1 fusion power associates, washington dc, 16-17 december 2014 iter communications fusion power...

1Fusion Power Associates, Washington DC, 16-17 December 2014

ITER CommunicationsITER CommunicationsFusion Power Associates 35th Annual Meeting and SymposiumFusion Power Associates 35th Annual Meeting and Symposium

Washington DC, 16-17 December 2014Washington DC, 16-17 December 2014

Michel ClaessensMichel ClaessensITER OrganizationITER Organization


• Communications is a strategic activity for ITER & fusion

- Need for government, industry and academic support

• Public communications is also very important

- "The ITER Organization shall promote public understanding and acceptance of fusion energy; and undertake, in accordance with this Agreement, any other activities that are necessary to achieve its purpose". (Article 3.1.c, ITER Agreement)

Role of Communications


Communication Challenges for ITER• ITER is unique and transcends the usual standards/disciplines• Scope involves both basic and applied research• Governance complicated by organisational set-up, global policies & national economies• Time-scale is long-term, and therefore demands political patience• The mission is subject to scientific competition for funds and consequent criticism


Overarching principles

• Reaching out to all stakeholders (government, industry, academia and public)• Cost-effectiveness• Focus on actions with amplification potential (audience, distribution etc)• Best use of existing resources and relays (coordination, sharing material etc)• To exploit significant potential public support (see policy for donations)• Transparency/openness

Additional (internal) information:– ITER Communication strategy 2013 (KTKYYW v1.0) – ITER Communication Guideline (7AMR87 v1.4) – ITER Visit Guideline (94MT82 v1.1)

– …

https://user.iter.org/?uid=KTKYYW&version=v1.0

https://user.iter.org/?uid=7AMR87&version=v1.4

https://user.iter.org/?uid=94MT82&version=v1.1


Transparency

Encourage visibility by all stakeholders •Reports on project progress and delivery (points of IOPB decisions, progress on manufacturing and PAs, transports)•Magazine (7 linguistic versions)•Revamping the public website•Job pages•ITER worksite visits •Publications, photographs and videos•Open Doors days•Online ITER Shop (soon)


Promote stakeholder access to ITERVisits

• As of today, close to 70,000 people visited ITER• In 2014, close to 16,000 people will have visited ITER (20% increase compared to 2014) 50% are general public, 20% professionals, 15% politics & institutions• Our ITER Visit Team develops programmes adapted to the visitors


‘Open doors’

‘‘I very much appreciated the didactics and the possibility to see the I very much appreciated the didactics and the possibility to see the sitesite’’..

‘‘The visit was great. This will contribute to the project successThe visit was great. This will contribute to the project success’’..

’’Events like these can really be used to inspire a future generation Events like these can really be used to inspire a future generation of young scientists and engineers’.of young scientists and engineers’.

‘‘I very much appreciated the didactics and the possibility to see the I very much appreciated the didactics and the possibility to see the sitesite’’..

‘‘The visit was great. This will contribute to the project successThe visit was great. This will contribute to the project success’’..

’’Events like these can really be used to inspire a future generation Events like these can really be used to inspire a future generation of young scientists and engineers’.of young scientists and engineers’.

(1,200 visitors, tw

ice a year)

(1,200 visitors, tw

ice a year)


FukushimaThe Independent

LockheedMartin news

Social network

EUVisitors

OnIter.org

Digital Visitors 2011-2014


New public website (early 2015)


Media

Provide high quality information in an open way•Handling media requests as swiftly as possible, in co-operation with DAs (e.g. CNN, The New Yorker etc with US-DA)•Press trip on 18-19 May 2015 (50+ journalists)

• Producing concise and well popularised press releases (ITER Council, project development, scientific and technological advances etc)


ITER in the press 2006-2014

0

200

400

600

800

1000

1200

1400

1600

Jan-

06Ap

r-06

Jul-0

6

Oct

-06

Jan-

07Ap

r-07

Jul-0

7

Oct

-07

Jan-

08

Apr-

08

Jul-0

8

Oct

-08

Jan-

09Ap

r-09

Jul-0

9

Oct

-09

Jan-

10Ap

r-10

Jul-1

0

Oct

-10

Jan-

11Ap

r-11

Jul-1

1

Oct

-11

Jan-

12

Apr-

12

Jul-1

2

Oct

-12

Jan-

13Ap

r-13

Jul-1

3

Oct

-13

Jan-

14Ap

r-14

Jul-1

4

Oct

-14

EP decision

Source: Meltwater news reports

Nr of articles / month quoting ‘ITER’

Average (511)

Fukushima

EU decisionNew DG

2007 2009 2010 201120082006

ITER Agreement

IO established

2012

Cryoplant contract +HQ inauguration

Lockheed

2013 2014

Ministerial


IO-DA co-operation

Joint actions with US-ITER•Monthly videomeetings•Annual in-person meetings on site•Sharing material (photos, videos etc)•Publications (Newsline articles, translations etc)•Events (coordination and joint participation)•Websites•Photobook•Press trip 2015•…

ITER

PROGRESS IN PICTURES

June 2014

Heated to temperatures of up to 150 million °C, the plasma will be fed frozen pellets of fuel, fired into the vacuum vessel by pellet injectors. Here, a pellet injector developed by Oak Ridge National Laboratory is installed on the DIII-D tokamak (San Diego, California) for testing. Photo: US ITER

Fuelling the machine through pellet injection

41

The ITER components will travel by sea to the Mediterranean coast of France. Upon arrival, they will be loaded onto a 352-wheel trailer that will travel along a 104-km dedicated itinerary to the ITER site. The transport of a dummy load made of concrete blocks (600 tons), that mimicks the most exceptional dimensions of the ITER loads (10 metres tall, 33 metres long, 9 metres wide), is first tested during the nights of 16-20 September 2013.

Delivering components to the ITER site

42


Strong EU support• EU contributes 45% in construction costs (through EURATOM framework)• Visit of President of European Commission Jose Manuel Barroso on 11 July 2014

Said President Barroso: o “The European Commission is proud to believe in this project.“o “As the gateway to industrial and commercial fusion, ITER presents a unique

opportunity for our industry.”


EU at workThere are 3 main institutions which are part of the EU:•European Parliament, which represents the EU’s citizens (is elected by them)•Council of the European Union, which represents the governments of the individual member countries. The Presidency is shared on a rotating basis•European Commission, which represents the interests of the Union as a whole

ITER Communication is working closely with•EU Commissioner of energy’s private office•European Commission’s spokesperson and communication team•European Commission’s regional office in Marseille

3 successful events:•Inauguration of ITER headquarters, January 17, 2013•ITER Council at ministerial level on September 6, 2013•Visit of President Barroso on July 11, 2014


Strong support from other Members

Indian Ambassador in Paris Korean Parliament

DG Yukiya Amano, IAEA

Meeting at Ministerial level

ASN President Frank Chevet

DoE delegation


ITER business eventsEvent Target Location # of participants to

last event

ITER Business Forum French and European industry

South of France 700

Monaco ITER International Fusion Energy Days

ITER Members industry

Monaco 400

Industry39%

ITER staff

(DA e ILO included

19

Research / Scientific /

Educational/ International Institutions

16%

Government Representatives

8%

4% Other14%

Press4%


IBF 2013


MIIFED 2013

France30%

Monaco10%

Italy9%UK

8%

Japan6%

China5%

Germany4%

Spain3%

USA3%

Russia3%

Korea3%

India2%

Netherlands2%

Switzerland2% Belgium

1%Others

5%

International Organisations

4%

Unknown1%

MIIFED 2013 – Summary and evaluation

MIIFED conferencesMIIFED conferences

+ Scientific programme+ Networking+ Organisation+ Venue, Exhibition

2010 2013

Number of participants 241 355

Revenue 28,151 71,480

Net cost 318,482 247,473


Business events

1 fusion power associates, washington dc, 16-17 december 2014 iter communications fusion power...

Documents

fusion power associates

washington dc

commercial fusion

iter site42

iter council

iter business eventsmeeting

ministerial levelmeeting

european union