1-introduction-to-entrp-and-business-development-1225793989824096-9.ppt

7/24/2019 1-introduction-to-entrp-and-business-development-1225793989824096-9.ppt

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Kuliah-1-Intro to En

KEWIRAUSAHAAN DANPENGEMBANGAN BISNIS


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OBJECTIVES

1.Memberikan ema!aman "en"an# $i$"em bi$ni$%baik &an# "erkai" 'en#an k(n$e bi$ni$% e)ak*

bi$ni$ 'an ke+ira*$a!aan% eren,anaan bi$ni$

ma**n en#emban#an *$a!a 'an

keber)an-*"ann&a.

.Memberikan kemam*an in"e#ra"i/ 'an

ke"rami)an *n"*k mam* meren,anakan%

men#(era$ikan 'an men#emban#kan $i$"em

*$a!a bi$ni$.

0.Membeka)i $ika 'an eri)ak* e"ika) 'a)am

berbi$ni$


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RUE O2 CONDUCT

Min 345 Pre$en" in C)a$$

Pre$en" in C)a$$ Be/(re S"ar"in# "!e

e,"*re

D(n6" U$e San'a)% Ka($ Ob)(n# an'

Han' P!(ne D*rin# "!e e,"*re

Ha7in# G((' A""i"*'e


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RE2ERENCES

1. Ban'(+$k&8 9 Corporate Imagination Plus,

Five Step to Translating Innovative Strategies

Into Action:% T!e 2ree Pre$$% Ne+ ;(rk% 1


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RE2ERENCES

5. Ne$!eim8 9Hig tec start up, te complete

andboo! "or creating success"ul new ig tec

companies:% T!e 2ree Pre$$% Ne+ ;(rk% 444

?. R(ber"8 9#ntrepreneurs in ig tecnology,$esson "rom %IT and beyond:O@/(r'

Uni7er$i"& Pre$$% O@/(r'% 1


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ASSESSMENT

Re*iremen"$8

Min 345 Pre$en" in C)a$$

Ha7in# G((' A""i"*'e

S,(reGra'e 8

Mi' Seme$"er Te$" UTS 8 F5

2ina) Te$" UAS8 F5

H(me+(rk PR 8 F45

Gr(* 8 0F5 B*$ine$$ P)an

In'i7i'*a) 8 1F5 aer an' ("!er$


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SAPN(.M## P(k(k Ba!a$an Uraian

A. Si$"em Bi$ni$

1 K(n$e Bi$ni$ K(n$e"*a) /rame+(rk $i$"em bi$ni$ A$ek $"r*k"*ra) 'an

/*n#$i(na) $i$"em bi$ni$% Sik)*$ bi$ni$

.Ana)i$i$ S"ake!()'er = K(n$e $"ake!()'er% K)a$i/ika$i an' in"ere$" $"ake!()'er

in#k*n#an Bi$ni$ In"erak$i $"ake!()'er% )in#k*n#an bi$ni$

0 2*n#$i Bi$ni$ 2*n#$i *"ama bi$ni$ marke"in#% r('*k$i% /inan,e 'an SDM

Ke"erkai"an an"ar /*n#$i

> Pr($e$ Mana-emen Bi$ni$ Pr($e$ Mana-emen Pen#er"ian% P)annin#% Or#aniin#%

'an C(r(ra"e C(7ernan,e A,"*a"in# 'an C(n"r())in#% C(r(ra"e G(7ernan,e

en#er"ian% rin$i 'an aa$% 'an in$"r*men

B. Ke+ira*$a!aan

F K(n$e Ke+ira*$a!aan Pen#er"ian ke+ira*$a!aan Peran 'an /*n#$i en"errene*r

'a)am '*nia *$a!a. En"erre*ne*r baka" a"a* )a"i!an

? In(7a$i 'an Ke+ira*$a!aan Pen#er"ian in(7a$i In(7a$i "ekn()(#i 'an "ekn(re*ner

S"ar"in# "!e B*$ine$$ 2ak"(r keber!a$i)an 'an ke#a#a)an bi$ni$ Ba#aimana mem*)ai*$a!a bi$ni$% an#ka! men'irikan *$a!a bi$ni$% E"ika 'an

eri)ak* berbi$ni$

3 Mi' Te$" Ba!an 'ari min##* 1 $'


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SAPM## P(k(k Ba!a$an Uraian

C. B*$ine$$ P)an


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INTRODUCTION

CONCEPTUA 2RAME O2

BUSINESS


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S&$"ema"i,a) Pre$en"a"i(n

Min' Se" (/ B*$ine$$

B*$ine$$ S&$"em

B*$ine$$ C&,)e


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Min' Se" B*$ine$$

B*$ine$$

inkin# S,ien,eTe,!n()(#& B*$ine$$

B*$ine$$ Pr(b)em


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B*$ine$$

C*$"(mer

Pr('*,"

B*$ine$$


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E@i$"en,e (/ B*$ine$$

Marke" Dri7en Te,!n()(#& Dri7en C*$"(mer 2(,*$ Pr('*," 2(,*$


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inkin#

Te,!n()(#&

S,ien,e B*$ine$$

Ob-e," 8 Na"*ra) S&$". Ar"i/i,ia) S&$". Rea) S&$"em

O*"*" 8 T!e(r& Pr('*,"$er7i,e Va)*e A''e'Per/(rman,e 8 Tr*"! Bene/i" E//i,ien,&

Va)i'i"& 8 Ab$()*"e Re)a"i7e C(n"e@"*a)

S"ar" 8 C*ri($i"& Nee' Nee'Pr(b)em


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Rea) S&$"em

Man

Na"*ra) S&$"em an'(r Ar"i/i,ia) S&$"em


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E//i,ien,&

E//e,"i7e Min C($"

Ob-e,"i7e A,!ie7emen"A,"*a)


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C(n"e@"*a)


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Pr(b)em

Di//eren,e

E@e,"a"i(n Rea)i"& Ob-e,"i7e A,!ie7emen"


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Pr(b)em S()7in# M('e)

Da"a In/(rma"i(n

Rea)

S&$"em

M

Moel

StanarPr(b)em

SolutionDe!ision

"!tion


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Pr(b)em S()7in# Ar(a,!

De/ine Pr(b)em

Genera"e A)"erna"i7e$

C!(($e S"an'ar' M('e)

Ge" T!e Be$" S()*"i(n

Make De,i$i(n Im)emen"a"i(nA,"i(n


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B*$ine$$ S&$"em

Ob-e,"i7e$ S"r*,"*ra) A$e,"

S"ake!()'er

2*n,"i(na) A$e,"Mana#emen" S&$"em

In"era,"i(n$

En7ir(nmen"E@"erna)

In"erna)


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B*$ine$$ 2irm Vie+

Tra'i"i(na) Vie+

B*$ine$$ a$ E,(n(mi, In$"i"*"i(n

B*$ine$$ a$ S(,i(()i"i,a) In$"i"*"i(n

S&$"emi, Vie+

B*$ine$$ a$ M*)"i*r($e In$"i"*"i(n


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Tra'i"i(na) Vie+

B*$ine$$ a$ E,(n(mi, In$"i"*"i(n

B*$ine$$ a$ e,(n(mi, en"i"& "!a" in"era," +i"!

$(,ie"& (n)& "!r(*#! "ran$a,"i(n in "!e

marke")a,e


B*$ine$$ a$ $(,i(()i"i,a) en"i"& "!a" in"era," +i"!$(,ie"& "!r(*#! ,(m)e@ in"era,"i(n /(r

in,rea$in# +ea)"! an' r($eri"& (/ $(,ie"&


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B*$ine$$ a$ an E,(n(mi, In$"i"*"i(n

B*$ine$$ 2irm

C!(i,e (/

Em)(&ee$

U$e$ (/

Re$(*r,e$

L*an"i"ie$ (/O*"*"

Pri,e = Pr('*,"

L*a)i"&


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B*$ine$$ 2irm

International

Environ#ent

$hanges inIeologies &

%alues

In,rea$e' G(7".In"er7en"i(n8

S"a"*"(r& a+A'mni$"ra"i7e a+

pgraing o'

Ethi!al Stanar

In,rea$e' In/)*en,e

(/ e@"erna) (r *b)i,

In"ere$" Gr(*

$hanging "tt.o'

So!iet( to)ar

Business

In,rea$e' Im(r"an,e

(/ In"erna)

S"ake!()'er Gr(*

Imr(7e'C(mm*ni,a"i(n&

In!rease I#pt o'Meia


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S&$"em Vie+ (/ B*$ine$$

B*$ine$$ a$ an )i7in# (r#ani$m "!a" in"era," +i"!

an' a//e,"e' b& en7ir(nmen" /(r e,(n(mi, an'

$(,ia) m("i7e m*)"i*r($e m("i7e b& *$in#

"!e )imi"e' re$(*r,e$

Ke& T( S*r7i7a) i$Caa,i"& "( a'a" e//i,ien")& "!e ,!an#in#

,(n'i"i(n ($e' b& "!e en7ir(nmen"


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B*$ine$$ a$ M*)"i*r($e In$"i"*"i(n

Marke"8

C(me"i"i(n

S"ake!()'er8E@e,"a"i(n

B*$ine$$8E,(n(mi,S(,ia)P()i"i,a)

G(7ernmen"8P()i"i,a) A,"i(ne#i$)a"i7e A,"J*'i,ia) A,"i(n

Re#*)a"(r& A,"E*i"&

E//i,ien,& Marke"Pr(,e$$

P*b)i, P()i,&Pr(,e$$

E,(n(mi, Re$(n$e

S(,i(()i"i,a) Re$(n$e


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B*$ine$$ C&,)e

O(r"*ni"&

2ea$ibi)i"&

En#ineerin# De$i#n

C(n$"r*,"i(n

Oera"i(n an' Main"enan,e


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En"rerene*r

Oran# &an# mem*)aimen'irikan *$a!a

$en'iri bi$ni$ 'en#an ,iri "er"en"* &ai"*8 men,i"akan $e$*a"* &an# bar*

men,i"akan $e$*a"* &an# berbe'a

men#*ba! ni)ai ni)ai

Men,ari er*ba!an% mere$(n$ er*ba!an

'an meman/aa"kann&a $eba#ai e)*an#


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Ba,k#r(*n'

aan#an ker-a bar* a'a eri('e

$"a#na$ikri$i$ 'i,i"akan b*kan ()e!

er*$a!aan be$ar% "ai ()e! *$a!a ke,i) 'an

menen#a! Di Amerika 1


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Kenaa

In(7a$i

En"rerene*r$!i

Dan

En"rerene*ria) Mana#emen"


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O(r"*ni"&

O(r"*ni"&

S(*r,e$


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O(r"*ni"&

An& $i"*a"i(n "!a" ,(*)' be bene/i,ia))&

mana#e'


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S*mber Pe)*an# In(7a$i

T!e Une@e,"e'

T!e In,(n#r*i"&

Pr(,e$$ Nee'

C!an#e S"r*k"*r In'*$"ri 'an $"r*k"*r a$ar

Dem(#ra/i

Per$e$i% 9m((': 'an makna

Ne+ Kn(+)e'#e


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S(*r,e$ O/ O(r"*ni"&

C!an#e (/ G(7ernmen" P()i,&

E,(n(mi, A,"i7i"&

P()i"i,a) an' S(,ia) A//air

Pr(b)em

Nee'

Imr(7emen"

E",


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Ke& S*,,e$$ 2a,"(r$

C*$"(mer 2(,*$

Tr*$" ba$e Amana!

C(me"en,e

C(m)e"in# "!e ((

2(,*$ K!*$&*6

Ur#e "( e@,e)


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K li h 1 I t t E

T!ank &(* /(r &(*r a""en"i(n

1-introduction-to-entrp-and-business-development-1225793989824096-9.ppt

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