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1 Psychology 320: Gender Psychology Lecture 22

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Page 1: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Psychology 320: Gender Psychology

Lecture 22

Page 2: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Social Learning Explanations of Gender Differences:

1. What theories illustrate the social learning view? (continued)

Page 3: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Models may be “real-life” models or symbolic models. Common models include:

parents.

peers.

toys.

books.

television programs.

advertisements.

What theories illustrate the social learning view? (continued)

1. Social Learning Theory

Page 4: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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The Berenstain Bears

Little Bear

24

Children, Family, and Adult TV SeriesDesperate Housewives

Flashpoint

The Young and the Restless

Mighty Machines

The Office

Sex and the City

Page 5: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Signorielli & Lears (1992), Rivadeneyra & Ward (2005): Found a positive correlation between time spent watching television and the extent to which children held gender-role stereotypes.

Zurbriggen & Morgan (2006): Found a positive correlation between frequency of watching reality dating programs and traditional attitudes regarding heterosexual romantic relationships.

Page 6: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

6Reality Shows

America’s Next Top Model

The Bachelor

The Bachelorette

Page 7: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

7Advertisements

Page 8: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Coltrane & Messineo (2000): Found that men were more likely than women to be depicted as aggressive and instrumental and women were more likely to be depicted as sex objects or in domestic settings.

Page 9: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Percentage of Characters in Commercials by Sex, Activity and Race (Coltrane & Messineo, 2000)

Page 10: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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2. Socialization (Operant Conditioning) Theory

Maintains that the characteristics of females and males diverge because they are reinforced and

punished by their caregivers and peers for exhibiting different characteristics.

Page 11: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Many studies have documented the differential patterns of reinforcement and punishment of females and males by caregivers and peers. Moreover, a number of these studies have demonstrated the influence of reinforcement and punishment on the behaviour of females and males. Examples:

Theorists distinguish between two types of reinforcement and two types of punishment: Positive reinforcement, negative reinforcement, positive punishment, and negative punishment.

Page 12: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Raag & Rackliff (1998): Found that boys were more likely than girls to say that their fathers would think cross-gender-typed play was “bad.” Moreover, found that boys’ perceptions of their father’s expectations influenced their toy choice.

Page 13: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Perceptions of Social Expectations Regarding Gender-Typed Play

(Raag & Rackliff, 1998)

Source

Response Category

Good Bad Doesn’t matter

MotherBoysGirls

1413

00

1915

FatherBoysGirls

169

11

1517

Page 14: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Perceptions of Social Expectations Regarding Cross-Gender-Typed Play

(Raag & Rackliff, 1998)

Source

Response Category

Good Bad Doesn’t matter

MotherBoysGirls

25

83

2320

FatherBoysGirls

26

144

1617

Page 15: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Mean Time (seconds) Boys Played With Tool Set as a Function of Perceptions of Father’s Expectations Regarding

Cross-Gender-Typed Play (Raag and Rackliff, 1998)

0

20

40

60

80

100

120

140

160

180

Bad

Good/Doesn'tMatter

Page 16: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Mean Time (seconds) Boys Played With Dish Set as a Function of Perceptions of Father’s Expectations Regarding

Cross-Gender-Typed Play (Raag and Rackliff, 1998)

0

20

40

60

80

100

120

140

160

180

Bad

Good/Doesn'tMatter

Page 17: 1 Psychology 320: Gender Psychology Lecture 22. 2 Social Learning Explanations of Gender Differences: 1. What theories illustrate the social learning

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Lamb, Easterbrooks, & Holden (1980): Found that, with respect to teachers and peers:

(a) Boys and girls were more likely to be reinforced for gender-role congruent activities than gender-role incongruent activities. Types of peer-reinforcement identified: praise, join play, imitation, approval, observe, comply, covet toy.

(b) Boys and girls were more likely to be punished for gender-role incongruent activities than gender-role congruent activities. Types of peer-punishment identified: criticize, divert, abandon play, disapproval, disrupt activity.

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(c) Boys and girls continued gender-role congruent activities that had been reinforced for a longer duration than gender-role incongruent activities that had been punished.

(d) Older children were more likely than younger children to engage in intentional punishment (e.g., criticism, disapproval) of peers for gender-role incongruent activities.

(e) Boys were more likely than girls to receive intentional punishment from other boys and girls for gender-role incongruent activities.

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Social Learning Explanations of Gender Differences:

1. What theories illustrate the social learning view? (continued)