1 “don’t mark my paper help me get an a”. 2 a simple focus we are in the squeak smell dirt...
TRANSCRIPT
1
“Don’t mark my paper help me get an A”
2
A simple focus
We are in the
•Squeak
•Smell
•Dirt
&
business
Your FORTRESS of Brands!
Created the drip oil Market in the US. #1 brand.
Created Australian heavy-duty hand cleaner
market. #1 brand in Food.
Created the long-duration ATBC
market. #1 brand.
Created the mildew stain remover
market.
Created rug deodorizer mkt. #2 brand, #1 in aerosol.
Created the US heavy-
duty hand cleaner market. #1 brand in Food.
Created the spray
lubricant market. 80% share of US consumer
market. #1 brand.
Created the aerosol
carpet stain remover
market. 50% share of US consumer
market. #1 brand.
Created the UK carpet
stain remover
market. 40% share of UK consumer
market. #1 brand.
Everyday products meeting everyday consumer needs
4
WD-40 Company is…WD-40 Company is…
• A global consumer products innovation, marketing and distribution company.
• A specialist in niche markets or segments.• A company of amazing, strong brands.• A company of unique broad distribution.• A company with values that focus on long term growth –
people, brands and profits.
People- Products -PassionPeople- Products -Passion
Typhoon Zone
Servant leadership with edge
Review
Values
Planning
Execution
Vision
Learning Moment
LearningDon’t mark my paper
help me get an “A”
Results in a tribal culture that values
•Accountability
•Learning
•Responsibility
•Respect
6
Our Vision
From a brand fortress to a fortress of brands. A global consumer products
innovation, marketing & distribution company dedicated to building brand
equities that are first or second in their respective categories. Our brands
live under the sink, in the toolboxes and in the garages of the world.
WOW! Brands&
WOW! People
We
aspi
re to
be
the
bes
t in
the
wor
ld
at b
eing
...
A virtual company building
and marketing WOW! brands in
multiple trade channels and
countries
AwarenessPenetrationPurchase
UsageProfit growth
WOW!
We measure success by…
We are passionate about…
Our Compass
Our Mission
To leverage and build the brand fortress of WD-40 Company
by building and acquiring brands that deliver a demonstrable,
unique benefit and high value to end users, and that can be
distributed across multiple trade channels in one or more
areas of the world.
Our Core Commitment
Being disciplined people, using disciplined thought, creating disciplined action.
People- Products -PassionPeople- Products -Passion
Typhoon Zone
Servant leadership with edge
Review
Values
Planning
Execution
Vision
Learning Moment
LearningDon’t mark my paper
help me get an “A”
Results in a tribal culture that values
•Accountability
•Learning
•Responsibility
•Respect
8
ValuesValues
• Increase the value our fortress delivers• Our customers will leave amazed and
fulfilled• Achieve the perfect transaction• Make it better than it is today• Own it and act on it• Our actions reflect our commitments• Drive faster, more profitable growth
9
People- Products -PassionPeople- Products -Passion
Typhoon Zone
Servant leadership with edge
Review
Values
Planning
Execution
Vision
Learning Moment
LearningDon’t mark my paper
help me get an “A”
Results in a tribal culture that values
•Accountability
•Learning
•Responsibility
•Respect
11
Focus: Focus:
• Managing our business with rigor
• Paying close attention to the balance of sales and profit growth
• Helping our people get an “A” – not marking their paper
• Being positive
• Being realistic
• Being responsive
• Being responsible
• Being accountable
• Being candid
• Living our values
