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The KettleShellTransforming the World of Fitness

Tim Reynolds

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Kettlebells

Kettlebells combine strength, cardio and flexibility!

Full body workout. Burn more calories…in less time!

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What is the KettleShell?

Transforms Dumbbells into Kettlebells!

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Who Can Use the KettleShell?

Over 29,000 Gyms in the US Total Gym Memberships: 45.5

million

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Why is the KettleShell Better?

Greater Versatility of Existing Equipment Kettlebells are expensive.

Kettlebells take up space.

X

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INSERT RED/GREEN CHART

KettleShell

IronMaster

KettleClamp

GoFit Cap Barbell

Cost $45 $89-$200

$199 $25-$100

$10-$130

Sizes ALL 20-100lbs

ALL 7-45lbs

ALL

Adjustable

Adapter

YES NO YES NO NO

In Market

NO YES YES YES YES

MaterialSafety

Rubber

Iron Iron/Steel

Rubber

Iron

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Advantages of Using KettleShell

Increase Equipment Utilization Reduces Excess CostsSave Space Increased Revenue

Opportunities

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The KettleShellTransforming the World of Fitness

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Questions?

SAVE SPACE

INCREASED EQUIPMENT UTILIZATION

SAVE MONEY

The KettleShellREVENUE

OPPORTUNITIES

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Designing the KettleShell

Material Requirements: Tolerance Specifications

Manufacturing Criteria

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Manufacturing

Metal: Machining Casting

Rubber Spray Sealing: Rubber Casting:

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Safety and Reliability

Reliability Engineering Validates the design performance

through lifetime testing of the materials and the product function.

Establishes Warranty for the Product

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Product Variations

Various Sizes Small, Medium, Large

Different Colors Materials

Metal vs. Rubber

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Current Potential Markets

Gyms Workout Equipment and Kettlebell

Classes Workout Enthusiasts Colleges

Fitness Centers/Athletic Teams Rehabilitation Facilities

Physical Therapy/Sports Medicine Clinics

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User Resources

Product Warranty User Friendly Website

Online Ordering FAQ Kettlebell Articles/Research Peer Reviews

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Testing and Quality Control

Online Research Workout Protocols

Ithaca College Fitness Center User Reviews

OT/PT Clinic

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Team and Product Analysis Strengths

Domain Knowledge Research and Design Consultants

Weaknesses Manufacturing Knowledge

Opportunities Fitness Trends Market Size

Threats Kettlebells Adapter Options Efficacy

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US-FDA Regulations

510 (K) Demonstrate that the device is safe &

effective as legally marketed device▪ Required at least 90 days before marketing

unless device is exempt from 510 (K) requirements▪ Indicates product’s ability to endure

regulation process

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Why Buy the KettleShell: Workout Enthusiast

Tired of the Same Routine Minimal Results NOT ENOUGH TIME