1 Eng. Matthias Beyer, May 2011 / © mas|contour

Eng. Matthias BeyerManaging Partner mas|contour

SUSTAINABLE TOURISM DEVELOPMENTChallenges, Trends and Instruments

Astana

2 Eng. Matthias Beyer, May 2011 / © mas|contour

Challenges and Trends

The travel and tourism industry will be confronted with

numerous new challenges and trends in the future …..

3 Eng. Matthias Beyer, May 2011 / © mas|contour

Political Challenges and Trends

Increased number of politically instable countries in the Middle East, Asia and Africa: - Destination image based on safety will

be increasingly important.- Peace, security, and political stability become

more and more fundamental requirements/ preconditions for tourism.

- More fluctuation in demand and demand shifts.

- Tourism investors need to decrease perceived risks.

- Increased fuel costs of travel.

4 Eng. Matthias Beyer, May 2011 / © mas|contour

Social Challenges and Trends

Distinction between work and leisure will blur. Demographic changes and ageing effects will

have substantial implications for tourism flows. An increasing world population, with improved

health for older persons, will imply more potential travellers.

Society will become more feminised: More women friendly workplaces, increasing influence of women on decision making (incl. travel choice).

Changing work patterns allow for more flexibility of travel plans.

Worldwide trend towards urbanisation, managing huge cities will be a significant new problem.

5 Eng. Matthias Beyer, May 2011 / © mas|contour

Social Challenges and Trends

Changing values and lifestyles influence increasingly consumer respectively tourist characteristics and habits:- Money rich and time poor- Hedonistic and individualistic- Quality conscious- Seeking authentic tourism experiences- Seek value for money, not necessarily

low prices- More critical- Increased social and environmental consciousness- Increasing ethical consumption

6 Eng. Matthias Beyer, May 2011 / © mas|contour

Market and Economic Challenges and Trends

The number of international arrivals worldwide will increase to almost 1.6 billion in 2020 (UNWTO).

Long-haul travel is forecast to grow at an average annual rate of 5.4%, while intraregional travel increases at a rate of 3.8% a year (UNWTO).

Many emerging destinations, such as Korea, Taiwan, Vietnam, Brazil, Argentina and Mexico.

Important new origin markets, such as China, Russian Federation and India.

7 Eng. Matthias Beyer, May 2011 / © mas|contour

Market and Economic Challenges and Trends

Increased global competition from international tourist destinations.

Continuing liberalisation and deregulation (e.g. in the transport sector or between destinations).

New communication technologies: - stimulate new and unprecedented interactive

relationships- Impart tourists more power and influence on

the product Further demand driven product

development by niche operators.

8 Eng. Matthias Beyer, May 2011 / © mas|contour

Environmental Challenges and Trends

Climate change- Rising sea levels- Warmer and wetter winters (lack of snow)- Warmer and drier summers (heat stress)

Loss of biodiversity- Continuous habitat and species loss hamper

nature based tourism forms extremely Natural resources depletion

- More water-stressed destinations, water shortage and conflicts

- Increasing land-use conflicts- New energy concepts will be required beyond

fossil-fuel based energy sources

9 Eng. Matthias Beyer, May 2011 / © mas|contour

Market and Economic Challenges and Trends

Machu Picchu in Peru

Overdevelopment Repetition of mistakes

Riviera Maya in Mexico

10 Eng. Matthias Beyer, May 2011 / © mas|contour

Challenges and Trends

Tourism can be at the same time offender, victim or beneficiary of political, economic, social or

environmental impacts.

Further uncontrolled tourism development, rapid and unlimited growth or short-term realization of profits

can not be the answer of the travel and tourism sectorto the upcoming global trends and challenges.

We have to RETHINK tourism towards long-term visions and

sustainable strategies!

11 Eng. Matthias Beyer, May 2011 / © mas|contour

Challenges and Trends

Destination Level Business Level Feasibility studies Carrying capacities Investment and incentives

based on sustainable minimum standards

Tourism as instrument for poverty reduction

Strengthening regional economic cycles for value creation

Security and risk management strategies

Effective short-term mitigation and long-term adaptation strategies

Corporate Social Responsibility (CSR) Strategies

More energy efficiency; investment in renewable forms of energy and other technical innovations

Extending horizontal and vertical value chain links

Training and education programmes to encourage staff towards sustainability

Demand driven product policy

Awareness raising

Multistakeholder dialogues

Long-term vision

Professional destination

management

12 Eng. Matthias Beyer, May 2011 / © mas|contour

Eng. Matthias BeyerManaging Partner mas|contour

www.mascontour.info

THANKS FOR YOUR ATTENTION !!

13 Eng. Matthias Beyer, May 2011 / © mas|contour

Sources

CRC for Sustainable Tourism Pty Ltd (2008): Megatrends Underpinning Tourism To 2020 – Analysis of key drivers for change

UNWTO 2011: Tourism Highlights, Edition 2010