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3 of Y Dell - Internal Use - Confidential
“Companies will succeed and fail
based on their ability to translate
data … into insights and actions
and products and services.”
-Michael Dell, Forbes interview
Protecting what’s in your wallet
Business need
Turning 2.2B global cards160M transactions/hour, 52B transactions / year into intelligence with 1.9M rules applied to those transactions.
Benefits
• Understand how, when and where customers buy leadingto predictive analytics
• Increased security and fraud protection via analyzing customer purchasing patterns, affinities and rhythms using machine learning
• Expand business with anonymized data re: share of wallet compared to competition, average ticket and frequency to identify marketing opportunities and measure return on investment
Solution
MasterCard worked with Dell and Cloudera to build a secure, PCI-certified Hadoop cluster based on PowerEdge servers & Isilon storage
MasterCard's Enterprise Data Hub fully conforms to the PCI-DSS V 2.0 security standards so it can host PCI datasets and integrate with other systems
“Data privacy and protection is a top priority for MasterCard. As we maximize the most advanced technologies from partners and vendors, they must meet the rigorous security standards we’ve set.”
Gary VonderHaar, Chief Technology Officer, Architecture, MasterCard
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AI workloads become pervasive
“If you don’t have an AI strategy, you’re
going to die in the world that’s coming.”
- Devin Wenig, CEO, eBay
Key use cases• Fraud prevention • Risk management
• Facial recognition • Video surveillance
•Product and service quality • Drug interaction
• Video captioning • Content-based search
•Real-time translation • Language processing
• Preventative maintenance • Cancer detection
CAGR
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What we hear from customers about their challenges?
Expertise is limited & one minimal change of the
stack can lead to failure. What’s needed is a
stable & validated architecture to simplify AI
“AI stacks are complicated to tune and
maintain”
Machine and deep learning require large
datasets and public cloud providers charge to
get your data out with fees adding up fast
“It takes a lot of data to get the best insights
and the more data I move, the more
expensive public cloud becomes”
AI, machine and deep learning is a relatively
new field so there’s a general lack of deep
expertise and guidance available
“I want to leverage machine learning
technology but don’t know where to start”
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Analytics Requirements
AI Escalates Infrastructure Requirements
Compute: CPU
Throughput: MB/s
Concurrency: 10s
Scale: GBs to TBs
Data Type: Structured
Data
Analytics
Perf
orm
an
ce
Scale
AI:
Machine Learning
AI:
Deep Learning
ML Requirements
Compute: CPU & GPU
Throughput: GB/s
Concurrency: 100s–K’s
Scale: 10s TB’s–PB’s
Data Type: Semi-structured
DL Requirements
Compute: 10’s-1000’s GPU
Throughput: 10’s-100’s GB/s
Concurrency: 1000s – M’s
Scale: 100s TB’s to 10s PB’s
Data Type: Unstructured
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Dell EMC Ready Solutions for AI –Elevator Pitch
With Dell EMC Ready Solutions for AI, companies can go from AI-possible
to AI-Ready. Making AI simpler, these solutions can reduce time to market
by 6-12 months
Dell EMC Ready Solutions for AI don’t just improve data scientist
productivity by 30%, they are deliver >2x the performance of competitors
While AI may seem new, for nearly a decade, Dell EMC has been a
leader in data analytics and HPC, with proven solutions and expertise.
Dell EMC has 30k services experts available to help customers get most
out of their AI initiatives
AI Simplified
Faster, deeper insights
Proven expertise
Proven
Simpler
Faster
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Very Large Inexperienced BaseEveryone hears the AI hype, but most don’t know which analytics solutions are right for them
How Dell EMC Views the AI Market
Experts & Early AdoptersWant tools that give them new machine learning/deep learning capabilities for insights and competitive advantages
Limited AI Expertise OrganizationsEmerging AI customers want to grow their the analytics capabilities to include machine learning/deep learning
TARGET CUSTOMERS
AI Experience & Maturity
Level
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Target companies and decision-makers
The target decision-makers for sales of Dell EMC Ready Solutions for AI include:
IT department
leads
Line of business
(LoB) leaders
VP of business
intelligence (BI)
The “C-suite” –CIO/CMO/CFO/COO
TARGET CUSTOMERS include businesses that have these characteristics:
• Working with image classification, pattern recognition, risk analysis, mapping patterns in data over time
with desire to automate responses
• Looking for real-time analytics, insight and automated response
• Looking to automate existing processes
• Expanding Hadoop for predictive analytics to prescriptive analytics with automated action
• Wanting to scale existing machine and deep learning implementations
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Expand from easy entry points by overcoming
the cost of entry barrier for selling and deploying
new technology to your customers?
Add value by focusing your efforts on selling
consulting services, deployment services,
configuration and data center strategy?
Cash in on rebates, incentives and performance
accelerators while adding incremental services,
deployment and integration?
What if you could…
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AI Simplified
Why Dell EMC Ready Solutions for AI?
is at the forefront of AI and is the only provider with the technology,
experience, and expertise to help businesses accelerate their AI initiatives.
Faster, Deeper AI Insights Proven AI Expertise
Dell EMC Ready Solutions are
optimized with software, servers,
networking, storage and services
Distributed architecture delivers
unprecedented performance for deep
learning modeling at scale
World-class services for the entire
solution, bridging the gap between the
data science, IT and LOBs
Accelerate results in AI, ML and DL environments
Reduces model training timeto fast-track AI initiatives
Provide supportat every stage of the AI journey
Machine Learning
with Hadoop
Deep Learning
with NVIDIA
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Machine learning with Hadoop
• With data in Hadoop, this is a fast way to take the next
step from predictive analytics to prescriptive analytics
• Get deeper insights using Cloudera Data Science
Workbench with the added ease of Dell EMC Data
Science Engine
• Delivered with proven Hadoop expertise – workshops,
consulting, deployment, proofs of concept, support and
financing available
If you’re running
Apache® Spark®, you
can take advantage of
the Intel® BigDL
distributed deep learning
library for Apache Spark,
for a faster path to
enabling machine
learning and to
making deep learning
more accessible
Source: Forrester: The Total Economic Impact of Dell EMC Ready Solutions for AI, ML with Hadoop - August 2018
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Dell EMC Machine Learning with Hadoop include:
• Dell EMC PowerEdge R640 and R740xd
servers
• Dell EMC Networking Z9100-ON, S3048-ON
• Mellanox ConnectX-4 Lx InfiniBand
• Cloudera Enterprise Data Hub
• Cloudera Data Science Workbench
• Spark
• Dell EMC Data Science Engine
• Consulting, deployment, support services
• Financing
PRIMARY TARGET
Companies already leveraging Hadoop
DIFFERENTIATION
Dell EMC Data Science Engines +
Cloudera Data Science Workbench
• Web front-end makes it easy for data scientists, saving
valuable time
• Containers for machine learning
• Language and framework agnostic
• Integrated security and governance, with all the features
of Cloudera Enterprise
Machine Learning simplifiedMachine Learning with Hadoop
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Cloudera Hadoop
Hortonworks Hadoop
Services, Support, Financing
Not ready for AI? Sell Dell EMC Ready Solutions for Hadoop
Please consult the Dell EMC Ready Solutions for Hadoop Sales Guide for configuration options
Configurations include:
PowerEdge R730xd Servers
Designed for Active archive/customer 360-degree
PowerEdge FC630 Servers
Designed for Active archive/customer 360-degree
ETL offload on PowerEdge R730xd Servers
Designed for ETL offload
ETL offload on PowerEdge FC630 Servers
Designed for ETL offload
QuickStart for Hadoop
Designed for testing and proofs of concept (POCs)
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Deep Learning with NVIDIA
• AI simplified with optimized hardware-
software stack, validated solution
• Faster, deeper insights with leading
PowerEdge servers with NVIDIA GPUs and
Isilon Scale-out NAS storage
• Proven expertise with workshops,
consulting, deployment, proofs of concept,
support and financing available
Built around NVIDIA®
Tesla® V100 GPUs, the
first to break 100
teraFLOPS
NVIDIA NVLink™
connects multiple V100
GPUs at up to 300 GB/s
to deliver 30X higher
inference performance
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PRIMARY TARGET
Companies with in-house developers, applications written for parallel processing
DIFFERENTIATION
• New Dell EMC IP: Data Science Portal
• Radically simplifies cluster
deployment with a point&click GUI
• Delivers ready-to-run
environments in only 5 clicks
• Mitigates risk by reducing human-error
in cluster definition and deployment
• Delivers > 2x the performance on ResNet50 compared to
Pure AIRI Mini and NetApp*
Deep Learning with NVIDIA includes:
• Dell EMC PowerEdge R740xd and C4140 servers
• 4x NVIDIA Tesla V100-SXM2 GPUs
• Dell EMC Networking S6036-ON, S3048-ON
• Mellanox SB7800 InfiniBand
• Bright Cluster Manager for Data Science
• Dell EMC Data Science Portal
• Dell EMC Isilon F800
• Educational services
• Consulting, deployment, support services
• Financing
*Dell EMC internal testing compared to Pure and NetApp published benchmarks
Deep Learning SimplifiedDeep Learning with NVIDIA
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A distributed architecture built to scale-out
PowerEdge R740xd head node
required for cluster administration,
cluster management, NFS server, user
login and compilation
Isilon F800 all-flash scale-out NAS supports up to 250,000 IOPS and 15
GB/s bandwidth and stores 96-224TB
capacity per chassis
PowerEdge C4140 worker nodesan accelerator-optimized, high density 1U
rack server. Optimized to start small &
scale out.
Mellaonox SB7800 Infiniband switch
For maximum throughout connectivity
Scale
Storage & Compute
Independently
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On-prem is more cost effective3-year TCO is $320K less compared to Amazon AWS = $8.9K cheaper per month
Price/month (36 months): $46,793.44 Price/month (36 months): $55,708.25
http://calculator.s3.amazonaws.com/index.html
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Dell EMC ServicesOrganizations of all sizes turn to Dell EMC and Dell EMC Partners to provide the services needed to
succeed
Dell EMC deployment experts have a proven track record of success in thousands of
engagements worldwide.
Dell EMC ProSupport offers a single point of accountability, premium hardware and
software support available 24x7 and next-business-day on-site service.
Dell EMC AI Consulting can help you chart your course
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Dell EMC Services and Financing
Dell EMC Professional Services
Solutions customized for your customers’ needsLeverage on-site integration and/or application implementation with Dell EMC Professional Services
Support is always on for your customersGet unlimited access to 24x7 chat, email and phone support services with how-to assistance and disaster recovery from Dell EMC ProSupport
Deployment assistance when customers need itDell EMC AI Consulting can help you chart your course
Dell EMC Financial Services
Leasing and financing solutions are available throughout the US, Canada and Europe
Dell EMC Financial Services can finance the total technology solution
Efficient electronic quoting and online contracts offer an exceptional customer experience
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Dell EMC Consulting Services for AI
Foundation
• Install/Configure packages/libraries
• Provide architectural recommendations for Big Data environment
• Provide best practices for Data Science methods, tools, and processes
Data Engineering
• Data source identification
• Data pipeline development
• Data transformation and meta-data reporting
• Data security & privacy review
• Installation of additional Hadoop tools and packages
Data Science
• Use case identification, validation, and scoping
• Develop data models, algorithms, and programs
• Data visualization – development of dashboards and KPIs
• Training on new tools, methods, and techniques for
ML/DL/AI use cases
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Resources available to Partners
https://www.dellemc.com/en-us/solutions/data-analytics/machine-learning/ready-solutions-for-ai.htm
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Suggested Reading
201-level Sales Training Presentation201 PPT with recorded narration Data Science Overview slides with narration
201 PPT with recorded narrationRS for AI Hadoop Simplified messaging with narration
201 PPT with recorded narration RS for AI NVIDIA Simplified slides with narration
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Go to people
GLOBALReady Solutions for AI SME: [email protected]
EMEAReady Solutions lead: [email protected] Specialists lead for Data Analytics & AI : [email protected]
NORTH AMERICAReady Solutions lead: [email protected] Specialists lead for Data Analytics & AI : [email protected]
APJReady Solutions lead: TBHWorkload Specialists for AI :ANZ: [email protected] + [email protected] + [email protected] Asia: [email protected]: [email protected]: [email protected]
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Start today
The future of artificial intelligence is now!
• Dell EMC has what customers need to harness the power of AI, machine and deep learning — simplifying the IT
infrastructure to provide faster, deeper insights with Ready Solutions for AI designed by industry experts.
• Whether you’re an expert, or just getting familiar with this exciting new territory, you don’t have to go it alone - Data
Analytics and HPC sales specialists can help close deals. ACES can help with quoting and ordering.
Schedule time with a
Dell EMC Data
Analytics or HPC
Solutions Specialist
Take the next steps to build your machine learning business today:
Visit the Dell EMC
Machine Learning
Knowledge Center
Visit us online at
Dellemc.com/readyforai
Ready Solutions for AI, ML, DL
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• AI is complex and many don’t have the time, expertise or resources to build optimized solutions
• Data is growing at an astronomical rate and it’s impossible to take full advantage of it manually to
get insights to win
• Reduce time to architect and deploy by up to 12 months while minimizing risks
• 2x the performance of competing solutions
• Improve data scientist productivity by 30%
• 30k services people available to help customers on their journeys to AI
• Dell EMC is the only one with a portfolio from the edge to core to the cloud, with solutions from build to buy to meet customers where they are in their data analytics journey
• Dell EMC-unique software for data science environments in just 5 clicks
• Award winning services and support, and Financing
Dell EMC Ready Solutions for AI - SynopsisAI simplified to help your customers get deeper data insights with proven Dell EMC expertise
Why do
customers
need it?
Compelling
benefits
Unique
differentiators
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A uniquely differentiated portfolio
“The [Dell EMC] products were vastly easier to set up, Dell EMC was far more responsive to service requests and questions (hours
compared to days or weeks for a response), and generally far less red tape with Dell EMC over HPE ” Source: “Why HPE Account LeSaint Logistics Is
Moving toDell EMC,” October 2016
Ready Solutions Ready Solutions have servers, storage,
networking, software and services
optimized for machine and deep learning
workloads
HPE offers HPE Rapid Software
Installation for AI = a way to download
Bright Cluster Manager on the Apollo
6500 server
It’s all about Watson, all the time and it’s
a service
Reference
Configurations
Dell EMC offers deep learning server
configurations with Bright Cluster
Manager
HPE offers a Deep Learning Cookbook of
that includes a benchmarking suite and
web-based tool for benchmarks
When looking for reference
configurations, IBM suggests Watson in
the IBM Cloud
Customer Solution
Centers
Dell EMC’s HPC and AI Innovation Lab
has a Top500 supercomputer, WW HPC
Innovation Centers and WW Customer
Solution Centers to assist customers
HPE AI Innovation Centers and Centers
of Excellence are just their customer
solution centers renamed
IBM Global Services Customer Solution
Centers are focused on the Services part
of the business
Machine Learning as a
Service
Dell EMC offers machine learning as a
service via the Microsoft Azure CSP
program with Machine Learning Studio
HPE offers machine learning as a service
via Microsoft Azure
Watson is available as a service
• HPE announcement: https://globenewswire.com/news-release/2017/10/25/1153239/0/en/HPE-Introduces-New-Set-of-Artificial-
Intelligence-Platforms-and-Services.html
• IBM: https://www.ibm.com/watson/products-services/ and https://www-935.ibm.com/services/us/its/pdf/custsolctr.pdf
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A uniquely differentiated portfolio
AIRI
Ready Solutions Pure Storage has released AIRI
reference architectures of NVIDIA DGX-1
servers with its FlashBlade storage
connected with Arista 100GbE.
Without education, services, support,
financing or community
NetApp has released reference
architectures with NetApp A800/A700 all-
flash storage array and NVIDIA DGX-1
servers connected with Cisco Nexus
100GbE. Without education, services,
support, financing or community
NVIDIA is partnering with anyone to sell
its DGX servers. DGX-2 has 16 GPUs.
Dell EMC PowerEdge Servers have up to
6 GPUs, however, most applications are
optimized for 1-4 GPUs
Reference
Configurations
Only reference architecture documents,
not solutions
Only reference architecture documents,
not solutions
NVIDIA HGX reference architecture is a
“starter recipe” for AI systems in
hyperscale data centers
Customer Solution
Centers
No lab nor customer solution centers No lab nor customer solution centers No customer solution centers
Machine Learning as a
Service
NVIDIA GPU Cloud is a Docker container
repository. NVIDIA nor PURE offer
machine learning as a service.
NetApp partners with Amazon Web
Services
NVIIDA is “seeking to host the new
NVIDIA GPU Cloud platform,” which is a
Docker container repository
• PURE announcement: https://www.purestorage.com/company/news-and-events/press/ps-airi.html
• Netapp announcement: https://www.theregister.co.uk/2018/06/04/netapp_nvidia_deep_learning_ref_architecture/
• NVIDIA announcement: https://nvidianews.nvidia.com/news/nvidia-partners-with-world-s-top-server-manufacturers-to-advance-
ai-cloud-computing
Dell EMC is the ONLY tier1 with a portfolio from workstations to optimized solutions to supercomputers, with worldwide education, services,
support, financing and builders community to support customers as their data and their businesses grow.
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Three Clicks, Single PaneJupyter NotebookStart WorkingJob Insights
Data Science Portal: 50% fewer steps
CLI
Login via CLI01
Allocate HW02
Load Modules for Libraries03
Load Modules for Frameworks04
Load Module for Job Scheduling 05
Start Services 06
Port Forwarding 07
Jupyter Notebook 08
Start Working 09
Integrate Tensorboard 10
Job Insights 11
Login via GUI01
Three Clicks, Single Pane02
Jupyter Notebook03
Start Working04
Job Insights05
Data Science
Portal
Login via GUINA
NA
NA
NA
NA
NA
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Dell EMC Isilon F800 All-Flash Scale-out NASHigh Performance and Effortless Scaling to Accelerate AI Innovation
VS Closest Competitor
Isilon Scale-out Comparison
Up to 9 Million IOPSUp to
9xMore
Up to 540 GB/sUp to
18xMore
Up to 68 PBUp to
46x More
250K IOPSPer chassis
10’s TBs up to 33 PB
15 GB/sPer chassis
Up to Millions of concurrent connections
Isilon eliminates the I/O
bottleneck for AI at any Scale
✓ Faster training and validation of AI models
✓ Higher model accuracy with larger and
more detailed data sets
✓ Achieve maximum ROI of compute
investments – from 1 to 1000’s of GPU’s
✓ Increases data science productivity
Note: These are not public references
All Flash