1

MID Introduction

WPO Team

2

Introduction

3

Example MID (Mobile Internet Device)

*Other names and brands may be claimed as the property of others.

Usage Vectors– Internet Everywhere

– IM / Email

– Basic Navigation

250g Solid State Disk (2GB) 256-1G MB Memory GPS, WiMax, BT, WiFi Smaller battery Thickness goes to <=20mm

5”

130 mm

75 mm

Entertainment

Access Information And Locate

Thickness: 17 mm Access Information and Locate:

Internet everywhere Navigation

Entertainment On The Go: Movies, TV,

music, casual games

4

Example UMPC-Samsung Q1

7’’ 1GHz Windows Vista 512 MB Memory 80G 2.5~3.5Hrs

*Other names and brands may be claimed as the property of others.

227.5 mm

139.5 mm

~25 m

m

7”

Work On The Go:

Office Apps,VOIP, Video, IT Managed

Internet everywhere

5

<3.5”

No

Mainly consumer

Boots into simplified UI

Embedded

Consumer price points

3.5”-6”

Yes

Mainly consumer

Boots intosimplified UI

Linux, Windows

Consumerprice points

5”-7”

Yes

Business

Boots into Windows UI

Mainly Windows

IT drivenprice points

Size

PC arch

Target Users

User Experience

OS

Price

LPIA TargetNon-LPIA Target

Mobile Internet Device (MID) UMPC

Platform Positioning and Targets

Smart PhonesSmart PhonesSingle FunctionSingle Function

EntertainmentEntertainmentStay In TouchStay In Touch

Information AccessInformation AccessBe ProductiveBe Productive

6

Menlow: Many Innovative Form Factors Possible…

7

Market

8

Main / Other Capabilities Driving MID Purchase

Source: UMG Marketing —Quantitative T-UMPC Study (US, PRC and Germany)

27%

26%

21%

15%

10%

10%

9%

7%

5%

5%

Access the Internet/ web surf

Watch TV or Movies

Turn-by-turn directions

Check or send email/ IM

Make voice calls

Play action games

Use LBS

Listen to music

Play casual games

'Super' home remote

• Top 3 Consumer MID Purchase Drivers: Web Surfing, Watching Movies / TV & Directions

• Music & E-Mail Rank Higher As Secondary Functions

62%

48%

48%

43%

40%

39%

31%

31%

29%

27%

Watch TV or Movies

Listen to music

Check or send email/ IM

Access the Internet/ web surf

Turn-by-turn directions

Taking pictures

Use LBS

Make voice calls

View / store / share photos

View documents - MicrosoftOffice

Main CapabilityMain Capability Other Capabilities (up to 3)Other Capabilities (up to 3)

9

Different other Terminals Subnotes, UMPCs – oQo, Sony U-

series

Vertical handhelds – Symbol MC9000

Portable video – Archos, Creative

Personal navigation – Garmin, Tom Tom, Magellan

Handheld Gaming – Sony, GP2X

Smartphones

Internet tablet - Nokia

10

Replacement Opportunity

Existing Users of DeviceExisting Users of Device

Source: Intel —Quantitative Study (US, PRC and Germany)Source: Intel —Quantitative Study (US, PRC and Germany)

QF2. Below are the current mobile electronic devices you own today. If you were going to purchase a mobile device similar to [PREFERRED T-UMPC] ..., would this new device QF2. Below are the current mobile electronic devices you own today. If you were going to purchase a mobile device similar to [PREFERRED T-UMPC] ..., would this new device replace any of these current devices you own (in other words, you would use this new device instead of one or more of your current devices)? replace any of these current devices you own (in other words, you would use this new device instead of one or more of your current devices)? Base: Prefer [CONCEPT] the most & T-UMPC IntendersBase: Prefer [CONCEPT] the most & T-UMPC IntendersNote: Respondents who did not rate their most preferred T-UMPC “Note: Respondents who did not rate their most preferred T-UMPC “Definitely consider purchasing” OR “Probably consider purchasing” were automatically designated as “No Definitely consider purchasing” OR “Probably consider purchasing” were automatically designated as “No impact.” impact.”

Single Function Handheld DevicesSingle Function Handheld DevicesWill Be Replaced By Converged DevicesWill Be Replaced By Converged Devices

Substitute DeviceSubstitute DeviceSubstitute DeviceSubstitute Device Complement/Complement/AdditionAddition

Complement/Complement/AdditionAddition

Would Not Would Not Consider PurchasingConsider Purchasing

Would Not Would Not Consider PurchasingConsider Purchasing

13%13%

41%41% 50%50% 52%52%

48%48% 41%41% 27%27%41%41%

GPSGPS PersonalPersonalMedia PlayerMedia Player

SmartSmartPhonePhone

HandheldHandheldGamingGaming

11%11%9%9% 7%7%

60%60%

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Full Web Experience

12

Pages would look like they do on any PC: no reformatting, Java/Flash/video works as it should.

Screen would be large enough to show web pages without scrolling or reformatting.

Better interface for browsing: new kind of mouse, track wheel, or touch screen (ideal).

Speed needs to be comparable to a broadband experience.

Would support streaming video and audio, Flash.

Could access all email accounts from phone, seamlessly.

To some, “full internet capability” communicates “full PC capability.”

“ Full Internet” as Described by End Users

“ Unfortunately, both YouTube's and Google’s Flash videos are unwatchable (on Nokia N800) because of the lower CPU power, and this is really a shame …” – OSNews 1/25/07

Source: Intel

13

020406080

100120140

Win

dow XP; I

E6

Win

dow XP; F

irefo

x

Red Flag L

inux;

Fire

fox

Linux;

Opera

8

Win

dow Mobile

; Pock

et IE

Rim O

S; Pro

prieta

ry

Full Web and Media Support

IA ARMExecution“You need IE7 to run….”ActiveX controlsJavascript, CSS, AJAX technologies

Plug-InsPlug-in not available (ie, Shockwave)Media was not available either by the SP or the device failed to render it properly

Internet Develops on IA

# of errors # of errors (Exe. + (Exe. +

Plug-Ins) Plug-Ins) observedobserved

14

Side-by-side Comparison: Plug-in Gaps

Samsung Q1 Samsung Q1 Founder H70 Nokia N800 Motorola Q Black-berry

Celeron M ULV 900MHz. XP

7”, 1024x768

Celeron M ULV 900MHz. XP

7”, 1024x768

Celeron M ULV

900 MHz

RF Linux7”, 800x480

OMAP1 Linux4.1”, 800x480

XScale 312Win Mob 52.5”, 320x240

XScale 312RIM OS2.5”,320x240

Browser IE 6.0 Firefox 2.0 Coolfox (Firefox 1.5) Opera 8 Pocket IE Proprietary

Flash Player 9 9 9 7 Not Supported Not Supported

WM Player 11 11 WMA/WMV WMA/WMV Pocket PC version Not Supported

Real Player 10 10 10 Real A/V Not Supported Not Supported

QuickTime 7.1.3 7.1.3 Not Supported Not Supported Not Supported Not Supported

Shockwave 10 10 Not Supported Not Supported Not Supported Not Supported

Adobe Read 8 8 7 7 Not Supported Not Supported

Java J2SE 1.5.0 J2SE 1.5.0 JRE 1.5.0 Not Supported J2ME J2ME

IA-based devices enable Full Internet Experience due to readily available Plug-ins and Codecs

15

Mobile Performance Popular Web Page Load Time Comparison Example

CPU performance enables better and richer Internet experience

Web Page Load Time(Lower bar is better)

0

5

10

15

20

25

30

35

google craigslist myspace msn maps.google yahoo foxnews wsj

Seco

nd

s

SLT-1GHz (Est)

Cortex-A8-550MHz (Best Estimate)*

ARM11-320MHz'06 (Measured)

67s

Data was measured and estimated in Feb 2007; page load time is subject to change as content, web server, network throughput, and client device system configurations vary. SLT estimates based on DTN-600MHz measurements and scaling factors derived from simulated dataARM11-320MHz measured based on Nokia 800 system.Cortex A8 – 550 MHz based on best case estimates from Intel

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Usage Model

17

Write & edit docs, create & edit video

Core Mobile Usage Needs

Stay in Touch

Entertain Myself

Access Information & Locate

News, Google, directions, what’s nearby, calendar,

office/enterprise apps

Play Music, Watch TV or movies, Play

Games, Take Photos

Talking, IM, E-mail, Life Blogging

Be Productive

Web / Internet

Full Web Experience Key Enabler & Differentiator. Opportunity = Addressing Needs in the Seams.

Wifi devices:Eg. Sony* Mylo

Music Players:Eg. Apple* IPOD

**Other names and brands may be claimed as the property of others.Other names and brands may be claimed as the property of others.

Gaming deviceEg. Sony* PSP

Ultra Mobile PC:Eg. Samsung* Q1

Navigation Devices:Eg. Garmin*

Smart Phones:Eg. Palm* Treo

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Target Usages

Access Info & LocateAccess Info & LocateEntertain MyselfEntertain MyselfStay in TouchStay in Touch Be ProductiveBe Productive

Mobile Internet Devices

Ultra-Mobile PCs

Social NetworkingSocial NetworkingVoIPVoIPChatChat

IMIMBrowsingBrowsing

Video ConfVideo ConfBlogBlog

VideoVideoTVTV

GamesGamesPicturesPictures

MusicMusicBrowsingBrowsing

DirectionsDirectionsPoints of InterestPoints of Interest

LBSLBSNewsNews

SportsSportsShoppingShoppingBrowsingBrowsing

InternetInternetCollaborationCollaboration

CommunicationCommunicationDatabasesDatabases

Remote AccessRemote AccessEnterprise AppsEnterprise Apps

Usages moving to the InternetUsages moving to the Internet

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Stay in Touch Apps

Skyrock

Email

Browser

Open SourceISV

Google Picasa

Myspace

51.com

Wangyou

Office Viewer

SpcaviewPhoto

IM

VoiP

Social Networking

GaimGaim

20

Entertainment Apps

ISV Open Source

Media Players

RealPlayer (Helix)

Video Google Video

YouTube

Joost

PPLive

Audio Real Rhapsody

Last.FM

Penguin Radio

Gaming LOKI

Browser

21

Access, Info, and Locate Apps

ISV Open Source

Turn by Turn Tom Tom

Navigon

ALK

Search Location, POI. Static Directions

Google

Naver

Browser

Voice Recognition Nuance

One Voice

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Back-up info: Menlow Platform

23

Menlow 1H’08*: The Uncompromised Internet in Your Pocket

PoulsboPoulsbo

SilverthorneSilverthorne

**All plans, features and dates are preliminary and subject to change without notice

24

Menlow Platform – Intel Ingredients Intel Silverthorne CPU

– 900Mhz - 1.86Ghz– Package: 13x14mm

Intel Poulsbo Chipset– Single Chip Integrated Graphics and

IO controller– Package: 22x22mm

Communication module– WiMax, Wifi, GPS, WWAN solutions

Intel Bangor Power Delivery VR Module

Intel SSD– Intel PATA SSD 2, 4, and 8 GB

capacity

Improving User Experience

MENLOWSilverthorne Poulsbo

Intel Solid State Disk

Intel SoftwareGraphics DriverUSB Client DriverNorth Bend Fuser

WIFIWIMAX

BTGPS

Intel Module

BangorPower

Delivery

Connectivity

Size

Multi-Media

Responsive

Highly Power Optimized With Reduced Silicon Foot Print andSoftware To Support On-The-Go Usage

25

Menlow : Multimedia Platform Experience High Definition

Video Poulsbo High Definition Video

Decode Accelerator Supporting Multi Format Video Input Stream

– MPEG2, H.246, MPEG4, WMV9/VC1

– Power Efficient

Low Power 3D Graphics Accelerator With Advanced (3.0) Texture and Shading Engine

– Industry Standard API support– Direct3D 9Ex, OGL 2.0(Linux)

Ability to Access and View Same Content As On A PC

– Support for broad range of Codecs, Players, and Plug-ins

Intel® High Definition Audio Controller

– 32bit, 192Khz Multi-Channel

– 7.1 Channel Surround Sound

– 2 In and 2 Out Streams Supported

High Quality Audio

Play Games

Full Internet ExperienceMENLOW

SilverthornePoulsbo

Intel Solid State Disk

WIFIWIMAX

BTGPS

Intel Module

BangorPower

Delivery

Intel Software

26

Silverthorne CPU– Delivering performance at

low power

– Enhanced Speed Step and Hyper Threading deliver performance when needed

– Speed offering 0.9 - 1.86GHz

DDR2 400/533Mhz – 3.2/4.2 GB/Sec

PATA UDMA 100– 100 MB/Sec

Fast Boot with Solid State Disk Drive

EFI BIOS optimized to reduce boot time

Menlow : Responsive Platform System available to

do more

Fast Boot1 ~15% faster than with

HDD

1 Forecasted

MENLOWSilverthorne

Poulsbo

Intel Solid State Disk

WIFIWIMAX

BTGPS

Intel Module

BangorPower

Delivery

Intel Software

27

Menlow : Connectivity

Easy Synchronization With Host

Intel1 Certified Multi-Radio module

– Different form factors/options under consideration

Poulsbo high speed USB client port

– Can connect as a client to a host system

USB Cable

ClientHost

Connect VIA WLAN, WWAN, or PAN

1 In planning phase, final POR expected Q2’07

MENLOWSilverthorne

Poulsbo

Intel Solid State Disk

WIFIWIMAX

BTGPS

Intel Module

BangorPower

Delivery

Intel Software

28

Menlow : Pocketability New and Small Designs

To Fit In Pocket CPU and CS Small Foot Print

– CPU 13x14 mm

– CS 22x22 mm

High Integration– Single Chip with Graphics,

Video, Memory and I/O Controllers

– Intel1 Multi Radio (GPS, WIMAX, WIFI) in half-mini PCI-E card form factor

– Bangor1 Power Delivery Module can reduce components and area by 50% compared to discrete VR

1 In planning and definition phase POR expected next quarter

Screen 4.8”

Memory 256/512 MB

Storage 2-4GB SSD

Battery 16 WHr

Dimension2 ~145x85x20; <300gm

Example Menlow Internet Device For Size Estimate

Size reference: Nokia* N800 Internet Tablet:

~144x74x12.7 mm; 210gm

2 Projected Dimension and Weight

MENLOWSilverthorne

Poulsbo

Intel Solid State Disk

WIFIWIMAX

BTGPS

Intel Module

BangorPower

Delivery

Intel Software

29

Menlow : Battery Life Projection Long Battery Life1

~6+ hours Intel Enhanced Speed Step

Technology, HT, Dynamic Cache Sizing, Clock gating

New Low Power CPU State ‘C6’ cuts idle power by 85% and average power by >50%

Video Play Back off loaded from host CPU and accelerated in HW

Power Reduction In Interfaces– DDR with no termination

resistors

– High Speed CMOS Interface between Host CPU and Chipset

Reduced Hard Disk Spin with NAND Memory

High efficiency custom power delivery module

Intel Solid State Disk

MENLOWSilverthorne

Poulsbo

WIFIWIMAX

BTGPS

Intel Module

BangorPower

Delivery

Intel Software

Platform Wide Power Reduction

1Pre Silicon estimate under BAPCO MobileMark* 2005 with 16Whr

30

Menlow Comms based on Usage Models

Host of wireless solutions enable rich MID & UMPC end-user experiences

Type of wireless required in a device will vary by usage segment

The chart below represents Intel’s thinking of wireless solutions needed to enable different usage models

MID UMPCWireless Entertain

MyselfStay in Touch

Access Info & Locate

Productivity Education

WiFi

Bluetooth

MDTV

GPS

WiMax

WWAN

UWB

Device Wireless Configuration will vary depending on functionality

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Menlow Wireless Solutions

Expected Wireless Technologies:– 802.11b/g GPS

– Bluetooth WAN

– 802.11n Mobile TV

– WiMAX UWB

Options for wireless attachment to Menlow:– USB (Eight 2.0 ports)

– PCI-Express (2 ports)

2 X 1 Ports2 X 1 Ports

(1 Client Port)(1 Client Port)USB 2.0 Ports (8) USB 2.0 Ports (8)

USB 2.0Controller

Host I/F 400/533 MTS

Low Power 2D 3D

VideoDecodeEngine

LPC HD Audio SDIO

IDE ATA 100

PCI-E

DDR2 400/533

Pou

lsb

o22x22 m

m

Silverthorne

All plans, features and dates are preliminary and subject to change without notice

32

ConnectivityConnectivityOn The Go On The Go WWAN

Example Menlow Mobile Internet Device

TV On TV On The GoThe Go

Multi ChannelHi-Def Audio

LocationLocationServicesServices

WirelessWirelessConnection toConnection toPeripherals:Peripherals:BluetoothBluetooth

Multi ChannelMulti ChannelHi-Def AudioHi-Def Audio

Un-TetheredUn-TetheredConnection Connection

At Home/Work:At Home/Work:Wi/FiWi/Fi

Connect toConnect toBiggerBiggerDisplayDisplay

Synch and GoSynch and Go

PCPCVersatilityVersatility

PCPCVersatilityVersatility

AnytimeAnytimeConnectivityConnectivity

AnytimeAnytimeConnectivityConnectivity MobilityMobilityMobilityMobility LocationLocation

AdaptabilityAdaptabilityLocationLocation

AdaptabilityAdaptability

*Other names and brands may be claimed as the property of others.

WiMax

33

Moorestown(’09) vs. Menlow (’08) Projections

Pre Silicon Estimates and Subject to change Average Power Estimate Under BAPCO* MobileMark2005 Office Productivity Workload

Moorestown will deliver significant boost on all key vectors

All plans, features and dates are preliminary and subject to change without notice

0

0.25

0.5

0.75

1

1.25

1.5

Gfx PerfAvg Power

Package Area

Form Factor (vol)

Menlow

Moorestown

~0.5X ~0.5X

~0.4X

~1.5X

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The End

Thanks!

35

User-Centered Innovation @ Intel: Mobile Point of Care

SparkAward

“…embraces process, strategy, integration, aspiration, collaboration, sustainability and other 21st century concerns...”2,3

MCA is a new category of Special-built Healthcare Mobile Device

“ groundbreaking innovations that are changing the face of healthcare… worldwide… excel in design and engineering achievement, benefits to patients and end-users, cost-effectiveness in manufacturing and healthcare delivery… represent the trend toward developing intelligent devices with increased functionality, system integration, and interoperability… ensuring safety or reducing errors…

devices like MCA will be used more and more… with a large company like Intel leading the way, there is hope that a standardized system will be produced…”1

Industry Awards for OakCity Concept Design of Mobile Clinical Assistant (MCA)

This foil is CLEARED for Public/Market Facing consumptionThis foil is CLEARED for Public/Market Facing consumption

36

At Home Neuromotor Test Device (Parkinson)

Silver award Industrial Design Excellence 2006 BusinessWeek and the Industrial

Designers Society of America– What problem it solves– Innovation (unique design qualities)– Aesthetics– Ease of use– Environment– Business

Intel cross-business group collaboration – User-Centered Design (UCD) – Corporate Technology – Digital Health

70 homes

Designs based on users’ needs are more likely to win

This foil is CLEARED for Public/Market Facing consumptionThis foil is CLEARED for Public/Market Facing consumption

37

Market Estimates

Mu

Mobile Internet Device & PC Market Forecasted at >200 Mu Units by end of Decade

UMPC

MID

Volume opportunity expected to come from some cannibalization of existing categories and add’l market growth

TAM Sources: Instat, VDC, iSuppli, Intel estimates 1H’06

Total Available Market to UMPC & MID

…