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LISTING SERVICES

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ROYAL LEPAGE

Over 100 years of selling real estate in Canada. Proudly Canadian with over 15000 Realtors®

Canada’s Largest Referral network of over 15,000 & 127,000 wordwide including Berkshire Hathaway Home Services, Leading R.E. Companies Of The World, Global Relocations, Brookfield Global Relocations

Luxury Home & Commercial Programs. Expertise in recreational, farms, investment, retirement, and international properties

The voice of Canadian Real Estate ( TV, online, print / newspaper, social media). The single most quoted real estate company in Canada and a trusted source of information and advice.

The only real estate brand in Canada with our own Charity

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ROYAL LEPAGE NIAGARA

Dedicated to real estate in the Golden Horseshoe. A locally owned & operated full service real estate brokerage with a team of over 400 well equipped Realtors® in office locations across Niagara

#14 on Real Trends Top 250 Brokers in Canada

#1 in Niagara with 32.8% Market Share in 2013 and 5238 transactions. The leader in Luxury Home Sales. Development / New Homes / Commercial / Farm

Cutting Edge Training / Services / Support / Technology

Honesty, Integrity, and professionalism

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Royal LePage Niagara 32.8%

Re/Max Garden City; 12.5%

Re/Max Niagara Rlty; 10.1%Century 21 Today; 5.8%

Re/Max Welland Rlty; 5.3%

CB- Momentum; 5.9%

NIAGARA ASSOCIATION of REALTORSMARKET SHARE - RESIDENTIAL MLS UNIT SALES

6 Largest Real Estate BrokersYear To Date as of December 31st, 2013

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Royal LePage Niagara R.E. Cen-tre; 22.0%

Royal LePage State; 12.6%

Royal LePage Burloak; 1.2%

ReMax Garden City; 14.5% ReMax Escarpment; 20.7%

ReMax Riverside; 7.3%

MARKET SHARE Residential -MAJOR BROKERS COMBINED AREAS OF GRIMSBY, SMITHVILLE , WEST LINCOLN & DUNNVILLE

YEAR TO DATE as of December 31st, 2013

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LISTING & MARKETING SERVICESLocal Expertise / National Exposure

MLS® - maximum exposure to 2+ boards including NAR / RAHB (3400 members) with option to TREB. Auto email notifications to all member prospects.

Team Royal LePage Notifications & Caravan

Fuel Creative, our own In House Creative Design Studio, Feature Sheets, Custom Advertising, Mail Outs

Local Group / Individual Advertising / Luxury Home Marketing Packages

GTA Exposure & Advertising

Signage with 24x7 Answering Service & Showing Requests

All listings promoted at our Fairview Mall Kiosk

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ONLINE MARKETING

Over 90% of home buyers start online

Realtor.ca, ICX.ca, Royallepage.ca

HomesNiagara.com, the most popular real estate web site in Niagara Integrated video, mapping, social media, blog, consumer tools, strategic online and offline advertising

All Royal LePage Niagara Listings and web sites are mobile enabled (accounts for 25% traffic) and available on our exclusive Mobile Sign Topper.

Internal Syndication, all Royal LePage Niagara MLS® listings are syndicated out to over 60+ Royal LePage Niagara Agent web sites

Royal LePage Canada and Royal LePage Niagara Facebook & Social Feeds dominate over every other company

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LUXURY HOMESLuxuryHomes.com, a leader in luxury real estate online. Social syndication with 19000+Facebook followers (www.facebook.com/luxuryhomescom)

LuxuryHomesNiagara.com, a leader in luxury real estate online in Niagara / Hamilton / Haldimand. Local luxury information, social connectivity (www.facebook.com/luxuryhomesniagara), listings, statistics. Google integration driving local buyers to our site.

Royal LePage Carriage TradeHomesNiagara.com, the most popular real estate web site in Niagara Integrated video, mapping, social media, blog, consumer toolsStrategic online and offline advertising

Royal LePage Niagara is the leader in Luxury within the Niagara region.

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RESEARCH / STATISTICS

Royal LePage Canada national surveys & reports. Local reports, market conditions & information

National and local MLS® statistics including Niagara Association of Realtors and Realtors Association of Hamilton / Burlington

Custom CMA & marketing packageHome enhancement & showings checklistListing information, details, featuresListing documentation & activitiesPhotosSignageListing Input & appointment informationVirtual TourMonthly Statistics

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NEGOTIATIONS & ADMINISTRATION

We will represent your best interest to negotiate and finalize a salePresent, review, and negotiate all offers on your behalf

Consistent communication throughout the sales process

Assist with conditions, disclosures, title, appraisals, inspections, documentation, final walk-thru, closing, moving

Finalize the sale and communicate with lawyers. Our administration department is RECO, FINTRAC, PIPEDA, CRA compliant

Assist with buying a home or relocation

Provide you access to our 3rd party affinity program

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FORMS / PROCEDURES

Working with a REALTOR

FINTRAC Compliance Records

Seller Representation Agreement

MLS Input Sheet

Seller Property Information Statement

Privacy policy

Sample Offer

Conditions / Negotiations

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IN THE COMMUNITY

We are passionate about selling homes and real estate. Our entire organization is also committed to giving back to the community and various programs that make this area a great place to live

Support Royal LePage Shelter Foundation with garage sales, walk a mile in her shoes, commission donations, events. We have donated over $17 million nationally to Women’s Shelters

Regional Cancer Programs / Fundraising / Event Participation

Annual Food Drives throughout the region

Proud Sponsor of the Niagara Ice Dogs

Helping You Is What We Do

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ABOUT MEAbout You

Interests

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MY REAL ESTATE CAREER

About Ryan

Interests

2006

•Licensed

•Joined Royal LePage Niagara

2007

•Received Designation

2008

2009

2010

www.ryanjohnstone.ca

MY PERSONAL SERVICESMy Web SiteMy Social Media PageFeature SheetsMy StatisticsMy Virtual ToursFull CMA with comparables (actives, sold, expireds/withdrawn), public record information, pricingMy Unique Selling Proposition – What Sets Me ApartI’m a Realtor®: I am held to a higher level of ethics, required to complete ongoing training, and a member of local and national boards and organizations

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MY COMMITMENTI will be honest and upfrontI will tell you if myself or my company is not the best fit for your situationI will be honest about pricing your propertyMy Unique Selling Proposition – What Sets Me ApartMy Marketing Starts when we agree on a price and sign the listing. I can have your home on the market in less than 48 hours. The best marketing in the world will never sell an overpriced home.

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CLIENT TESTIMONIALSMy Web SiteMy Social Media PageFeature SheetsMy StatisticsMy Virtual Tours

CONTACTRyan JohnstoneBroker / Manager

Office: 905-357-3000Cell: 905-321-8537Email: ryan@royallepage.caWeb: www.ryanjohnstone.ca

Facebook: www.facebook.com/ryanjohnstoneca

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SUMMARYA proud Canadian Brand with over 100 years of service

Royal LePage Niagara leads the market in Niagara

We pride ourselves in providing full service, maximum exposure, ongoing communication and results

Our team is with you every step of the way

Unlimited resources working to turn your FOR SALE signinto a SOLD sign

Community minded, we work, live, and give back to this great area

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OPTIONAL SLIDES NEXT

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NEW SITE GARNERS MEDIA ATTENTION

More than 29,450,000 media impressions were garnered for the launch of Royal LePage’s new national website, which launched on April 16, 2013.

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THE ROYAL LEPAGE SHELTER FOUNDATION

With your help, the Royal LePage Shelter Foundation is thrilled to announce that we raised $2.08 MILLION in 2012!

• The most ever raised in a single year!• Brings our total to over $16 million raised since 1998• A huge THANK YOU to all our Commission Donors, thosewho organized and supported fundraising events, everyonewho purchased Shelter Blooms and our outstanding GarageSale for Shelter volunteers!

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NEW NATIONAL WEBSITE NOW LAUNCHED

The new www.royallepage.ca launched on April 16, 2013

New Features Include:• Google Partnership and technology• Improved searching, information, stats / reports• Mobile Friendly & Search Engine Optimized

This ensures that Royal LePage Canada is one of the most popular real estate web sites in Canada.

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QUESTIONS?

When did you first start thinking about selling your home?How long have you lived in your present home?What was your original purchase price?What improvements have you made to your present home and what one thing would you change?What is the approximate balance on your present mortgage?How did you arrive at your price?Where would you like to move?When would you like to be in your new home?What is most important to you Price, Timing or Convenience?What would it do to your plans if you did not sell?

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QUESTIONS?

Would you have to sell your present home to buy a new one?Who else have you been talking to about the sale of your home?What would it take to get your home listed with me today?

I would like you to show me through your house, as if I were a buyer and you were the Realtor. Please feel free to point out the features you have enjoyed the most. That way we won’t miss anything that could affect the market value of your home.

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THE ROYAL LEPAGE COMMITMENTThrough it all, the personal and professional commitment of the REALTOR® is to ensure that a seller and buyer are brought together in an agreement that provides each with a “win” that is fair and equitable.The motivation is easy to understand. For most brokerages, they receive no compensation unless and until the transaction is complete.

Not every real estate salesperson or broker is a REALTOR®. That term and the familiar Block “R” logo are trademarked by the Canadian Real Estate Association (CREA) in association with the National Association of REALTORS® in the United States. CREA also owns the MLS® trademark. Both trademarked logos can only be used in Canada by members of CREA who accept and respect a strict Code of Ethics. The MLS® database is operated by member boards in various provinces and in Ontario by real estate boards belonging to the Ontario Real Estate Association (OREA). The boards provide an ongoing inventory of available properties and ensure maximum exposure of properties listed for sale. Most resale homes in Ontario are listed and sold through the MLS® systems of a member real estate board.

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THE ROYAL LEPAGE COMMITMENTThe typical actions, research steps, procedures, processes and review stages taken by a REALTOR® to complete a successful residential real estate transaction depend on the transaction. Some tasks may take minutes, hours, or even days to complete, while some may not be needed.

These tasks reflect the level of skill, knowledge and attention to detail required in today’s real estate transaction, understanding the importance of having help and guidance from someone who fully understands the process - a REALTOR®.

REALTORS® are pledged to uphold the stringent, enforceable tenets of the REALTOR® Code of Ethics in their professional dealing with the public. Remember, not every real estate registrant holds REALTOR® membership or MLS® access; make sure yours does!

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PRE-LISTING ACTIVITIESMake appointment with seller for listing presentation Send seller a written or email confirmation of listing appointment and call to confirm Review pre-appointment questions Research all comparable currently listed properties Research sales activity in the area from MLS® database Research days-on-the-market for similar properties, location and price Review property tax roll information Prepare Comparative Market Analysis (CMA) to establish fair market value Research property’s ownership and how it is held (deed) Check municipal tax records for lot size Verify the legal description from public records Check Planning Department of municipal offices for current zoning Check for land use restrictions or special zoning Verify legal names in the Registry Office (or deed) Prepare listing presentation with researched materials Drive by the property to assess the curb appeal, compare with others in neighbourhood Start formal office file on the property Confirm school district and effect of schools on the property value Determine whether property is subject to a shoreline road allowance (if applicable) Review all pertinent information to ensure that it’s complete

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LISTING ACTIVITIESExplain the various agency relationships using Working With a REALTOR® pamphlet and get acknowledgement that this has been reviewed with the seller Give the seller an overview of current market conditions and projections Review sales representative and brokerages credentials and accomplishments Review and confirm all legal descriptions and ownership details Measure exterior and establish the square footage above grade Confirm lot size from owner’s survey - if no survey is available, make a note on the listing Note any lot line fencing, easements and variances Discuss with the seller the possibility of seller take back (STB) and other options Review any appraisals that may have been made Present CMA to the seller including comparable sold properties, current listings and expired listings Offer pricing strategy based on experience and current market conditions Discuss a marketing plan to meet the goals of the seller Explain the advantages and power of Multiple Listing Service® Explain the use and power of web marketing and www.realtor.ca Explain the work both the salesperson and brokerage do behind the scenes and availability at night and on weekends Explain the sales professional’s role in taking calls and screening for qualified buyers and curiosity seekers Present and explain the strategic master marketing plan Review and explain the Listing Agreement and obtain the signature of the seller - provide the seller(s) with copies

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MARKETING ACTIVITIESPrepare and check MLS® data input sheetUpload to Real Estate Board – MLS® Data Input Proofread listing as it appears in www.realtor.caTake additional photos for uploading to MLS® and for use in flyer. Talk to seller about virtual tour possibilitiesCreate both print and internet ads with seller’s inputCo-ordinate showings with the owner, tenants and other REALTORS®. Return all calls - weekends includedInstall lockbox if authorized by the ownerPrepare personal mailing and contact listGenerate mail merge letters to contact listOrder “Just Listed” cards and handoutsPrepare flyers and feedback faxesConstantly review MLS® listings to ensure property remains competitive in pricePrepare property marketing brochure for seller’s approvalArrange for printing of approved brochure and distributionDistribute property brochure to all company salespeopleMail out “Just Listed” notices to the immediate neighbourhood residentsAdvise company Network Referral Program of the listingProvide marketing data to buyers coming through international relocation

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MARKETING ACTIVITIESProvide marketing data to buyers coming from referral networkSubmit ads to company’s internet sitePrice changes promptly conveyed to all databases and internet groupsReprint supply of brochures as requiredUpdate mortgage information as available to all marketing facilitiesFollow-up feedback emails and faxes sent to representatives who have shown the propertyDiscuss feedback from showing representatives with the seller to determine if changes are required to accelerate the salePlace regular weekly update calls to the seller to discuss marketing activity and resultsReceive and review all Offers to Purchase submitted by buyers and buyers’ representativesEvaluate offer and prepare a “net sheet” on each for owner comparisonCounsel owners on each offer – explaining merits and weaknesses of eachContact buyer’s representative to discuss qualifications and motivations of their clientFax/deliver Seller Property Information Statement (SPIS) to buyer’s representative or buyer prior to offer if possibleConfirm that buyer is qualified by Mortgage OfficerObtain pre-qualification letter from Mortgage OfficerNegotiate all offers on seller’s behalf, setting condition time limits and closing datePrepare and convey all counter offers, acceptance and/or amendments to buyer’s representative

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MARKETING ACTIVITIESFax copies and mail originals of all documents to lawyer for the sellerWhen Offer to Purchase is settled and finalized by the seller, deliver to the buyer’s representative leaving a true copy with the ownerDeliver deposit to Trust Account as soon as practicableProvide copy of the executed agreement to the office for filing in the deal fileAdvise and counsel owner on the handling of offers while the original transaction is pending i.e. days to meet conditions in first offer and proceduresUpdate personal transaction program indicating sale pendingAssist buyer in applying for financing, if applicableArrange for appraiser to inspect the property and give any information including comparables, survey copy, etc.If STB – get Credit Report of buyer for seller and review it with him/herOrder Septic Tank inspection, if applicableDeliver water test results from Health Unit to mortgage companyArrange other inspections as required by financial institution and/or insurance company i.e. mould, termite, WETT inspection, etc.

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DURING LISTINGMeasure and record all room dimensionsObtain house plans if availableMake a copy of any house plansCopy survey and retain in listing fileAdvise seller of how showing appointments will be madePrepare instructions for salespeople showing the property and confirm with the seller the best times to show to prospective buyersHave Mortgage Verification Forms signed and submitted to mortgageeVerify with lender any penalties, terms and current rates and if the mortgage can be dischargedCheck on whether the existing mortgage can be assumed and under what termsConfirm any Condominium Fees or Homeowner Association fees currently in effectGet a copy of the Condominium bylaws, if applicableConfirm supplier of hydro or any other provider of this utilityCalculate the utility usage for the past 12 months from seller’s records Verify the availability of any septic bed layout or permits at time of installationWater – if municipal, check on rates for the past 12 monthsWell water – confirm well status and have Health Unit test so remedial steps can be taken if required. Advise of any abandoned wells on the property and put on the listing Determine natural gas, heating oil or propane supplier’s name and telephone numberNote on listing any rented appliances i.e. hot water tank, furnace, etc.Verify security system - owned, rented, terms and service termsAscertain if any lead-based paint, asbestos insulation, UFFI or other latent defect needs to be disclosed

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DURING LISTINGPrepare a list of property features such as pool, sauna, whirlpool, landscape pools and special plantsPrepare a list of chattels included or excluded from the sale of the propertyCompile a list of recent improvements, repairs or maintenanceSend letter to seller if property is vacant to advise insurance companyExplain the advantages of a lock box and have extra keys madeVerify if property has rental units. If so:

• Inquire as to whether they comply with the zoning by-law, fire and electrical safety• Make copies of all rental agreements• Determine ownership of any appliances or other chattels• Verify and list all rental amounts and deposits held• Inform tenant of the listing and discuss how showings will be handled

Arrange for installation of For Sale signAssist seller with filling in the Seller Property Information StatementGive the seller a blank copy of the Agreement of Purchase and Sale and discuss it with themExplain the offer presentation process and the possibility of multiple offersDiscuss the type of conditions that will likely be included in an offer to purchaseDiscuss results of Curb Appeal Assessment, Interior Décor Assessment and discuss ways to improve appearances for showingsArrange for Office Tour/Real Estate Association Tour and report comments back to sellerLoad listing into personal database for transaction management

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FINANCING / INSPECTIONS / CLOSINGContact lender regarding mortgage application progressPrepare/obtain waiver or condition removal documents and deliver to lawyer for the sellerCo-ordinate buyer’s professional home inspectionReview the inspection reportIf repairs required, assist seller in obtaining trustworthy contractor to perform required repairsSchedule appraisal appointmentProvide appraiser with comparables used to set list priceAssist seller in questioning appraisal report if it seems too lowWork with buyer’s representative to arrange any visits prior to closing as agreed in the Agreement of Purchase and SaleArrange for trust deposit monies, if in excess of commission due, to be given to the lawyer for the sellerBe available for any concerns/questions from the seller Advise real estate association that property is Sold and supply details as to price, date of sale, selling brokerage

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