1

Livelihoods Improvement Project for the Himalayas – Uttarakhand

11 Nov 2009

Enabling Mountain poor to access Market

Experiences of VC Promotion in ULIPH

2

Objective of Aajeevika

To improve the livelihood of vulnerable groups in

a sustainable manner through promotion of improved

livelihood opportunities and strengthening of local institutions

that relate to livelihood development.

3

Project Coverage

District Blocks Selected

Uttarkashi Naugaon, Mori, Dunda and Purola

Tehri Devprayag, Jaunpur, Bhilagna and Pratapnagar

Chamoli Ghat, Dewal, Dasholi and Narayan Bagar

Almora Bhaisia Chhana, Lamgara and Dhauladevi

Bageshwar Kapkot and Bageshwar

5 Districts, 17 BlocksHouseholds 42,690Community Orgs 4,000Villages 959

8 years (2004-05 to 2012-13)

Project Duration

Livelihoods Enhancement & Development

Value Chains evolved

1. Organic farming 2. Off season vegetable3. Dairy4. Poultry (Kuroiler)5. Medicinal and Aromatic Plants 6. Eco-tourism 7. Off-farm activities

Value Chain intervention 2008-09

MICRO DAIRY

(Income Increase by Rs. 9797/HH

MICRO DAIRY

(Income Increase by Rs. 9797/HH

ORGANIC

FARMING(Income Increase by

Rs. 480/HH

ORGANIC

FARMING(Income Increase by

Rs. 480/HH

Seed & honey Production

Fodder production, animal induction, ILDC, Milk & milk products

POULTRY

(Income Increase by Rs. 2891/HH

POULTRY

(Income Increase by Rs. 2891/HH

Kuroiler; eggs, meat

Business Vol.Business Vol.

Seed; 37.5 THoney; 0.18 T

Milk; 84000 LtrGhee; 1.23 T

Meat; 60 TEggs; 12.5 lakh

InterventionsValue Chains

C.B.R.E.& other non farm enterprises

R.N.F.S.(Income Increase by

Rs. 11168/HH

High value vegetables(Tomato, capsicum, F. bean, pea, potato)

O.S.V.(Income Increase by

Rs. 2500/HH

M.A.P. High value MAP products(saussoria costus, picorhiza, asparagus, Aloe vera)

TOUR ISM(Income Increase by

Rs. 6818/HH Community Based Eco Tourism

Business Vol.

560 Ton

Rs. 22 lakh

Nil

Rs. 1.5 lakh

Value Chains Interventions

Sn District IGA ME SME

1 Organic 5108 66 37

2 Off-season vegetables 4415 334 15

3 Dairy 0 150 8

4 Kuroiler 2193 2410 82

5 MAP 111 0 0

6 Eco-tourism and Rural Non-Farm Sector

41 46 6

Total 11868 3006 148

Progress of Value Chain wise IGA, ME and SMEsUpto 30 June 2009

Target 26,290 ME and 2448 SME by end of project

IGA, ME & SME TARGETS VALUE CHAIN WISE BY 2012-13 (End of Project)

 Total Organic OSV Dairy Kuroiler MAP RNFS Tourism Others

IGA 21737 21737 0 0 0 0 0 0 0

ME 33435 0 9242 5579 11536 1324 2057 1062 2635

SME 2500 126 616 372 223 88 218 70.8 786

Value Chain map of Off season vegetable Dharamghar Cluster [Current]

seedFYM/ FertilizerInsecticide/ PesticideEquipments

Traditional Practices

Unorganized farming

Poor HarvestingImproper Grading

Transport & trade

Consumption At District level

• Input providerHorticulture, Block and

private shopkeepers

Farmers N= 76

traders

Input Production Harvesting and Post harvest

Trading Consumption

Cooperative & Haat

Local Consumer

Local Consumer

Horticulture department

KVK & UPASaC

Aajeevika

FFUUNNCCTTIIOONNSS

OOPPEERRAATTOORRSS

SSUURRTTEERRSS

Value Chain map of Off season vegetable [Vision 2012]

Improved seedFYM/ FertilizerInsecticide/ PesticideEquipmentsImproved Technology

Improved POPOrganized

farming

HarvestingGrading

Primary Value addition

Assembly MarketingGrading

PackagingTransportation

Consumption At District and Mandi level

Input provider at cluster level Farmers N=5460

Cluster Level Federation

Input Production Harvesting and Post harvest

Trading Consumption

Cooperative & Haat

Local Consumer

District Consumer

Govt. Line Departments, Uni., KVK, TNGO

LIPH [UPASaC & Aajeevika], FFIs, Private partners

Regional Consumer

FFUUNNCCTTIIOONNSS

OOPPEERRAATTOORRSS

SSUUPPPPOORRTTRRSS

KVK,HTM

SWOT analysis of off season vegetable

Strength & opportunity Threat & weakness

Co

nsu

mp

tion

Tra

de

Tra

ns-

form

atio

n

P

rod

uctio

n

S

peci

fic

inpu

tsThere is 40% farmer engaged in vegetable Cultivation for their own consumption

Awareness amongst farmers

Favorable climate , High returns per unit areaMarginal & small landholders suitable for introducing organized farmingAvailability of crop insurance

Intuitionalised community in form of SHG.Opportunity for formation of federation and other

institutions

Big gap in demand & supply of vegetable

Lack of good quality seed, equipment and scientific knowledge among the Farmers.

• Absence of knowledge of Post harvest technology

• lesser volume fetching less price, • Lack of assured market •Poor packaging and handling•Lack of assured transportation

Non availability of fresh vegetables

Lack of knowledge of plant protection Measures and irrigation facilityInitial Investment is comparatively highLack of access to financePerishable nature of the produce

• Lack of market Information regarding price of the produce

Opportunity of harnessing better prices and employment generation through primary value addition and packaging

Vision 2012(Dharamghar cluster)

Benefiting 5460 target house holds in 546 hectare land [averaging 5 nali per beneficiary]

Establishment of one Cluster level federation( input support, marketing support and information and

benefits of collective vegetable farming)Establishment of 20 vegetable collection centers 2 in each

clusterEstablishment of Community resource person 4 per cluster

providing technical know how, demand forecasting and market intelligence.

Establishment of assured transportation system.Increasing per house hold income by Rs. 16500 per year

[Rs. 3300/ Nali]

KEY STRATEGIES OF IMPLIMENTATION:

Establishments of cluster level OSV co-operative

Establishment of 2 Input supply and collection Centre at each cluster

Input supply through Co-operative/ Federations

Institutional arrangement for sustainable technical services

Provision of CRPs’ & their Capacity building

Establishment of transport, trading and marketing channels

Institutional arrangement for sustainable marketing system

IDENTIFIED OFF-SEASON VEGETABLE VARIETIES FOR UPASAC AREA S. No. Name of proposed

off-season vegetable

Availability Season (High Price)

Variety

1 Cauliflower May-July PSB 1, snow boll

2 Cabbage Jan-Feb, May- July Green challenger, Bajarang

3 Cucurbits Feb – May Crop specific variety

4 Radish June - August Doonagiri, Japani White

5 Tomato June- November Himsona, Naveen2000plus, NP-5005

6 Capsicum May – July California wonder, solan hybrid 1, Bharat

7 French bean June - Oct S-9, Pant Anupama

8 Pea May-Oct Azad pea-1 & 6, Arkel

9 Potato June- September Kufari giriraj, Kufari jyoti

10 Ginger July - September Asami, Himgiri

ACTION PLAN

• Selection of beneficiaries. SHG members Priority WBR between cat (I) to cat (III) Should have appropriate land Must have interest in vegetable farming Alternative person in home to look after nurseries. Also must have alternative source of income Ready to contribute Demo & Training charges.

• Site Selection Near-by road Cluster with 200-300 HHs nearby villages.

• Capacity building Identification of training / technical institutes. Course curriculum (Pictorial / practical / theoretical). Identification and selection of exposure sites. Capacity Building of CRP’s

• Nursery ManagementBed preparationWater Management Maintenance of temperature, air & moisturePest control Regular monitoringTransplanting at right time Nursery crop cycleSelection of quality seed and varieties

• Cultivation Management Site selection and land preparation Crop consolidation Crop rotation Integrated Pest Management Regular monitoring by Technical Resource Person/CRP Development of Activity Calendar (Package of practices)

• Marketing Management

Assesment of local consumption ( from local shops to access the future demand & supply) – (Survey to be designed)

Identification of demand of nearby towns & Haldwani - (Survey to be designed).

Collection Centre

Packing & Grading

Storage facility.

Value addition.

ACTION PLAN

Event Activities Roles & responsibility Time frame

Awareness among community

preparing for awareness of community etc

AM DEP I Week of April

Preparing communication materials. AM TSG 15-Apr

Arranging meetings, CO and AM DEP/ TSG 45 days before the sowing [I week of May]

Orientation of beneficiary & site selection

Associating the subject matter specialist, where required

AM TSG I Week Of April

Preparing material for beneficiary, AM TSG 15-Apr

Cost – benefits, deciding the size of demo

AM TSG 15-Apr

Orientation/ briefing beneficiary on implementation plan

AM DEP [BC, BP, CRP and GP]

I Week of May

Visiting the site for assessment of suitability

AM DEP [BC, BP, CRP and GP]

I Week of May

Preparatory activity, procurement, signing of MOU

Deciding the MOU format and signing AM DEP [BC, BP, CRP and GP]

I Week of May

Deciding purchasing method [Purchase committee at BO]

AM TSG and FM II week of May

Purchase of External Inputs AM TSG and FM III Week Of May

Initiations of demo grounding activities

Land preparation AM DEP [BP, CRP and GP] I week Of June

Sowing AM DEP/TSG [BP, CRP and GP]

III week of June

Intercultural Operations and irrigation as per the POP

AM DEP [BP, CRP and GP] July and August as and when required

Harvesting and storage AM DEP [BP, CRP and GP] II Week of August on ward

Grading, packaging, transportation and marketing

AM BDS [BP] II Week of August on ward

Periodical visits/ monitoring

Fortnightly visits to obtain feed back and identifying problems

AM TSG/ DEP [CRP, BP] II week June Onward

Inviting 15 to 20 farmers for sharing the results and learning’s during the visits.

AM TSG/ DEP [CRP, BP] During the periodical visits

Trouble shooting AM TSG/ DEP and Resource person

As and when required

Reporting Visit/ observation Reports AM TSG/ DEP [CRP, BP] Within two days of Visit

Documentation (reason of failure, success, problems and learning’s)

  AM TSG/ DEP [CRP, BP] Within Fifteen days of the completion of the Demo

Crop-wise per Nali EconomicsS.N. Crop Cost of

CultivationProduction (Qtl) Unit sale price

(Rs.)Total Revenue (Rs.)

1. Tomato 950 7.0 8.00 5600.00

2. Cabbage 850 5.5 6.00 3300.00

3. Cauliflower 850 5.0 6.00 3000.00

4. Radish 250 3.0 5.00 1500.00

5. Capsicum 825 2.5 15.00 3750.00

6. Pea 300 1.5 12.00 1800.00

7. Cucurbits 500 3.0 10.00 3000.00

8. Potato 600 3.5 8.00 2800.00

9. Coriander 150 1.0 25.00 2500.00

10. French bean 250 2.00 10.00 2000.00

Crop Rotation

Rainfed (70-80% of total area)

June-July to Sep-Oct

Oct-Nov to Jan-Feb

Feb-Mar to May-Jun

Revenue from rotation

1. F.Bean Cabbage Tomato 10900.00

2. Cabbage Coriender Capsicum 9550.00

3. C.Flower Pea Potato 7600.00

Irrigated (20-30% of total area)

10-15% higher production over un-irrigated

1. Tomato C.flower Cucurbits 12460.00

2. C.flower Cabbage Cucurbits 10200.00

3. Pea+ Coriender

Cabbage Cucurbits 11100.00

Lessons learnt in VC development in mountain areas

• Individual approach of production , collection marketing

• Lack of input services and BDS services • Poor knowledge of value addition at farm level• Poor knowledge of market trend and

consumer behaviour• Lack of business approach of the hill people

Continued…..

Key interventions made to get success

• Orientation of project staff for VC promotion through Gtz/ ICIMOD

• Vision building of community at cluster level • Interactions among community, project

staff,Gtz ( RED)staff,govt line department staff and other operators(middle man,transporter,adhati)

• Formation of product specific activity group of farmers Continued…..

• Exposure of activity group members to different mandis and interaction with the adhatis ,knowing seasonality,pricing,quality parameter,logistics etc

• Micro planning at farm/cluster level and its implimentation

• Regular technical support and other BDS services through project and other resource agencies Continued…..

• Buyer seller meet at cluster level inviting different buyers and their interaction with the community

• Consolidation of volume /produce at village/ cluster level

• Collective marketing of produce