1. paythru
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TRANSCRIPT
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22nd March 2012
Making It Mobile
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The growth of mobile payments๏ In 2011 smartphone sales exceeded PC shipments for the first time
๏ More of us will be browsing the web via our phones than accessing it from a PC.We should be able to buy easily, too!
๏ ‘Global mobile transactions were predicted to be $241 Billion in 2011, growing to more than $1 Trillion by 2015’ Yankee Group
๏ Transaction values are growing: we are seeing individual transactions over £5,000
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So who’s driving this growth?
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‘Generation M’
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What is paythru?๏ Definition - A payments company specialising in mobile
๏ Simple, secure and effective for consumers and merchants
๏ A platform that is network, method & device agnostic
๏ Trusted Bank strength security - Exceed PCI DSS Level 1 2.0& ‘Tokenisation’ Regulations
๏ Vision - Bringing the world of payments to the mobile consumer
๏ Innovative: paythru creates personalised m-Commerce experiences that increase loyalty and value
๏ Frictionless: easy one-click transactions for mobile
๏ Ubiquitous: a spectrum of payment types including “virtual money” such as coupons, loyalty points and certificates
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Technology Strategy
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So is it all about ‘Tap and Go’ / NFC?๏ ‘Tap and Go’ / NFC:
๏ Merchants will need new ‘readers’ in store.
๏ Consumers will need new handsets/devices๏ Currently limited to some operators / card providers.
๏ Transaction limits (in UK limited to £15, £100 max load) – so not suitable for high value items or impulse purchasing.
๏ New to consumers.
๏ You won’t find NFC here.
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?
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So is it all about m-wallets?๏ M-wallets:
๏ Normally require pre-registration (again, ruling out impulse purchases).
๏ Integration costs to retailers.๏ Consumer reluctance to deposit money with schemes
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?
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๏ Card and Bank payments:
๏ No registration required.
๏ Familiar to customers.๏ No additional charges to retailers .
๏ Secure.
๏ Ubiquitous. Accepted Worldwide.
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Turkish retailer and mobile payments!
✓So is it all about Card & Bank payment?
great starting point!
OK, so we’re therefore combining these...
... with this.
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Global Coverage
All Major BanksUnited KingdomFrance Spain Denmark Germany The NetherlandsPoland
USA
Italy
Czech Republic
Norway/ Sweden
Finland
Canada
Estonia
Australia & New Zealand
Singapore
Hungary
Russia
Ireland
Global Connectivity Coverage
Over 200 Local payment connections
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paythruREACTOR Platform
paythruADMIN & PARTNER
paythruANALYTICS
paythruPAGES
paythruTAG
paythruSMS
paythruVOICE
paythruMONEY
providing:
• e- Wallet
• Payment Instalments
• Personal Credit
• Personal Contracts
• Debit & Credit Card payments
• Alternative Payments
• Electronic Fund Transfers
• payD Mobile AuthenticatedTransactions
paythru Enterprise API
paythru Gateway API
paythru Express API
paythru Voice API
paythru payD API
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Ingenuity in action - paythruPAY@TABLE
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3 The customer enters the PIN, it is then sent to paythru who queries Micros for the check details.
1. The waiter/waitress presents the bill to the customer at the table.
journey a(pay full amount)
journey b(split amount)
journey c(enter amount)
2. The customer logs in to the app/mobile website
Ingenuity in action - mobile web, PAY@TABLE
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2. The customer is asked a second time if they would like to confirm payment.
1. The customer is presented with the total amount payable and confirms payment.
3. Payment is made and the customer has the option to email a receipt. Micros closes the check.
Ingenuity in action - mobile web, PAY@TABLE
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3. The customer sends the PIN to a short code using SMS.
1. The customer signs up to ‘Pay at Table’ on Jamie’s Italian website.
2. The waiter/waitress presents the bill to the customer at the table.
Ingenuity in action - paythruSMS
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4. The customer receives an SMS confirming the balance to pay, with the option to add gratuity.
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5. The customer confirms the transaction and a gratuity amount if desired. Payment is made. Micros closesthe check.
6. The customer receives confirmation and instruction on how to make a charitable donation.
7. The customer sends an optional SMS confirming that they would like to make a charitable donation.
Ingenuity in action - paythruSMS
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Ingenuity in action - paythruPLUS
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Ingenuity in action - paythruPLUS
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Customer has to set up preferences when joining
The customer can manage account on the mobile or desktop
Management page displays funds available, money saved, links to apply for credit, etc
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Ingenuity in action - paythruPLUS
Thus optimising consumer relationships and consumer transactions
The system thus provides insight into customer behaviour
This allows the merchant to send customised offers
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Ingenuity in action - paythruPLUS
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To incentivise customers to come to the centre on a specific day they get special offers
As a thank you, the customer receives offers for their next visit to the shopping centre
Upon joining in, the customer would receive introductory offers and gifts
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But it’s not just about greattechnology...
It’s also about execution.
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Mobile Bankingeg - check your bank balance
Mobile PaymentsPerson to Merchant as well as Person To Person
Mobile CommerceImpact on marketing, CRM, channel expansion
€€€
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Strategy
paythru participates in the largest mobile finance segments
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๏ 8 core markets
๏ Retail
๏ Food
๏ Charity
๏ Local Government
๏ Debt collection
๏ Ticketing/Billing
๏ P2P
๏ Media
๏ 3 core territories
๏ UK/Europe
๏ South Africa
๏ Turkey25
Where is paythru at today?
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Clients & PartnersUK/Europe
๏ “Step Change” Opportunities -> category domination
๏ Retail - SC+/HS+ = Capital Shopping Centres
๏ Food - Micros (Wagamama, Yum), Jamie Oliver
๏ Charity - NSPCC, Charities Trust, Jamie Oliver Foundation
๏ Local Government - Serco, Capita, SNT
๏ Debt - Adeptra, Nostrum
๏ Ticketing/billing - Lo-Q, Parkeon, Switchfire
Overseas (currently South Africa, Turkey, Australia)
๏ Retail - Groupon, Takealot, Jumbuck
๏ Banking - Asseco, PayD
๏ Other - MixIT, Mira, MBD, Connet
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paythru investment profile
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Company Profile Current Investors: Private investors
Capital Raised to Date: €3M
Last Financing Round: €0.75M
Date of Last Round of Financing: 07/31/11
Valuation of Last Financing Round: €6.25M
Expected Date of Next Financing Round: Q2 2012
Size of Next Financing Round: €1 - 2M
Main Use of Proceeds: Grow Internationally and technological development
Date of Profitability: Q2 2012
Expected IPO / Exit: 2013-2015
Company Seeks Venture Capital: Yes
Strategic / Corporate Partners: Yes
Preferred Location of Investor: London
