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PEOPLE: A NEW PEOPLE: A NEW PARADIGMPARADIGM

Best Western International Best Western International Spring Conference 2007Spring Conference 2007

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A GLOBAL WORLD… A GLOBAL WORLD…

A) Surplus of similar A) Surplus of similar companies selling similar companies selling similar products and services. Need products and services. Need to be different or unique!to be different or unique!

B) In almost every industry, B) In almost every industry, upper end niches and low upper end niches and low cost are growing, while all cost are growing, while all that falls in the middle is that falls in the middle is shrinking. shrinking.

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5

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C) The dawn of the C) The dawn of the intangible economyintangible economy

2002 price: 2002 price: 200 millions 200 millions USD. USD.

One single One single component component accounts for accounts for 30% of the 30% of the final price. final price.

Which one? Which one?

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1 KG (Approx 2 Pounds) 1 KG (Approx 2 Pounds) GOES FOR 3960 EURO’SGOES FOR 3960 EURO’S

Silver? Silver? No (300 No (300

Euro’s/KG) Euro’s/KG) 1 Kg of 1 Kg of

Hermes Hermes scarves = scarves = 3960 euro!!!! 3960 euro!!!!

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INTANGIBLE FACTORS ADD INTANGIBLE FACTORS ADD THE REAL VALUE TODAY!THE REAL VALUE TODAY!

““Value today is added by Value today is added by what is around the product: what is around the product: by the application of by the application of creativity and intellectual creativity and intellectual capital”.capital”. – Tom Peters – Tom Peters

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A new middle class A new middle class coming into town…coming into town…

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Today it is human capital Today it is human capital that produces economic that produces economic capitalcapital ““Smart Branding”: getting Smart Branding”: getting

your people to decide to add your people to decide to add value. value.

““The real secret is World The real secret is World Class Leadership”Class Leadership” – John Di – John Di Julius, Secret Service. Julius, Secret Service.

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““US workers hate their US workers hate their jobs more than ever”jobs more than ever” – – Inc.com March 6th, 2007. Inc.com March 6th, 2007.

According to Lynn Franco, director of the According to Lynn Franco, director of the Conference Board Consumer Research Conference Board Consumer Research Center, Center, satisfaction levels have satisfaction levels have deteriorated in recent years among all deteriorated in recent years among all types of workers regardless of age, income types of workers regardless of age, income or even residence.or even residence.

Above 50% of US workforce doesn’t like its Above 50% of US workforce doesn’t like its current job.current job.

When asked what they didn't like about When asked what they didn't like about their job, most workers said they were their job, most workers said they were unhappy with bonus plans and promotion unhappy with bonus plans and promotion policies, followed by excessive workload policies, followed by excessive workload and potential for growth, according to the and potential for growth, according to the study. study.

Only 39% of respondents aged 25 and Only 39% of respondents aged 25 and younger said they liked their jobs.younger said they liked their jobs.

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The missing 80%The missing 80%

Only 19% of employees feel Only 19% of employees feel passionate about top goals passionate about top goals in their organization. in their organization. No emotionally connected to No emotionally connected to

the leader/goal the leader/goal

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LEADERSHIP LEADERSHIP

A LEADER IS SOMEONE WHOSE A LEADER IS SOMEONE WHOSE REQUESTS ARE EXECUTED WITH REQUESTS ARE EXECUTED WITH

PRIDE.PRIDE. In order to develop In order to develop leadership you must feel leadership you must feel fully responsible for the fully responsible for the

behavior of the people you behavior of the people you are leading.are leading.

When something goes When something goes wrong it’s not them, IT IS wrong it’s not them, IT IS

YOU! YOU!

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QUALITY OF QUALITY OF RELATIONSHIPsRELATIONSHIPs

The emotional connection The emotional connection existing between the leader existing between the leader and the employee cannot be and the employee cannot be replaced by processes, replaced by processes, statistics, organizing boards, statistics, organizing boards, budgets, management budgets, management systems. systems.

If you want things to change… If you want things to change… The first one who has to The first one who has to

change is YOU.change is YOU.

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LEADERSHIP LEADERSHIP Find your voiceFind your voice The noble and the farmerThe noble and the farmer It doesn’t matter your It doesn’t matter your

standing in life, there is a standing in life, there is a unique contribution that unique contribution that YOU and only you can do for YOU and only you can do for mankind. mankind.

Having realized that, you’re Having realized that, you’re well on your way to the well on your way to the leadership path. leadership path.

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A changing world…A changing world…

1) High end or low end(Sexy or 1) High end or low end(Sexy or Fit), all the rest is shrinking. Fit), all the rest is shrinking.

2) Today value is added by what 2) Today value is added by what is around the product/serviceis around the product/service

3) Employees own the UVP of 3) Employees own the UVP of our organizations.our organizations.

4) The real challenge for all 4) The real challenge for all business owners is to develop a business owners is to develop a new paradigm on people. new paradigm on people.

Mind Consulting Mind Consulting P.ruggeri@mindconsulting.itP.ruggeri@mindconsulting.it