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Modern Marketing Strategies

Presented by Josh Williams

Electronic Marketing Presentation // November 30, 2006

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The Background StoryJAM360: Two businesses that merged as one

•JAM is a full service agency that has been established for over 15 years

•360id is a boutique design studio specialising in websites, corporate id & AV presentations

•We officially became JAM360 when I started with the business in April

•My role is to manage the 360id side of the business and integrate the online and offline world of marketing for our clients

•I am heavily involved with both client service and production

•Some projects I have worked on include:

-Website Design -Photography -Audio / Visual productions

-Creative Advertising -Interior fit-outs -Corporate Identity

-Vehicle Signage -Mobile Marketing -Brand consultancy

Electronic Marketing Presentation // November 30, 2006

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How I can help your contacts / referrals

1. Consultancy Service – gain an understanding a specific marketing problem or objective

2. Create a solution – no matter how big or small the brief! I can develop a unique marketing strategy to achieve a client’s desired goals and objectives

3. Implement strategy – Once I have presented my solution to a client and they approve it, I work directly with them until the project is complete.

4. Measure ROI – every project is different; but no matter what the strategy involves every client wants a return on investment and we provide as much as possible to create accountability in the process

5. Provide ongoing support – I am interested in developing long term relationships with clients rather than quick band-aid solutions. Most clients continue to do business with us long after the original strategy is implemented.

Electronic Marketing Presentation // November 30, 2006

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The new era of marketingA lot has changed in the advertising world since the rise of the Internet and online marketing. New marketing technologies allow for more dynamic interaction between the elements of your marketing mix.

WEBSITE

PRESS SIGNAGE

EMAIL MARKETING

SMS MARKETING

DIRECT MAIL

Electronic Marketing Presentation // November 30, 2006

STATIONERY RADIO

TV

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The benefits of this approach:

• Greater accountability for clients to measure performance of marketing

• Using marketing as an investment rather than an expense

• We develop a system that grows with the business over time

• Allows for smarter and more targeted marketing – easy market segmentation

• Any business can service it’s client’s better by implementing these systems

• Excellent return on investment – rather than a direct return we develop systems to engage an audience, increase sales and build customer loyalty for ongoing results that grow with your business

Electronic Marketing Presentation // November 30, 2006

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How can we apply this to BNI North Beach?

As previously discussed, I have created a marketing solution to help us achieve our goals and objectives. From my point of view, our marketing objectives include:

• Positioning our chapter as something unique – creating our own identity

• Generating a regular flow of new visitors to the group

• Building memberships in the chapter – target 30 before July

• Set the standard for chapter marketing in Perth

Electronic Marketing Presentation // November 30, 2006

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What are the steps we need to reach these objectives?

• Create our own brand / identity

• Develop integrated online / offline strategy

• Track and Measure performance of campaign

Electronic Marketing Presentation // November 30, 2006

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Create our own brand identity Not only with a logo and business cards, but with material to be developed for here when people come to visit.

Consistency is the key.

Electronic Marketing Presentation // November 30, 2006

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Develop integrated online / offline strategy

By inviting people with these cards it builds the credibility of our chapter and shows we are serious about our referrals!

Electronic Marketing Presentation // November 30, 2006

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Develop integrated online / offline strategy

By directing people to this webpage the membership process is streamlined by promoting available positions with links to enquire.

People will be directed to this site by:

You!The cards you hand out

Electronic Marketing Presentation // November 30, 2006

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Track and Measure performance of campaign

Every week I will submit a brief report to the leadership team that breaks down the number of hits the website is receiving.

The obvious way to measure the effectiveness of this campaign is to see how quickly we can grow the chapter.

As we move forward we can always look for ways to improve the campaign – the website will evolve as the chapter grows. •

Electronic Marketing Presentation // November 30, 2006

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Thank you for your time

Electronic Marketing Presentation // November 30, 2006