1- ibps marketing officer professional knowledge model question

8/13/2019 1- IBPS Marketing Officer Professional Knowledge Model Question

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1. Good marketing is no accident, but a result of careful planning and ________.

a. execution

b. selling

c. strategies

d. tactics

e. researchAnswer: a

2. Marketing is both an art! and a science! there is constant tension between the formulated side

of marketing and the ________ side.

a. creati"e

b. selling

c. management

d. forecasting

e. beha"ior

Answer: a

#. $he most formal definition of marketing is ________.a. meeting needs profitabl%

b. identif%ing and meeting human and social needs

c. the &'s ('roduct, 'rice, 'lace, 'romotion)

d. an organi*ational function and a set of processes for creating, communicating, and deli"ering,

"alue to customers, and for managing customer relationships in wa%s that benefit the organi*ation

and its stake holders.

e. impro"ing the +ualit% of life for consumers

Answer: d

&. Marketing management is ________.

a. managing the marketing processb. monitoring the profitabilit% of the companies products and ser"ices

c. selecting target markets

d. de"eloping marketing strategies to mo"e the compan% forward

e. the art and science of choosing target markets and getting, keeping, and growing customers

through creating, deli"ering, and communicating superior customer "alue

Answer: e

. A transaction in"ol"es ________.

a. at least two parties

b. each part% has something that might be of "alue to the other part%

c. each part% is capable of communication and deli"er%d. each part% is free to accept or re-ect the exchange offer

e. all of the abo"e

Answer: e

________ goods constitute the bulk of most countries production and marketing efforts.

a. /urable

b. 0mpulse

c. 'h%sical

d. er"ice

e. "ent

Answer: c3. ________ can be produced and marketed as a product.

a. 0nformation


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Answer: c

1#. 0n business markets, ad"ertising can pla% a role, but a stronger role ma% be pla%ed b% the sales

force, ______, and the compan%s reputation for reliabilit% and +ualit%.

a. brand image

b. distribution

c. promotion

d. pricee. performance

Answer: d

1&. Global marketers must decide ________.

a. which countries to enter

b. how to enter each countr% (as an exporter, licenser, -oint "enture partner, contract manufacturer,

or solo manufacturer)

c. how to adapt their product and ser"ice features to each countr%

d. how to price their products in different countries

e. all of the abo"e

Answer: e1. Mohan awhne% has proposed the concept of ________ to describe a cluster of complementar%

products and ser"ices that are closel% related in the minds of consumers but are spread across a

di"erse set of industries.

a. metamarket

b. "ertical integration

c. hori*ontal integration

d. betamarket

e. s%nchroni*ed marketing

Answer: a

13. $he ________ promises to lead to more accurate le"els of production, more targetedcommunications, and more rele"ant pricing.

a. Age of Globali*ation

b. Age of /eregulation

c. 0ndustrial Age

d. 0nformation Age

e. 'roduction Age

Answer: d

16. Man% countries ha"e ________ industries to create greater competition and growth

opportunities.

a. open;marketb. deregulated

c. regulated

d. scientificall% segmented

e. created mass market

Answer: b

19. 4ustomers are showing greater price sensiti"it% in their search for ________.

a. the right product

b. the right ser"ice

c. the right store

d. "aluee. relationships

Answer: d


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1. 7ising promotion costs and shrinking profit margins are the result of ________.

a. changing technolog%

b. globali*ation

c. deregulation

d. pri"ati*ation

e. heightened competition

Answer: e2


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2&. $he ________ concept holds that consumers will fa"or those products that offer the most

+ualit%, performance, or inno"ati"e features.

a. product

b. marketing

c. production

d. selling

e. holistic marketingAnswer: a

2. $he ________ concept holds that consumers and businesses, if left alone, will ordinaril% not bu%

enough of the organi*ations products.

a. production

b. selling

c. marketing

d. product

e. holistic marketing

Answer: b

23. e"eral scholars ha"e found that companies who embrace the marketing concept achie"esuperior performance. $his was first demonstrated for companies practicing a ________

understanding and meeting customers expressed needs.

a. reacti"e market orientation

b. proacti"e marketing orientation

c. total market orientation

d. impulsi"e market orientation

e. holistic market orientation

Answer: a

26. According to $heodore =e"itt, who drew a percepti"e contrast between the selling and

marketing concepts, ________ is preoccupied with the need to con"ert products into cash.a. marketing

b. selling

c. direct marketing

d. holistic marketing

e. ser"ice marketing

Answer: b

29. 0n the course of con"erting to a marketing orientation, a compan% faces three hurdles _______.

a. organi*ed resistance, slow learning, and fast forgetting

b. management, customer reaction, competiti"e response

c. decreased profits, increased 7@/, additional distributiond. forecasted demand, increased sales expense, increased in"entor% costs

e. customer focus, profitabilit%, slow learning

Answer: a

2. 4ompanies that practice both a reacti"e and proacti"e marketing orientation are implementing a

________and are likel% to be the most successful.

a. total market orientation

b. external focus

c. customer focus

d. competiti"e, customer focus

e. confrontation processAnswer: a

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satisf% the customer.

a. cross;functional team orientation

b. collaboration model

c. customer orientation

d. management;dri"en organi*ation

e. total +ualit% modelAnswer: c

#1. ________ can be seen as the de"elopment, design, and implementation of marketing programs,

processes, and acti"ities that recogni*es the breadth and interdependencies of their effects.

a. iche marketing

b. Bolistic marketing

c. 7elationship marketing

d. uppl%;chain marketing

e. /emand;centered marketing

Answer: b

#2. ________ marketing has the aim of building mutuall% satisf%ing long;term relations with ke%parties such as customers, suppliers, distributors, and other marketing partners in order to earn and

retain their business.

a. Bolistic

b. /emand;based

c. /irect

d. 7elationship

e. %nthetic

Answer: d

##. 4ompanies who form a ________ collect information on each customers past transactions,

demographics, ps%chographics, and media and distribution preferences.a. sales network

b. holistic union

c. marketing network

d. suppl%;chain network

e. integrated network

Answer: c

#&. $he abilit% of a compan% to deal with customers one at a time has become practical as a result

of ad"ances in ________, computers, the 0nternet, and database marketing software.

a. impro"ed communication flow

b. information technolog%c. -ust;in;time manufacturing

d. factor% customi*ation

e. customer;centered strategies

Answer: d

#. 5ne traditional depiction of marketing acti"ities is in terms of the marketing mix or four 's. $he

four 's are characteri*ed as being ________.

a. product, positioning, place, and price

b. product, production, price, and place

c. promotion, place, positioning, and price

d. place, promotion, production, and positioninge. product, price, promotion, and place

Answer: e


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Answer: a

&2. Dhen a customer has a(n) ________ need heEshe wants a car whose operating cost, not its

initial price, is low.

a. stated

b. real

c. unstated

d. delighte. secret

Answer: b

. Dhen a customer has a(n) ________ need the customer wants to be seen b% friends as a sa""%

consumer.

a. real

b. unstated

c. delight

d. secret

e. stated

Answer: d&&. /uring market segmentation anal%sis, the marketer identifies which segments present the

greatest opportunit%. $hese segments are called ________.

a. target markets

b. primar% markets

c. tertiar% markets

d. demographic markets

e. focused markets

Answer: a

&. Cor each target market, the firm de"elops a ________. $he offering is positionedin the minds of

the target bu%ers as deli"ering some central benefit(s).a. "alue offering

b. niche offering

c. market offering

d. segment offering

e. social offering

Answer: c

&3.________reflects the percei"ed tangible and intangible benefits and costs to customers.

a. =o%alt%

b. atisfaction

c. Falued. xpectations

e. 4omparison shopping

Answer: c

&6. 0f a marketer decides to use warehouses, transportation companies, banks, and insurance

companies to facilitate transactions with potential bu%ers, the marketer is using what is called a

________.

a. ser"ice channel

b. distribution channel

c. brand channel

d. relationship channele. intermediar% channel

Answer: a


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&9. ________ includes all the actual and potential ri"al offerings and substitutes that a bu%er might

consider.

a. 4ompetition

b. $he product offering

c. A "alue proposition

d. $he suppl% chain

e. $he marketing en"ironmentAnswer: a

&. $he ________ includes the immediate actors in"ol"ed in producing, distributing, and promoting

the offering. $he main actors are the compan%, suppliers, distributors, dealers, and the target

customers.

a. operations en"ironment

b. management en"ironment

c. strategic en"ironment

d. task en"ironment

e. tactical en"ironment

Answer: d


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Answer: c

&. ________ can increasingl% be conducted electronicall%, with bu%er and seller seeing each other

on their computer screens in real time.

a. 'ublic relations

b. ;commerce

c. Ad"ertising

d. 'ersonal sellinge. Mass marketing

Answer: d

. $op management is going be%ond sales re"enue alone to examine the marketing scorecard to

interpret what is happening to ________.

a. market share

b. customer loss rate

c. customer satisfaction

d. product +ualit%

e. all of the abo"e

Answer: e3. At the heart of an% marketing program is the ________the firms tangible offering to the

market.

a. ser"ice offer

b. product

c. sales support team

d. packaging

e. auxiliar% offer

Answer: b

6. ________ acti"ities are the means b% which firms attempt to inform, persuade, and remind

consumers directl% or indirectl% about the brands the% sell.a. 4onsumer beha"ior

b. Market segmentation

c. Marketing research

d. Marketing communication

e. ew product de"elopment

Answer: d

9. Marketing e"aluation and ________ processes are necessar% to understand the efficienc% and

effecti"eness of marketing acti"ities and how both could be impro"ed.

a. control

b. anal%sisc. measurement

d. feedback

e. consumer beha"ior

Answer: a

1- ibps marketing officer professional knowledge model question

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