1 getting equity advocacy results (gear) identifying and tracking the essential components of equity...
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Getting Equity Advocacy Results(GEAR)
identifying and tracking the essential components of equity advocacy for policy change
Knowledge for Equity ConferenceSilver Spring, MD | November 13-14, 2012
Welcome
Your trainers:
• Victor Rubin, PhDVice President for [email protected]
• Jme McLean, MCP, MPHSenior [email protected]
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Session Objectives
In this training session, participants will:• Discover four essential components of
equity advocacy• Explore four major stages of an
equity campaign• Examine specific wins associated with
equity advocacy at each stage of a campaign• Identify various methods for planning, tracking,
and measuring success
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Definitions
“Equity means just and fair inclusion. The goals of equity must be to create conditions that allow all to reach their full potential. In short, equity creates a path from hope to change.”
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Definitions
Campaign• A campaign is the connected series of
activities and events designed to bring about policy change
Policy• Policy is a course or principle of action
adopted by a government, organization, or individual – formally or informally- to guide future actions or decisions
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Example: Health Reform
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Questions
• How can advocates tell, midcourse, if their campaign efforts are making an impact for equity?
• How can advocates elevate, motivate, and sustain their work, when political energies slow or external conditions obstruct planned strategy?
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Questions
• How do advocates justify their ongoing efforts to advance a campaign, when supporters and other contributors might focus solely on the adoption of a policy proposal?
• What approaches can advocates use to sharpen and refine their equity strategy as they go?
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GEAR Framework
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Getting Equity Advocacy Results
GEAR Framework
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Four essential, ongoing components of an equity campaign
GEAR Framework
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Ongoing Organizing
assures that those closest to community challenges are central to seeking solutions and building power to bring them about.
GEAR Framework
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Ongoing Capacity Building
involves strengthening the knowledge and skills of equity advocates and their organizations to effectively engage in efforts for change.
GEAR Framework
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Ongoing Research
is needed to inform every aspect of the advocacy process, from documenting conditions and soliciting community participation to assessing prospective solutions and projecting the impact of change.
GEAR Framework
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Ongoing Communications
activities involve a range of tools to strategically disseminate ideas and information and to educate stakeholders and decision makers to advance equity.
GEAR Framework
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Four major stages of an equity campaign
GEAR Framework
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Get Ready: Build the Base
Engaged community residents, leaders, and organizations are the foundation of thriving communities. They are also at the base and in the leadership of efforts for equitable change.
GEAR Framework
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Get Set: Name and Framethe Equity SolutionsFinding a promising target for change requires understanding the problem and potential solutions, as well as the possible pathways to get there. Making plans to reach that target can require research, communications, and community engagement
GEAR Framework
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Go: Move the Equity Proposal
Advancing equity advocacy requires applying the results of organizing, capacity building, research, and communications to a campaign.
GEAR Framework
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Grow: Build, Advance, and DefendA vision for equity can be achieved only when the interpretations, processes, and implementation of a proposal for change are carried through and critical components supporting equity are functioning.
GEAR Framework
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interconnected
Example: Health Reform
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Example: California Infrastructure
Community Equity Initiative(click for video)
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Example: California Infrastructure
A Closer Look: Results
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Get Ready: Build the Base
Issue Identification Community Visioning and Organizing Initial Power Analyses Planning the Advocacy Strategy
A Closer Look: Results
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Community Visioning and Organizing How central are the people most
impacted by the problem to creating a vision and plan for equitable change?
A Closer Look: Results
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Community Visioning and Organizing What supports are available to
sustain and strengthen an inclusive and ongoing organizing effort for change?
A Closer Look: Results
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Community Visioning and Organizing How does the leadership of the
collaborative demonstrate equity, and how well is that leadership supported?
A Closer Look: Results
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How central are the people most impacted by the problem to creating a vision and plan for equitable change?
BENCHMARK:The groups, communities, and people most affected by the problem identify it as a priority for change. Outreach strategies, capacity- building efforts, and information that is appropriate, available, and accessible (e.g., culturally, linguistically, and physically) to them may have furthered their understanding and engagement.
Definitions
Benchmark• Benchmarks are points of reference
useful for making comparisons. They are typically set in advance to help track progress.
Indicator• Indicators are the specific, measurable
signs that a benchmark has been accomplished.
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Planning, Tracking, and Measuring
Questions to answer:• Why assess?• What results matter most?• When to assess?• Who will assess?• How to track and assess?• What’s working?• What needs to change?
Planning, Tracking, and Measuring
• Strategies for tracking success in Unincorporated Communities?– Advisory Committee check-ins, planning and
checking based on framework and specific benchmarks
– Records captured in meeting minutes– Participatory activities: CBPR– Straw polls, quick surveys– Media reports: TV, radio, print news– Other reports: grant reports, issue reports
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Conclusion
• Policy advocacy for equity requires:– Time– Non-traditional partnerships– Expansive understanding of the variety of
equity results, and their connections to broader change
• Getting Equity Advocacy Results (GEAR) offers:– A common framework for understanding equity
campaigns– Benchmarks for planning and tracking success
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Further information
www.policylink.org/GEARnavigate the framework and interact with
the benchmarks at your own pacedownload GEAR materialsbrowse relevant resources
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Welcome
Your trainers:
• Victor Rubin, PhDVice President for [email protected]
• Jme McLean, MCP, MPHSenior [email protected]
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