1 mercedes benz usa - video review december 18, 2013
DESCRIPTION
3 Frank Describes the Benefits of Real-Time Video Dynamic Inventory VideosTRANSCRIPT
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Mercedes Benz USA - Video Review
December 18, 2013
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Background
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Keys to a Successful Video Solution
Competitive
Scalable
Low Entry Price
Ongoing Support
Enrollment Friendly
Sales Friendly
Mobile
Flexible
First Class Video Solution• Continuous Improvement• Innovation
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Frank Describes the Benefits of Real-Time Video
Dynamic Inventory Videos
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Dynamic Inventory Videos
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The Only Dynamic Real-Time Solution• No out-of date videos and slow turnarounds (as from other solutions).
• No clunky, static hard files (except where required for SEO)
• No high costs of production, editing and re-deployment.
• No customer complaints and service issues as with other solutions.
Plus…
• All video is HD…it’s standard
• Mobile enablement on all devices
• Videos load and play more quickly than hard files on any device.
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Dynamic Inventory Videos
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Description – Dynamic Real-Time Video• Fully automated, data-driven real time Inventory Videos• Motion animation on images• Human concatenated voiceover• Feature-specific graphic overlays• Updates and changes are immediate and automatic—in real-time• Pre-rolls and post-rolls easily added
• Can be suppressed when multiple videos are viewed• CPO graphic custom overlays—brand message control• Device Detection and Optimization Tech—works on ALL Internet
devices• Content adjusts on-the-fly based on user behavior and profiles
• Videos are integrated into dealer site(s)• Video distributed as needed to 3rd party sites (Cars.com,
AutoTrader, etc)• YouTube channels created and managed for added SEO
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Dynamic Process
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Dynamic Video Instantly Reacts to the User
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The Next Generation of Vehicle Video—Video5 (V5)
Available January, 2014
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Video 5
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The Next Generation of VideoVideo 5 Player• Customizable Video Player Layout• Custom dealer-level branding, messaging, promotion elements, colors, etc.• Expand player size & shape in any direction based on user device.
Vehicle Marketing• Enhanced CPO Overlays• Voiceover syncs to text• Enhanced Video Scripts• Enhanced Voice Talent
Video Player Framework• Built entirely on HTML5• Faster• Custom per Platform
Additional Demo on a VDP
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Video 5
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V5 – The KILLER Benefit
Downloads INSTANTLY because it’s all HTML5…several times faster than ANY competitive offering (all hard-file-based solutions).
• Imagine your lift in video engagement rates.• Significantly-reduced wait-time frustration • No breakage in the vehicle presentation process!
• Imagine your lift in video completion rates.• Way fewer download pauses and consumer video exits.
Hard files are only used for SEO and some syndication.
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Video 5
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Custom Layouts – Make It Your Player!
Use your unique design, shape, branding, data, assets and messaging. Page 11
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Additional Video 5 Demos
V5 Premium Demo 1“Triple-Vision” – Mobile Optimization
V5 Premium Demo 2 with Other Features
Vertical/Landscape Mobile Optimization
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Video 5
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Mobile V5 – Maximizes Screens on All Devices• Pure HTML5 makes for maximum device compatibility • Custom-tailored to adapt and maximize any mobile-device screen
—horizontally or vertically.• Doesn’t leave gaps on either side of the player…fills screen
for maximum viewability.
Vertical:
Rotated to Landscape:
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Video 5
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V5 – Page-Integrated ExperienceShoppers Can Click Into Elements Within the Video Itself• Video can be interactive with page content• Multiple interactive elements (video timelines) draw shoppers’ into info and
features they’re interested in.
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Premium Video Services Offerings to Add-On
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Premium Services Add-Ons
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Premium Services You’ve Come to Expect
• Syndication to dealer YouTube accounts.• Unlimited Syndication to dealer sites & major portals:
• AutoTrader.com, Cars.com, EveryCarListed, Vast, etc.• TubeMogul = a dozen video destination sites
• Additional SEO services• Microsites add another location for SEO, provide alternative
vehicle selections and drive traffic back to your site• Video Site Maps help search engines find and list video.• Model-level video that’s non-VIN-specific can be deployed into
dealer YouTube accounts to maximize traffic from general search criteria.
• Foreign language integration
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Facebook Video Inventory - Socialink
Automatically keep your inventory and videos in sync with latest inventory updates
Connect your inventory to over 500 million* users
Application easily installs on dealer’s existing Facebook page
Not just a pop-up, but fully integrated into your Dealer Facebook page
Premium Services Add-Ons
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Video in Display Advertising
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Video Display Advertising
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Bannerlink – Data Driven Rich Media Ad Unit
• 300 + listings within each ad unit
• Dynamic inventory updates• Listing video with music and
voiceover• Optional Features
Inventory Listing Filters Customizable button
labels and calls-to-action
In-Banner Video Spanish version
Classic Bannerlink Demo
Non-Expandable Demo
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• Display inventory for all participating dealers in single ad unit
• Vehicle video for each listing• Inventory updated daily • Geo-targeted listing inventory based
on Zip Code• Filter data by New/Used, Make, Model• Optional In-Banner Video• Dynamic messaging • Hits on All Major KPIs
Low Funnel Activity Search Inventory Find a Dealer
Carousel Bannerlink
Bannerlink Tier 2 Auto Solution
Video Display Advertising
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Consumer Engagement• Typical rich media ad unit =
2.5% to 3.5%*• Bannerlink average engagement
rate = 14.8%• Bannerlink average interaction
time per campaign per month = 50+ HOURS
• Bannerlink click-through rate = .07%
Bannerlink provides the advertiser the ability to put their entire inventory in front of a user – IN PAGE.
Bannerlink provides advertisers with a more qualified customer post click.
Bannerlink Admin Demo
Dynamic Display advertising impacts prospects at all stages of the marketing funnel.
Video Display Advertising
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Questions & Next Steps?