1-intro to advrt

7/29/2019 1-Intro to Advrt

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ADVE

RTISIN

G.


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Advertising is a communication whose purpose is to informpotential customers about products and ser vices and how toobtain and use them

To communicate information.

To induce consumers to try new products and to suggest reuse.

To stimulate the distribution.

To build brand awareness, p reference and loyalty.

WHAT IS ADVERTISING?


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1.Advertising Strategy The strategy is the logic and planning behind the ad that gives

it direction.

Advertisers develop ads to meet objectives.

Advertisers direc t ads to identified audiences.

Advertisers create a message that speaks to the audiencesconcerns.

Advertisers run ads in the most effective media.

COMPONENTS OF ADVERTISING.


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2.Creative Idea The creative concept is the central idea that grabs the

consumers attention and sticks in memory.

Planning strategy requires creative problem solving.

Research involves c reativity.

Buying and placing ads requires creative thinking


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3.Creative Execution Effective ads are well executed reflecting the highest

production values in the industry.

Clients demand the best production the budget allows.


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4.Media Planning/Buying Television, Internet, magazines, and other media are used to

reach a broad audience.

Deciding how to deliver the message requires creativity.


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Can reach a large audience

Introduces products and brands

Bui lds awareness of products and brands

Creates brand images

Provides information

Reminds and reinforces

Persuades

STRENGTHS OF ADVERTISING.


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The most suitable advertising opt ion for your business will

depend on what products or services you are advertising, and

your target audience. For example, if you know that your

target market reads a particular magazine, you should

advertise in that publication. A successful advertising campaign will spread the word about

your products and services, attract customers and generate

sales. Whether you are trying to encourage new customers to

buy an existing product or launching a new service, there are

many options to choose from.

TYPES OF ADVERTISING.


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Newspaper advertising can promote your business to a wide

range of customers. Display advertisements are placed

throughout the paper, while classified listings are under

subject headings in a specific section.

Advertising in a specialist magazine can reach your target

market quickly and easily. Readers (your potential customers)

tend to read magazines at their leisure and keep them for

longer, giving your advertisement multiple chances to attract

attention.

Advertising on the radio is a great way to reach your target

audience. If your target market listens to a particular station,

then regular advertising can attract new customers.

METHODS.


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Television has an extensive reach and advertising this way is

ideal if you cater to a large market in a large area. Television

advertisements have the advantage of sight, sound,

movement and color to persuade a customer to buy from you.

Billboards can be signs by the road, hoardings at sport

stadiums or posters on buses, taxis and buses. Large

billboards can get your message across with a big impact .


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Advertising on the internet can be a cost-ef fective way to

attract new customers. You can reach a global audience at a

low cost. Many customers research businesses online before

deciding whom to buy from.


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Advertising can inform people about different products and

services, their utilities, cost and other requirements, and help

us in making better purchases .

Advertisements of non-commercial issues like AIDS, Polio can

help in educating people and notifying them of events and

programs related to them.

Advertisements c reate a brand name for the product being

promoted. People can recognize the products from the catchy

advertisements they see and thus sales are also improved.

Advertising can lead to direct feedback from customers. It has

been seen that a lot of opinions are received by adver tisers on

their product/service, which helps in improving the

product/service.

ADVANTAGES.


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The basic aim of advertising is to create awareness in the

minds of people, about the availability of products and

services and influence them to buy the same.

The ultimate aim is to enhance the sales of the organization.Therefore, advertising complements and supplements the

companys selling efforts

PURPOSE OF ADVERTISING.


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Advertising also has hidden objectives which are meant to

target customers on a more subconscious level. Advertisers

attempt to sell emotional security, immortality, and a sense of

power to the consumer.


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Redberryads.com

Theadvertisingblog.net

jumbomedia.net

advertisingblog.net

BIBLIOGRAPHY


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COMPILED BY:-Aman

AbhishekPrashant

Hemant

Shashi

1-intro to advrt

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