownership
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Narrow-Beam technology – 20 inch (40cm) beam divergence over distances of 400 feet (120 meters)
Indoor system deployment is always behind locked doors – no rooftop security concerns
No security breaches like RF solutions
1. Secure Wireless Link
RAD-OP Value Proposition
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30 minute indoor installation
Simple do-it-yourself setup
Easily attaches to window frame or dry wall
No additional CPE hardware
No need for rooftop access or in-building-cabling
Immediate servicing to new or existing customers
2. Immediate Link Availability
RAD-OP Value Proposition
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Operates in extreme weather conditions
Reliable link operability in 50 dB/Km fog
Not exposed to harsh external conditions
3. High Reliability
RAD-OP Value Proposition
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Aggressive, competitive pricing model
License free spectrum
No monthly rooftop rent or fiber line rental
No site surveys or outsourced installation costs
Fewer bottlenecks increase workforce productivity
Eliminates city permits, digging or fiber lay
Short Sales Cycles
4. Fast ROI and Low TCO
RAD-OP Value Proposition
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Sales Strategy
Current FSO Sales Cycle RAD-OP Sales Cycle
Average Sales Cycle Time: ~2-3 months
Initial sales meeting
Average Sales Cycle Time: ~2-3 weeks
RAD-OP is changing the FSO Sales Paradigm
Immediate link setup (live demonstration)
Try-and-buy offer
Initial sales meeting
Site Survey and/or consultation
Installation, in-building wiring, etc
Meeting with Landlords
Phone Questioner
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Benefits:
Faster sales in higher volumes
Streamlined revenues
Remote maintenance & support
Faster ROI for users & channels
RAD-OP Links:
Simple ‘Concept’
Shorter Sales Cycles
Indoor self-installation
No additional (hidden) costs
Rooftop FSO Cellular Base Station RAD-OP FSO WLAN Access Point
Comparing Sales Cycles
Sales Strategy (cont)
VS.
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Applications
LAN connectivity between buildings
Network acceleration & redundancy
Temporary / ad-hoc networking
Wireless ring topology
Remote storage and disaster recovery
Secure peer-to-peer networking
Last mile connectivity
Fiber ring extension
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Target Markets:• Enterprises• Government• Military
Applications (cont)
I. LAN Connectivity between Buildings
Benefits:
•Fast ROI vs. leased lines & RF
•Secure indoor Deployment
•Immediate time to market
Ethernet/IP
PBX
n x E1
LANSwitch
PSTN
IP-MUX
n x E1
Switch
Megaplex
LAN
Router
V.35N x FXS
Server
V24
IP-MUX
RAD-OP RAD-OP
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Target Markets:
• Enterprise
• ISP’s
• Military
Applications (cont)
II. Network Acceleration & Redundancy
Benefits:
•Highly reliable data link
•Improved network performance
•Minimal Capital investment
• Cisco EtherChannel uses both links as one logical channel• RAD-OP solutions serve as backup to the fiber link or as an additional channel
1 Gbps
1 Gbps
SwitchSwitchServer Server1 Gbps
1 Gbps
1 Gbps
1 Gbps
Cisco EtherChannel
RAD-OP RAD-OP
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Applications (cont)
III. Temporary/Ad-Hoc Networking
Target Markets:
• ISP’s
• Cabling Companies
• Enterprises
SwitchSwitch
LANRAD-OP RAD-OP
PBX
n x E1 PSTN
IP-MUX
n x E1
IP-MUX
Megaplex
N x FXS
Benefits:
•10 Minute on-the-fly deployment
•Immediate servicing to new users
•Express maintenance to existing clients
•Streamline ROI & avoid SLA violations
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Target Markets
Enterprises/Financial Institutions
Service providers & Cabling Companies
Hospitals & Healthcare
Armed Forces
Government
Small & Medium Businesses (SMB’s)
Construction and Real Estate
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Target Markets (cont)
Financial Institutions and Large Enterprises
Profile Multiple buildings scattered across streets and campus
environments High Bandwidth requirements Security breaches and loss of information is prominent
Potential Applications LAN Connectivity between offices/buildings Remote storage and disaster recovery Network redundancy
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Service Providers/Cabling Companies
Profile Slow time to market due to digging, fiber lay Expensive Fiber-to-the-Building solutions High maintenance and servicing costs
Potential Applications Immediate Last mile connectivity Network redundancy Temporary networks until fiber lay is complete Fiber ring connection via building “hopping” Immediate servicing to new or existing customers
Target Markets (cont)
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Healthcare Institutions
Profile Multiple buildings within close proximity of one
another Old infrastructure High Bandwidth applications
Potential Applications LAN connectivity between medical departments High-speed file sharing (digital imaging, MRI)
Target Markets (cont)
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Armed Forces/Military
Profile Secure, confidential connectivity requirements (No RF) High Bandwidth applications Network flexibility and reliability
Potential Applications Ad-Hoc networking (field communication, army base, etc) LAN connectivity between structures Secure peer-to-peer collaboration
Target Markets (cont)
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Government
Profile Multiple buildings in dense urban areas Under-serviced network connectivity
Potential Applications LAN connectivity between government buildings Fiber backup Storage & disaster recovery applications
Target Markets (cont)
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Small/Medium Businesses (SMB’s)
Profile Under-provisioned networking capabilities Minimal IT budget Growing beyond the four walls of the office
Potential Applications LAN connectivity between offices Fiber backup
Target Markets (cont)
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Product Roadmap
Q3 05 Q4 05
Extended range
Management
Indoor/outdoor deployment
Q1 05
RAD-OP100
RAD-OP1000
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RAD-OP Summary
Secure, reliable optical-wireless connectivity solutions
Express 30-minute indoor installation
Specifically geared for short-range distance requirements
Faster Customer ROI and improved TCO
The least-expensive Fast/Gigabit Ethernet connectivity solution in the Market
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NO rooftop rent
NO in-building wiring
NO spectrum licenses
NO city permits
NO site surveys or third party installations
NO recurring rental fees (fiber/rooftop)
NO co-location issues
NO bandwidth bottlenecks
NO digging or fiber lay
RAD-OP – The Big Easy
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Thank You!
For all Sales Inquiries, please contact:
Michael IsakovTel: +972-544-986-335
Email: [email protected]: www.rad-op.com